Authentic & Lake One Present at Manufacturers Alliance

On September 14th, Authentic – in partnership with our ally partner Lake One Digital – was pleased to lead a presentation and workshop for the Manufacturers Alliance sales and marketing peer group. More than 20 leaders attended the session, titled “Building Sustainable Business Growth.”

Jennifer Zick - Ryan Ruud

Jennifer Zick (Authentic CEO) and Ryan Ruud (Lake One CEO) co-present at Manufacturers Alliance

Jennifer Zick, Authentic CEO, spoke on the importance of brand clarity, differentiation, and clear messaging to build a strong marketing and sales foundation. Ryan Ruud, Lake One CEO, shared insights on how manufacturing and distribution-based businesses can grow engagement and pipeline through modern marketing strategies and tools. The duo then led the peer group through interactive workshop exercises to help them activate ideas in their own content marketing programs.

Manufacturers Alliance Peer Group Workshop

Ryan Ruud leads the Manufacturers Alliance Sales and Marketing Peer Group in a persona-building workshop

Jennifer Zick - Emily Youngblood

Authentic Represent! Jennifer Zick & Emily Youngblood

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Author

  • Authentic® is a fractional CMO and marketing transformation firm, built to help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth.

    Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses increase maturity, growth, and transferrable value.

    We are Authentic® Tested. Trusted. True Executives.