The Marketing Budget: Planning for Growth Amid a Shifting Economy
During the annual planning season, business leaders often want to know how much to allocate to their marketing budget. But there’s no easy answer. At the same time, marketers are challenged to guarantee ROI for each dollar spent resulting in unrealistic expectations about the time and budget needed to develop a consistent ROI-yielding marketing engine. These scenarios result in a recurring cycle of trial and error: invest → get frustrated by the unclear ROI → pull the plug (and abandon any progress) → pick a new tactic → start again. This webinar features a panel of experienced sales and marketing…