The value of a fractional CMO: Quick impact and low risk

The value of a fractional CMO: Quick impact and low risk

There's a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives.  It's at this point that executives start considering how to fill this marketing role effectively. They’re often choosing between one of four options:  (more…)
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What is Authentic Growth Methodology?

What is Authentic Growth Methodology?

Authentic Growth™ Methodology is Authentic’s proven process that helps small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It’s a habit-forming system that teaches a simple set of tools, frameworks, and meeting cadences that drive alignment, accountability, and activation.  If your company uses a business operating system, our Authentic Growth Methodology will feel familiar in some ways; it’s an agile structure for shaping annual plans and quarterly activities that maintains flexibility to adapt to ongoing changes and insights. Authentic Growth applies many proven business and strategic best practices to help companies build high-performing…
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The mindshare power behind the Authentic peer community

The mindshare power behind the Authentic peer community

Authentic clients get more than a solo independent consultant when they hire one of our fractional CMOs. They get the collective expertise of senior-level marketers and specialized marketing service providers with diverse experience across a variety of business models and industries, including B2B, B2C, and channel marketing for professional services, technology, finance, healthcare, consumer products, construction, and more. (more…)
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