“We have been an Authentic client since last year. We could not be happier. Our Fractional CMO is knowledgeable, efficient, effective and a great addition to our team. We recently extended our agreement and added more hours. He [our CMO] has helped to guide our team and I have seen tremendous growth in our branding, communications, marketing, and sales activity. I recommend Authentic whole-heartedly.”

“I just wanted to take a moment and let you know how much I value working with [our CMO] through Authentic! She has been an amazing coach, mentor, and friend and has immensely helped me in growing my marketing confidence and building an amazing marketing team! We truly value our partnership with Authentic and cannot thank you enough for bringing [CMO] into our organization!

"Authentic has been an instrumental contributor to our business strategy, helping to sharpen the effectiveness of our marketing practices and expose our team to broader levels of thinking. Their work has been a primary success factor in opening and growing a new sales channel by more than 6x over the past 18 months."

“Contracting with a Fractional CMO has been an ideal way to remove the marketing piece from senior management with limited time and marketing knowledge. Marketing is a territory bankers tend to think they know something about, but in reality their knowledge is rather limited and often results in wasted time and money. As a community bank we pay close attention to efficiency ratios and the bottom line. A Fractional CMO is one way we can control our spending and maximize our marketing budget.”

We knew that something had to change to drive our own consistent growth. That’s when we turned to Authentic for a Fractional CMO partner, and that’s been game-changing. […] In order to grow and be competitive in environments that are transforming faster than any of us can predict, we have to invest in our own businesses. There’s no choice. Those investments have to be smart, focused, and strategic. And that’s what Authentic helps us do.”

“We're making the organizational changes we need to ensure a strong future. As we examined options for expanding our marketing efforts, going with a fractional CMO gave us the ability to bring on an experienced marketing leader while maintaining flexibility with how we were scaling our efforts. Bringing on a fractional CMO through Authentic has been an excellent decision for our company.”

We were suddenly facing a lot of competition at the same time. Originally, we had no marketing. Then we moved to “Random Acts of Marketing”, and we finally had to really professionalize that whole area, and that’s when we sought out Authentic. [Since] that initial engagement, we’re headed towards being even more than just marketing focused, we’re headed towards being sales focused.”

"As a fast-growing business in technology and innovation, our marketing and messaging is constantly evolving. This frequency of change had compounded our content assets, making it challenging to train and support our reps in bringing a consistent story to the market. We knew we needed to clarify and simplify our story, and Authentic provided the external lens and expertise to help us do this quickly and effectively."

"The Authentic team has been really instrumental in helping us organize and focus in on a really specific strategy. We have a tendency to want to do everything all at once, and they helped us pick out the most important things to focus on, drive the right metrics around that, and to tackle things in sequential order and gain a lot of confidence in what we’re doing in our marketing efforts.”

“With marketing and sales automation, [that Authentic helped to create] we scaled the company, and our EBITDA grew from $1 million to $2 million, and [one year later] our company sold for 11 times earnings. Authentic helped me get the true value of that company …and in the end that helped me give our shareholder a huge exit.”

"Authentic provided valuable fractional marketing leadership for MedHub during a season of transition and growth. From day one in the role, Authentic's experienced marketer built strong trust with our internal stakeholders and demonstrated deep understanding of our SaaS business model. Through her leadership, we redefined the future of our marketing team; crafting new roles and recruiting talent to support modern digital and demand generation programs, which are now activated and positively impacting our pipeline."

“7Summits initially selected Authentic to help us refine our brand identity and messaging in alignment with our go-to-market strategy. After the successful creation of a Marketing Traction Roadmap and messaging strategy, we expanded our partnership with Authentic to a retained advisory service, collaborating to define and achieve revenue and ROMI metrics. Authentic's partnership-oriented coaching approach absolutely accelerated my time to productivity and the function’s delivery of measurable results.”

"Authentic met us at a crossroads in our business evolution; matching us with an experienced B2B fractional marketing leader who worked closely with our executive and client-facing teams to help shape our brand story and define our marketing resource requirements - ultimately helping us hire and onboard our new full-time marketing leader. Authentic's fractional CMO offering was an ideal solution to help us bridge our resource gaps and build toward a strong, modern marketing organization."

"As a fast-growing blockchain tech firm, we needed a marketing partner that could ramp up quickly, supporting our leadership team around our go-to-market launch. Authentic filled that role for us at a critical time. Their deep understanding of technology and business was evident in their ability to translate a complex, disruptive innovation story into market-ready assets."

“As a small-medium company, we don’t have all the resources to hire everyone in-house, so you need to outsource. There are so many third parties out there, and you can spend a lot of money really quickly if you don’t find the right people. Our fractional CMO has put us in touch with a handful of third parties that have worked for us.”

“Our sales were on forecast, and our ad spend was at the level we expected to be. There were a lot of moving parts, and many of them could have gone off the rails. But they didn’t. That in and of itself is the best compliment I can give our fractional CMO.”

“I think one of the most valuable things we got from our fractional CMO throughout this experience was helping us identify our core issues and then focusing on them. Taking less of a spray and pray approach with more focused and intentional marketing.”

“Our initial conversations with Authentic instilled a lot of confidence in our leadership team because they showed the passion and commitment Authentic has for helping organizations of our size with similar challenges take the next step.”

“Our experience with Authentic was really positive. I liked the idea of bringing in an outside resource with fresh eyes and some new ways of doing things. But then also, at the end of the engagement, to have created a structure that we could use to keep going.”

“Authentic has exceeded my expectations as far as the service and expertise provided and the pace at which we improved our branding and messaging in the market.”

“[Our rebrand] has legitimized who we are. It really has taken us from a small town, rural community bank to something much larger. It definitely has given us a different feel in the community and with customers, even online.”

“Our fractional CMO was an example of Authentic Brand’s ability to not only help strategically, but also to roll up the sleeves and actually help get some work done, which was fantastic.”