Authentic Brand, Author at Authentic Brand

19Nov 2019 by Authentic Brand No Comments

The many dimensions of marketing

Fractional CMO, Marketing, Virtual Panel

Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. Beyond lead generating programs, marketing can and should be instrumental in client retention, growth, loyalty, advocacy, as well as other business strategies in product or service innovation, employee recruitment / retention, change management communications, and more. (more…)

Coffee & Closers – Marketing Traction featuring Jennifer Zick

Event, Marketing

On November 5th, Jennifer Zick joined Mickeli Bedore, founder and host of Coffee & Closers, for an up close and intimate conversation about lessons learned (and still being learned!) in life and business. "Life has broken me in the most beautiful way," explains Zick, as she answers questions about her career journey across sales, marketing, and founder roles. In this 30-minute conversation, Bedore manages to stage a business conversation that evolves from sales and marketing to a deeply personal journey of faith, failure, acceptance, and growth. Continue reading

On The Rise: Meg Van Sloun Appointed Vice President of Authentic Brand

Brand & Messaging, Fractional CMO, News, Strategy & Coaching

Meg Van Sloun to lead client services for fast-growing fractional leadership firm. As momentum builds around Fractional CMO model, Van Sloun brings next-level operational leadership to growing client roster and CMO team. (more…)