A strategy and plan can only go so far without someone to lead the day-to-day execution and results.
For clients who are ready to gain Marketing Traction, but aren’t yet ready to hire a full-time marketing executive, our fractional leadership services are a perfect fit.
Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.
Marketing plays such a key role in business success, it’s imperative to have the right marketing leadership in place to fuel growth.
Let’s go out on a limb and assume that your company has a leadership team meeting every week or so. Perhaps you lead it, perhaps
In parts one and two of this series, we talked about how difficult — and risky — it is to hire a marketing leader. Turn-over
In part one of this three-article series, we established that it’s become increasingly difficult — and risky — to hire a marketing leader. Turn-over for
My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect