The Buyer’s Journey Webinar
We hope you enjoy this webinar from the Authentic Growth™ Webinar Series https://youtu.be/8rcaHBAVw1k
Buyer’s Journey: Engage & connect when and where it matters most
The past few years, and most notably the COVID-19 pandemic, have brought significant change to the buyer’s journey and customer experience. People now expect more from brands: a more seamless bridge between digital and in-person interactions and deeper, more authentic brand-customer relationships. (more…)
Does your business need fractional CMO services?
Entrepreneurial and growth-oriented businesses often come to a critical fork in the road when they recognize they have a gap in strategic marketing leadership. They need to determine who and when to hire to support the next phase of their business. (more…)
Should you become a fractional CMO?
The playbook for executive marketing careers has changed. Marketing and communications professionals are the most burnt-out across all corporate job functions. At the same time that marketers face burnout, more pathways are available than ever before to build a meaningful career and life. Working 50- to 70-hour workweeks dedicated to one enterprise is no longer the only way to achieve a high-impact, high-value executive marketing career. Many experienced marketers are rethinking work’s place in their lives and leaving corporate jobs to pursue a flexible, consulting-based career that helps them achieve a better balance. The growing gig economy and the proven…
Finally: An executive forum designed for second-in-command leaders
MINNEAPOLIS, MN — Authentic Brand, through its Integrator Community™, is pleased to announce the launch of a strategic partnership with Second In Command Mastermind Group (2IC), led by Douglas Tenpas, a Pinnacle Business Guide, experienced COO, and entrepreneur. (more…)
Marketing ROI: A Guide to The Big 3 Revenue Metrics
As a responsible business leader, you want to know the ROI of your marketing. You want to feel confident that your marketing investments lead to meaningful engagement that converts to revenue and healthy growth. Unfortunately, this doesn’t always prove as simple as it sounds. (more…)
Product Marketing Pitfalls Webinar
We hope you enjoy this webinar from the Authentic Growth™ Webinar Series https://youtu.be/PpTcM9GfPts
Want to build products your customers love? Start with marketing.
Every product company wants to create products their customers love. But the path to building and launching these products isn’t always straightforward. It’s an effort that requires multiple business disciplines — including marketing — working together collaboratively to understand and meet customer and market needs. (more…)
Tycoons of Small Business Podcast Featuring Jennifer Zick
Our founder and CEO, Jennifer Zick, was recently the featured guest on the Phoenix Business RadioX® Live Show / Tycoons of Small Business Podcast, with hosts Austin Peterson and Gary Braun. (more…)
How much does a fractional CMO cost?
If you’re evaluating whether a fractional CMO is right for your business, one of your first questions will likely be: how much does a fractional CMO cost? Getting a clear answer to this question can be tricky because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures. (more…)