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Authentic Growth® Activation

Marketing Transformation & Revenue Flywheel System for Growing Businesses

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Overcome Random Acts of Marketing® – Forever.

The Problem

Too many growing businesses suffer from random acts of marketing — scattered tactics, unclear ROI, and no true accountability. CEOs know they need marketing, but lack the confidence, clarity, and control to lead it well.

The Solution

Authentic Growth® is the Marketing Operating System for entrepreneurial businesses. It transforms fragmented marketing efforts into a unified, cross-functional revenue engine — aligning strategy, talent, and investment around a shared go-to-market plan.

This 12+ month engagement activates Authentic Growth® Methodology – a complete Marketing Operating System – aligning your revenue team and embedding clarity, rhythm, and accountability.

Led by: Your right-fit Authentic Fractional CMO as a Growth Guide

Preceded by: A 4-week Diagnostic to uncover the greatest opportunities and set the stage for year-long execution.

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What’s Included

Diagnostic (4 Weeks):

Stakeholder interviews
SWOT analysis and competitor audit
Brand + digital review
Budget + ROI evaluation
Authentic Growth® Maturity Matrix
90-Day Action Plan and Roadmap
AI Acceleration: Authentic Intelligence™ Applied

Activation (12 Months):

Quarterly planning + execution rhythms
Cross-functional alignment
KPI scorecards + reporting
Team coaching + strategic guidance
Ongoing AI integration – led with Authentic Intelligence™
Operating System-compatible execution structure (EOS®* or similar)
Flexible quarterly renewal following initial Activation

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Diagnostic

One-time fee (4 weeks)

Activation

Initial 12-month commitment, renewable quarterly thereafter

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Who It’s For

CEOs and leaders of $5M–$100M+ businesses
Founders ready to delegate and scale
EOS®-run or growing companies seeking operational rigor
Rising star marketing leaders ready to level up
Teams investing in marketing but lacking structure
Companies seeking a unified revenue team

Optional Add-On:

Dedicated Marketing Leadership
Your Guide can serve as a Fractional CMO — owning strategic direction, team performance, and execution management. Learn more about our Fractional CMO services here.

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The proof is in the progress we make – together.

Our data shows that within the first 6–12 months of deploying Authentic Growth®, clients experience a 30–35% increase in marketing maturity. The most immediate and consistent lift is in leadership confidence — specifically, CEOs gain trust that marketing is finally in experienced, accountable hands.

From a survey of 1,030 Authentic clients over a two-year period. Survey data snapshot as of March, 2025.

*Authentic® and our LIFT Integrator Community™ are not affiliated with EOS Worldwide. We run our business on EOS®, and are big fans of building community with like-minded leaders.

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Testimonials

What Our Clients Say

“For a nonprofit organization, [hiring a Fractional CMO] certainly is an investment. But when I think about all the time and energy that we saved by bringing on Authentic and our fractional CMO, it was hands down worth every penny.”

Kathryn Mikkelsen
Executive Director, North American Thrombosis Forum (NATF)
"We knew that something had to change to drive our own consistent growth. That’s when we turned to Authentic for a Fractional CMO partner, and that’s been game-changing. […] In order to grow and be competitive in environments that are transforming faster than any of us can predict, we have to invest in our own businesses. There’s no choice. Those investments have to be smart, focused, and strategic. And that’s what Authentic helps us do.”

Lisa Hannum
CEO, Beehive Strategic Communications
"We were suddenly facing a lot of competition at the same time. Originally, we had no marketing. Then we moved to “Random Acts of Marketing”, and we finally had to really professionalize that whole area, and that’s when we sought out Authentic. [Since] that initial engagement, we’re headed towards being even more than just marketing focused, we’re headed towards being sales focused.”

Don Ball
Co-Founder, Fueled Collective
"The Authentic team has been really instrumental in helping us organize and focus in on a really specific strategy. We have a tendency to want to do everything all at once, and they helped us pick out the most important things to focus on, drive the right metrics around that, and to tackle things in sequential order and gain a lot of confidence in what we’re doing in our marketing efforts.”

Elli Rader
VP of Client Services, GoKart Labs