Michelle Kamrath Fields

Authentic CMO Peer Advisor

Michelle Kamrath Fields builds strong brands and digitally transforms companies. Michelle partners with her clients to produce new ideas, grow effective strategies, and develop high performing teams while creating scalable solutions.

Meet Michelle

Prior to my current role, I was the Chief Marketing Officer at Burwell Enterprises, a family-owned business that operates the Madison Concourse Hotel, the Ingleside Hotel, Echo Mountain Ski Resort and C & B Operations, a 37-store John Deere dealership. I was responsible for the marketing strategy and execution, corporate communications, and Public Relations.

I also served as the Sr. Director of Marketing and eCommerce at Brock White, an international professional-grade construction materials distributor, the Director of eCommerce for Ashley Furniture Industries, the Marketing Director at Napster.com and held various other roles at Classmates.com, Eddie Bauer and Nike. I graduated from Augustana College with a Bachelor of Arts in Communications and from the University of Phoenix with a Masters of Business Administration (concentration in Technology Management).

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Top Five

AchieverCompetitionSignificanceFuturisticStrategic

KEY AREAS OF EXPERTISE

AdvertisingAnalytics & InsightsBranding & MessagingContent MarketingCreative DirectionDigital MarketingEcommerceEmail MarketingEventsGo-To-Market StrategyKPIs & MetricsLead GenerationManagement & MentorshipMarketing AutomationMarketing Budgets & ROIMulti-Media ProductionPublic RelationsSearch Engine OptimizationSocial MediaVideo/AnimationWebsite Performance

LEADERSHIP EXPERIENCE

Revenue Models

Business-to-Business (B2B)Business-to-Consumer (B2C)Ecommerce

Industries

Engineering / Architecture / ConstructionManufacturing / DistributionEntertainment / HospitalityRetail / CommerceConsumer Goods & ServicesAgriculture

Scenarios

Startup / Early StageTurn-AroundFamily BusinessSmall and Mid-SizedLarge NationalGlobal EnterprisePrivate EquityPrivately OwnedMergers & AcquisitionsPost-M&A Integration

Revenue Models

Business-to-Business (B2B)Business-to-Consumer (B2C)Ecommerce

Industries

Engineering / Architecture / ConstructionManufacturing / DistributionEntertainment / HospitalityRetail / CommerceConsumer Goods & ServicesAgriculture

Scenarios

Startup / Early StageTurn-AroundFamily BusinessSmall and Mid-SizedLarge NationalGlobal EnterprisePrivate EquityPrivately OwnedMergers & AcquisitionsPost-M&A Integration

LEADERSHIP IMPACT

  • Drove an increase of online traffic by 251% through SEO, email, social media, paid ads, and traditional media 
  • Increased online leads by 72% through enhancements to SEO and email program 
  • Established focused online video presence through enhancing the YouTube channel with over 200 videos
  • Oversaw multiple customer and company events with over 1,000 attendees
  • Planned and successfully launched Ecommerce website from inception to 60% above sales target growth
  • Led the launch of national furniture retailer Ecommerce site, first international multilingual product website, first mobile website, ultimately managing five industry websites and $9M digital budget

BOARDS & COMMUNITY LEADERSHIP

  • Augustana University Business Area Network

TESTIMONIALS

ON A PERSONAL NOTE...

Travel is a passion for me! I enjoy traveling both domestically and internationally and the best times are usually when I am hiking in national parks and the outdoors. My favorite destinations include Cannon Beach, Oregon, the island of Skye in Scotland and the Turks and Caicos. I am always ready for the next adventure and love hearing of places that I must visit next!

My other passion is being a mother of a teenager.  I seem to be on the go constantly taxiing her to figure skating competitions and practice as well as to sleep overs. When we are not working or traveling, I have been helping my daughter build her all-natural organic lotion bar business. She is working on building this business so she can give back to cancer survivors, which is close and dear to my heart!