Businesses can experience significant disruption with the departure of a marketing leader, or during periods of rapid growth when an experienced leader is needed – but a full-time hire has not yet been identified.
Authentic Brand Interim CMOs – on a contract basis – are a great solution to quickly bring strong and steady leadership to the helm of your marketing organization through times of change, uncertainty, rapid growth, new investment momentum, or hiring cycles.
Our Interim CMOs work with our clients to ensure execution continuity (keep the wheels on the bus!), confidently lead marketing staff members through change, optimize budgets and vendor relationships, and add strategic value and fresh perspective to go-to-market strategy.
Our Interim CMOs usually engage on a full-time basis for several months, until a subsequent hire is identified, at which time we often remain engaged as an advisor through our Flex Advisory offering, until the new leader is fully on-boarded.
Finding the right marketing leadership solution for your business
There are a lot of ways for your businesses to access marketing talent. You could hire a full-time leader. You could contract with an independent consultant. You could engage a recruiter or staff augmentation firm. Or you could work with a management consulting firm that specializes in Fractional or Interim CMO services – like Authentic Brand.
No matter which path you choose, it’s important to understand the differences so you can determine which path aligns best to your goals.
We’ve worked with many clients – across industries and markets – to help build Marketing Traction™ and revenue results. Below is one of our client’s stories. See more stories, and a wide variety of logos and testimonials here.
Demand generation. These two words often cause anxiety for B2B marketers because they frequently come attached to unrealistic expectations. Business leaders tend to think that creating demand is solved by executing a few digital marketing tactics or implementing a marketing automation tool. In reality, demand generation is much more complex.
Clients have learned that they get more than a solo independent consultant when they hire an Authentic Brand Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.
There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. A virtual panel interview with Authentic Brand Fractional CMOs.
Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.
Marketing plays such a key role in business success, it’s imperative to have the right marketing leadership in place to fuel growth.
Let’s go out on a limb and assume that your company has a leadership team meeting every week or so. Perhaps you lead it, perhaps
In parts one and two of this series, we talked about how difficult — and risky — it is to hire a marketing leader. Turn-over