Glossary: Revenue Team Roles

Glossary: Revenue Team Roles

Who’s responsible for what? Building and scaling a revenue team in an entrepreneurial business requires a solid understanding of each role’s responsibilities and how they evolve as the company grows. Initially, founders typically handle sales, bringing in new business to establish critical mass and eventually developing the first generation of a revenue team or function. (more…)
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Loot Rentals: Client Story

Loot Rentals: Client Story

Event furniture rental company hires Authentic to take its marketing to its next level with experienced leadership, strategic direction, and ruthless prioritization. “[Our Authentic Fractional CMO] helped us create a dashboard of metrics, so we could really see how the efforts were helping or hurting us, and how to use that information and data to move to the next level. She really spent a good deal of time helping us establish, ‘What are we trying to do here? Where are we going? How do we monitor that?’ So we know what’s working and what’s not working and how to get…
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The value of a fractional CMO: Quick impact and low risk

The value of a fractional CMO: Quick impact and low risk

The moment you realize: We need a marketing leader There's a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives.  It's at this point that executives start considering how to fill this marketing role effectively. They’re often choosing between one of four options:  (more…)
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The power of the Authentic Mindshare™ and CMO peer community

The power of the Authentic Mindshare™ and CMO peer community

More than one CMO's expertise at work for your business Authentic clients get more than a solo consultant when they hire one of our fractional CMOs. They get the collective expertise of senior-level marketers and specialized marketing service providers with diverse experience across a variety of business models and industries, including B2B, B2C, and channel marketing for professional services, technology, manufacturing, finance, healthcare, consumer products, non-profits, and more. (more…)
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The Components of Authentic Growth™ Methodology

The Components of Authentic Growth™ Methodology

What is Authentic Growth™ Methodology? Authentic Growth™ Methodology is Authentic’s proven and proprietary marketing operating system that helps small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It’s a habit-forming system that teaches a simple, but powerful, set of components that drive alignment, accountability, and activation.  (more…)
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Integrated Cash Logistics: Client Story

Integrated Cash Logistics: Client Story

Cash management technology company Integrated Cash Logistics hires Authentic to increase brand awareness and supercharge growth. “Everything we’re doing is working. The content is driving eyeballs; the eyeballs are turning into real prospects that want to know how we can help them. This [engagement] has really poured fuel on the organization in terms of growth and hitting our targets.” Randy Hauserman, VP of Sales, Integrated Cash Logistics Hear more from Randy: Integrated Cash Logistics at a glance Business Type: Cash management technologyCategory: B2BHeadquarters: Wilmington, DelawareKey initiatives: Go-to-market strategy, brand messaging and design, content and digital strategy, metrics & reporting, agency management, martech The challenge…
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Minneapolis/St. Paul Business Journal Names Authentic Founder & CEO Jennifer Zick a 2024 Women In Business Honoree

Minneapolis/St. Paul Business Journal Names Authentic Founder & CEO Jennifer Zick a 2024 Women In Business Honoree

Minneapolis, MN, March 22, 2024 – The Minneapolis St. Paul Business Journal (MSPBJ) today named Jennifer Zick, Founder & CEO of Authentic, as a 2024 Women in Business honoree. This year marks the 27th annual awards program, which recognizes the Twin Cities' most influential women including industry-leading executives, entrepreneurs and business owners. "It's an incredible honor to be recognized in the company of so many high-impact women," says Zick. "I am grateful to represent my team, my family, and my beloved Minnesota community as an honoree." A first-time founder, Zick launched Authentic in 2017 and has grown the business an…
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What is the Authentic Growth™ Roadmap?

What is the Authentic Growth™ Roadmap?

A proven framework for driving marketing success Authentic was born from the desire to help entrepreneurial businesses Overcome Random Acts of Marketing® and more confidently take steps toward healthy growth. One of the primary ways we do this is through our fractional CMO services. However, our vision isn’t just to provide leadership to solve these issues on behalf of businesses. We also want to coach businesses on how to run successful marketing teams and programs themselves. (more…)
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RocketRez: Client Story

RocketRez: Client Story

Ticketing software provider RocketRez hires Authentic to sharpen its go-to-market focus and strengthen the marketing team’s confidence and strategic impact. “Our fractional CMO came in and immediately started to look at areas of focus for maturity. We started to focus on how we put our best foot forward with marketing and really understand what the outputs were for the investments we were putting in.” John Pendergrast, CEO, RocketRez Hear more from John: RocketRez at a glance Company size: 70 employeesBusiness type: Ticketing and operations softwareCategory: B2BHeadquarters: Steinbach, Manitoba, CanadaKey initiatives: Marketing fundamentals, go-to-market strategy, brand messaging, employee development, account-based marketing…
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