Growing businesses need executive marketing leadership to help them eliminate “random acts of marketing” and make marketing a strategic partner in building revenue results. But not all businesses are ready to make a full-time, senior-level, permanent hire.
Authentic Brand Fractional CMOs – on a part-time contract basis – are a great solution to reduce the risk of hiring (prematurely or without full understanding of what the role requires), while increasing the speed to impact.
Our Fractional CMOs work with our clients to build marketing muscle and help growing organizations confidently expand their marketing teams and programs.
Our Fractional CMOs usually engage on a half-time basis for 18-24 months, to build strategy, lead team members, engage and integrate agency and vendor services, strengthen alignment with sales, measure revenue impact, and more.
Is Fractional CMO right for you?
When businesses come to Authentic Brand, they are often trying to decide between making a full-time hire, or bringing on a Fractional CMO on a contract basis. They also ask about the difference between an independent consultant, agency partner, and Authentic Brand. Finally, they want to understand the value of a Fractional CMO compared to other options. All great questions! The video below explains more about the role of a Fractional CMO.
Finding the right marketing leadership solution for your business
There are a lot of ways for your businesses to access marketing talent. You could hire a full-time leader. You could contract with an independent consultant. You could engage a recruiter or staff augmentation firm. Or you could work with a management consulting firm that specializes in Fractional or Interim CMO services – like Authentic Brand.
No matter which path you choose, it’s important to understand the differences so you can determine which path aligns best to your goals.
We’ve worked with many clients – across industries and markets – to help build Marketing Traction™ and revenue results. Below is one of our client’s stories. See more stories, and a wide variety of logos and testimonials here.
Demand generation. These two words often cause anxiety for B2B marketers because they frequently come attached to unrealistic expectations. Business leaders tend to think that creating demand is solved by executing a few digital marketing tactics or implementing a marketing automation tool. In reality, demand generation is much more complex.
Clients have learned that they get more than a solo independent consultant when they hire an Authentic Brand Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.
There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. A virtual panel interview with Authentic Brand Fractional CMOs.
Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.
Marketing plays such a key role in business success, it’s imperative to have the right marketing leadership in place to fuel growth.
Let’s go out on a limb and assume that your company has a leadership team meeting every week or so. Perhaps you lead it, perhaps
In parts one and two of this series, we talked about how difficult — and risky — it is to hire a marketing leader. Turn-over