Tap into our video library for CMO wisdom and more information about Fractional CMO services.

Marketing Topics

What is a Fractional CMO?

How a part-time marketing leader can help you achieve next-level results

Part Time CMO, Full Accountability

You don’t need more marketing ideas. You need true leadership and full accountability.

Strike Zone Marketing

What does marketing have in common with baseball? A really small strike zone!

Marketing Budgets for Growing Businesses

Budgeting for leadership AND execution

Should I fire my marketing leader?

Slow down. It may not be a people issue.

Hiring for industry experience?

If you’re hiring a marketer based specifically on industry experience, you’re doing it wrong.

Making your first marketing hire

Should you hire an experienced leader, or an affordable doer?

Creating Great Marketing Content

You can’t outsource thought leadership to your marketer or to an agency partner

The Power of Our Ally Network

The right marketing agency and freelance expertise at the right time 

Channel / Partner Marketing

Your pipeline is not going to grow “automagically” just because you have a partner.

From COULD to SHOULD

Too many ideas and not enough action? Narrow your focus to build healthy, sustainable growth.

Tired of Marketing Experimentation?

It’s time to level up from tactics to strategy. Clarify your purpose and vision to find focus.

Should you PAUSE your marketing if you don’t need more demand?

You may need to expand your view of marketing.

Building Trust Equity

Presented by Jennifer Zick, Authentic Brand CEO, at Twin Cities Startup Week 2021

Is the AOR still relevant?

Finding the balance of agency capabilities for today’s modern marketing team

Building Your Personal Brand

Presented by Jennifer Zick, Authentic Brand CEO, to The Visionary Forum

Authentic Brand Client Stories

Trusted Employees

Jon Thielen, President

Ecessa

Mike Siegler, Past CEO

Comply Foam

Chris Hudson, President

Summit 360

Dick Noble, Founder & Owner

Coherent Solutions

Rob Duff, Chief Operating Officer

Pro-Tec Design

Eva Mach, President & CEO 

Beehive Strategic Communication

Lisa Hannum, Founder & CEO

Fueled Collective

Don Ball, Co-Founder

Boundary Waters Bank

Sarah Kolek, President & CEO

Go Kart Labs

Elli Rader, Vice President