“Contracting with a fractional CMO has been an ideal way to remove the marketing piece from senior management with limited time and marketing knowledge. Marketing is a territory bankers tend to think they know something about, but in reality their knowledge is rather limited and often results in wasted time and money. As a community bank we pay close attention to efficiency ratios and the bottom line. A fractional CMO is one way we can control our spending and maximize our marketing budget.”

We knew that something had to change to drive our own consistent growth. That’s when we turned to Authentic Brand for a Fractional CMO partner, and that’s been game-changing. […] In order to grow and be competitive in environments that are transforming faster than any of us can predict, we have to invest in our own businesses. There’s no choice. Those investments have to be smart, focused, and strategic. And that’s what Authentic Brand helps us do.”

“We're making the organizational changes we need to ensure a strong future. As we examined options for expanding our marketing efforts, going with a fractional CMO gave us the ability to bring on an experienced marketing leader while maintaining flexibility with how we were scaling our efforts. Bringing on a fractional CMO through Authentic Brand has been an excellent decision for our company.”

"Authentic Brand has done great work as our retained Marketing Traction Coach and strategic partner. Their well-defined process enabled them to quickly assess our current state and collaborate with us to define our strategy and an impactful action plan, specifically focused on advancing our channel partnership programs. Excellent ideas and lots of positive energy from their team that have already proved high-value. I highly recommend!"

"Innovox has a history of twenty-plus years of steady growth, but we had experienced many starts and stops when it came to our marketing efforts. To continue our growth momentum, we recognized a need to clarify our differentiation story and a build a more proactive plan to achieve our goals. Authentic Brand's Marketing Traction methodology and leadership continues to help us realize our growth vision with focus and accountability. They have been a valuable, collaborative partner to our team and they are deeply committed to our business."

We were suddenly facing a lot of competition at the same time. Originally, we had no marketing. Then we moved to “Random Acts of Marketing”, and we finally had to really professionalize that whole area, and that’s when we sought out Authentic Brand. [Since] that initial engagement, we’re headed towards being even more than just marketing focused, we’re headed towards being sales focused.”

"As a fast-growing business in technology and innovation, our marketing and messaging is constantly evolving. This frequency of change had compounded our content assets, making it challenging to train and support our reps in bringing a consistent story to the market. We knew we needed to clarify and simplify our story, and Authentic Brand provided the external lens and expertise to help us do this quickly and effectively."

The Authentic Brand team has been really instrumental in helping us organize and focus in on a really specific strategy. We have a tendency to want to do everything all at once, and they helped us pick out the most important things to focus on, drive the right metrics around that, and to tackle things in sequential order and gain a lot of confidence in what we’re doing in our marketing efforts.”

"At Trusted Employees, one of our core values is always getting better. To that end, we engaged Authentic Brand to help us understand how we could improve our demand generation efforts through an audit of our strategy, digital spend, content, SEO, and marketing messaging. Authentic Brand understood our challenges and helped uncover opportunities to scale."

"Authentic Brand provided valuable fractional marketing leadership for MedHub during a season of transition and growth. From day one in the role, Authentic Brand's experienced B2B marketer built strong trust with our internal stakeholders and demonstrated deep understanding of our SaaS business model. Over the course of our engagement, our fractional marketing leader brought fresh insight to our go-to-market strategy, messaging and brand position, and marketing investments. Through her leadership, we redefined the future of our marketing team; crafting new roles and recruiting talent to support modern digital and demand generation programs, which are now activated and positively impacting our pipeline."

“7Summits initially selected Authentic Brand to help us refine our brand identity and messaging in alignment with our go-to-market strategy. After the successful creation of a Marketing Traction Roadmap and umbrella messaging strategy, we expanded our partnership with Authentic Brand to a retained advisory service, collaborating to define and achieve revenue and ROMI metrics. As a new leader joining 7Summits to build a marketing competency, Authentic Brand's sophisticated knowledge of EOS and partnership-oriented coaching approach absolutely accelerated my time to productivity and the function’s delivery of measurable results.”

"Coherent Solutions has grown steadily over the years through a strong 1:1 relationship selling model. Until recently, marketing had not been a core function in our business, so despite our strong reputation with our clients, we have been 'the best kept secret' within the broader community. We knew that needed to change to support our growing business development and recruitment goals. Authentic Brand met us at this crossroads in our evolution; matching us with an experienced B2B fractional marketing leader who worked closely with our executive and client-facing teams to help shape our brand story and define our marketing resource requirements - ultimately helping us hire and onboard our new full-time marketing leader. Authentic Brand's fractional CMO offering was an ideal solution to help us bridge our resource gaps and build toward a strong, modern marketing organization."

"It's hard to stand out in the crowded space of sales and marketing technology. When we rebranded our enterprise through-channel SaaS platform, we knew we needed a partner that understood the unique intersection of marketing, sales, technology, and brand. We found that partner in Authentic Brand, who - through their messaging process and framework - helped us articulate our voice and value proposition."

"As a fast-growing blockchain tech firm, we needed a marketing partner that could ramp up quickly, supporting our leadership team around our go-to-market launch. Authentic Brand filled that role for us at a critical time. Their deep understanding of technology and business was evident in their ability to translate a complex, disruptive innovation story into market-ready assets."

"We engaged Authentic Brand at a key point of transition in our business; under new leadership and following a recent acquisition. Their team did an incredible job of grasping our aspirations for the brand. The resulting Messaging Framework has been a strong foundation to align internal stakeholders and help us stay focused on our core purpose and differentiation as we bring our growing business to market through our distributor and client relationships. Authentic Brand has been exactly what Williams AV needed to help us find our voice."

"Authentic Brand has infused our brand story with messaging that is unique, concise, and most importantly, speaks straight to the needs of our buyers - in their language. With Authentic Brand's guidance, we reshaped our brand narrative from solution-focused (commodity) to customer-focused (value). With our Messaging Framework as a foundation, we're moving confidently into next-level business growth and marketing execution."

"It is no small thing to rename a 60+ year old organization, especially when the name has represented trusted healthcare for families over multiple generations. Authentic Brand was the perfect partner to help us navigate the re-naming journey and feel confident about the end result. While competitive pressure necessitated the name change, we knew we couldn't rush the process. Through Authentic Brand's messaging workshop and subsequent framework, we clarified our core brand attributes and purpose. This focus kept us aligned through the name review and selection process, helping us launch with clarity and great energy. The initial response from patients and partners has been overwhelmingly positive, and we're excited to continue growing and serving our communities as Voyage Healthcare."