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Explainer Video - What is a Fractional CMO?

Marketing Topics

Considering a fractional CMO for your business?

Do your research so you know which solution will be the best fit for your needs.

What makes Authentic unique?

It comes down to our Three Uniques:
Marketers + Methodology + Mindshare.
Learn more about the Authentic difference.

What is a Fractional CMO?

There are many kinds of fractional CMOs. Learn about the differences to discover the right fit for your growing business.

Cost of a Fractional CMO

There is cost, and then there is opportunity cost. Weigh the investment from both sides.

Marketing ROI

There are six stages to achieve data maturity and forward-looking confidence.

No Silver Bullet

Brand-building never happens auto-magically through any tool or tactic. It takes time.

Part Time CMO, Full Accountability

You don’t need more marketing ideas. You need true leadership and full accountability.

Strike Zone Marketing

What does marketing have in common with baseball? A really small strike zone!

Marketing Budgets for Growing Businesses

Budgeting for leadership AND execution

Should I fire my marketing leader?

Slow down. It may not be a people issue.

Hiring for industry experience?

If you’re hiring a marketer based specifically on industry experience, you’re doing it wrong.

Making your first marketing hire

Should you hire an experienced leader, or an affordable doer?

Creating Great Marketing Content

You can’t outsource thought leadership to your marketer or to an agency partner

The Power of Our Ally Network

The right marketing agency and freelance expertise at the right time 

Channel / Partner Marketing

Your pipeline is not going to grow “automagically” just because you have a partner.


Too many ideas and not enough action? Narrow your focus to build healthy, sustainable growth.

Tired of Marketing Experimentation?

It’s time to level up from tactics to strategy. Clarify your purpose and vision to find focus.

Should you PAUSE your marketing if you don’t need more demand?

You may need to expand your view of marketing.

You Can’t Outsource Your Brand

Brand is every single touchpoint that every single stakeholder has with your business.

Sales & Marketing

Understanding these unique relationships that must work closely to build revenue and results.

Marketing is Simple

But it’s not easy. It begins with answering a few essential questions.

Measuring Marketing

How do you know if you’re on the right path with your marketing plan?

From Blind to Predictive

What do you measure if you have no baseline data?

Building Trust Equity

Presented by Jennifer Zick, Authentic CEO, at Twin Cities Startup Week 2021

Is the AOR still relevant?

Finding the balance of agency capabilities for today’s modern marketing team

Building Your Personal Brand

Presented by Jennifer Zick, Authentic CEO, to The Visionary Forum

Authentic Client Stories


Morgan Witham, CEO

Red Argyle

Garry Polmateer, CEO


Kathryn Mikkelsen, Exec Director

Trusted Employees

Jon Thielen, President


Mike Siegler, Past CEO

Comply Foam

Chris Hudson, President

Summit 360

Dick Noble, Founder & Owner

Coherent Solutions

Rob Duff, Chief Operating Officer

Pro-Tec Design

Eva Mach, President & CEO 

Beehive Strategic Communication

Lisa Hannum, Founder & CEO

Fueled Collective

Don Ball, Co-Founder

Boundary Waters Bank

Sarah Kolek, President & CEO

Go Kart Labs

Elli Rader, Vice President