Our Team

Founded in 2017 by Jennifer Zick, Authentic was an early pioneer in Fractional CMO services.

Jennifer’s journey to creating Authentic began unexpectedly. After building her career in sales and marketing executive roles across startups and global enterprises, she stepped back from a VP position to focus on raising her young children. Without realizing it, she had created her first Fractional CMO role, leading marketing for a growing firm on a flexible basis.

Years later, after returning to full-time executive positions, an unexpected job loss presented Jennifer with a pivotal choice: pursue another corporate role or follow her entrepreneurial instincts? After a weekend of reflection at her Minnesota cabin, she chose to build something new – a marketing leadership offering with a dual mission: help businesses leverage marketing for growth while enabling talented marketers to thrive in their careers and lives.

This vision became Authentic’s unique approach combining Marketers + Methodology + Mindshare to deliver revenue results. Today, Authentic has grown into a thriving community of marketing leaders helping businesses Overcome Random Acts of Marketing® and achieve sustainable growth across diverse industries throughout the US and globally.