STORY SUMMARY
Coherent Solutions is a dynamic, rapidly growing custom software development firm. With a sterling reputation, 90% customer retention rate, and an award winning employee culture, Coherent Solutions has a lot going for them.
But, with all that general greatness, the one area of the business that needed a boost was marketing.
After years of growth being fueled by referrals and a strong sales team, the leadership at Coherent Solutions knew they needed to step up their marketing game.
Coherent Solutions needed to create messaging that was differentiated and succinct. They needed determine which organizations to target and who made up the buying committees at those organizations. And, they knew they needed an experienced marketing leader to guide them through this transformation.
Coherent Solutions turned to Authentic to bring a fractional marketing leader into the organization in order to level up the marketing function in a way that mirrored the professionalism of the rest of the organization.
Check out the video to hear Rob Duff, Chief Operating Officer, at Coherent Solutions discuss how Authentic helped supply the marketing leadership they needed.