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Tractionville Podcast: Integrator Community, Fractional CMOs and more

23

Sep

Tractionville Podcast: Integrator Community, Fractional CMOs and more

Why should Visionaries have all the fun? Jennifer Zick joins the hosts of Tractionville, Chris White and Benj Miller, to share what inspired her to create the Integrator Community for EOS®-powered business leaders, as well as her own entrepreneurial story in building Authentic Brand as a leading provider of Fractional CMO services for growing businesses. (more…)

SANCTUARY members stay up to date on the latest martech and digital trends

18

Sep

SANCTUARY members stay up to date on the latest martech and digital trends

On September 17th, the SANCTUARY community of marketing executives gathered virtually to talk all things digital. In the rapidly evolving space of digital marketing, it falls on marketers to keep up and keep track of new practices. The boom in martech options has made it challenging for marketers to evaluate and solve their technology needs - especially in the midst of a pandemic that has required rapid digital innovation. (more…)

Sales & Marketing Mix it Up: TCSW 2020 Cocktails&Closers

10

Sep

Sales & Marketing Mix it Up: TCSW 2020 Cocktails&Closers

What better way to cap off day one of Twin Cities Startup Week than a happy hour conversation between Closers Media's Mickeli Bedore and Authentic Brand's Jennifer Zick, moderated by Closers' Mixologist, Garrio Harrison. The debut event was hosted virtually on the TWCS Main Stage as the kickoff of Closer's newest show: Cocktails&Closers (a close cousin to the wildly popular and award-winning Coffee&Closers show). (more…)

10

Sep

Authentic Brand on TCSW 2020 Main Stage: Trust Equity For Early-Stage Growth

Authentic Brand's Founder and CEO, Jennifer Zick, was back at TCSW for her fourth year, this time kicking off Twin Cities Startup Week 2020 as the first presenter on the Main Stage. As the second largest startup event in the country, TCSW was all virtual this year, drawing attendees from well beyond the local metro region. (more…)

Schmidt List LIVE: Jennifer Zick on Renavigating Your Content Calendar

27

Aug

Schmidt List LIVE: Jennifer Zick on Renavigating Your Content Calendar

When does your marketing team transition from holding their breath to recognizing the need for your brand's voice? How do you create a publishing schedule when the world is changing daily? What are we seeing work for our clients in this time of chaos? These are just some of the topics discussed in a recent conversation between Authentic Brand CEO, Jennifer Zick, and Kurt Schmidt, on The Schmidt List podcast's live show, Schmidt List LIVE. (more…)

SANCTUARY members discuss marketing planning in a year like no other

14

Aug

SANCTUARY members discuss marketing planning in a year like no other

On August 13th, the SANCTUARY community of marketing executives gathered for a collaborative conversation surrounding the daunting task of creating a 2021 marketing plan. A massive project each year, but made more challenging by the year of turmoil 2020 has shaped up to be. (more…)

SANCTUARY gathers for a discussion on racial equity and inclusion in marketing

12

Jun

SANCTUARY gathers for a discussion on racial equity and inclusion in marketing

On June 11th, the SANCTUARY community of marketing executives gathered for a critical conversation on equity and diversity in marketing. Our community came together, ready to embrace hard, humbling, and candid conversations as a step toward healing. (more…)

Integrator User Group kicks off virtually with national engagement

26

May

Integrator User Group kicks off virtually with national engagement

On May 21st, Authentic Brand hosted the first-ever Integrator User Group event for companies powered by the Entrepreneurial Operating System®. The debut event drew nearly 100 EOS® Integrators from all corners of the country, who gathered to build connection, collaboration, and community. (more…)

18

May

Ruth Glaser joins Authentic Brand as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Co-Founder & Former Co-CEO of Let’s Dish! brings consumer marketing depth and entrepreneurial growth chops to Authentic Brand’s SMB clients MINNEAPOLIS, MN - May 18, 2020 Authentic Brand is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. A seasoned entrepreneur and marketing executive, Glaser is the co-founder and former co-CEO of Let's Dish! - an innovative retail meal preparation business with a blended bricks-and-mortar and e-commerce model. Under Glaser's leadership, Let's Dish! raised $4M in…

20

Apr

Kelly Klopotek Joins Authentic Brand as Fractional CMO, Bringing Marketing and Business Development Expertise to Partner-Led Services Firms

Klopotek brings proven leadership to professional services firms who are ready to stand out from the crowd. MINNEAPOLIS, MN - April 20, 2020 Authentic Brand is pleased to welcome Kelly Klopotek as the newest member of its growing Fractional Chief Marketing Officer (CMO) team. For the past 25 years, Klopotek has successfully led both marketing and business development efforts for several prestigious law firms, has held sales and leadership positions for multiple global companies, and has served in key leadership positions for the Legal Marketing Association (LMA). (more…)