Interim CMO vs. Fractional CMO: What’s the difference, and what do you really need?
11
Jan

Interim CMO vs. Fractional CMO: What’s the difference, and what do you really need?

You know you need a marketing leader: someone to move your go-to-market strategy forward, guide your team, and integrate activities. While the requirements of the role might be straight-forward, the solution is often anything but. In a world of increasingly diverse and flexible marketing leadership options, how do you define the ideal fit for your organization? (more…)
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Marketing budget allocation: Why there’s no silver bullet
18
Dec

Marketing budget allocation: Why there’s no silver bullet

At Authentic Brand, we work primarily with small to mid-size growing businesses that have started to invest in marketing activities but aren’t sure if they are allocating resources in the best way to support their business growth goals. One of the most common questions we get from clients is, “How much should I spend on marketing?” It seems like a simple question, but unfortunately, the answer isn’t. The not-so-satisfying answer we often give to questions about marketing budget allocation is, “It depends.” (more…)
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Integrator Community joined by Ninety.io to talk connectivity
18
Dec

Integrator Community joined by Ninety.io to talk connectivity

On December 17th, Authentic Brand hosted our Integrator Community™ event for companies powered by the Entrepreneurial Operating System®. Integrators joined from around the country to participate in small group IDS and hear how Ninety.io, a Platinum LIFT Partner for the Integrator Community, builds and supports strong tribes and connected communities. Read more
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Marketing Technology — Your biggest headache or significant business driver?
24
Nov

Marketing Technology — Your biggest headache or significant business driver?

Choosing and implementing marketing technology can be an overwhelming process. There are thousands of martech solutions on the market, making it challenging to determine which ones your business should invest in (and perhaps more importantly, which it shouldn’t). Without a strategic marketing plan or experienced leader, marketing technology decisions can be daunting. Too often, businesses end up committing random acts of marketing in their technology decisions. (more…)
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Is your business committing random acts of marketing? [Part 3]
30
Oct

Is your business committing random acts of marketing? [Part 3]

If you haven’t read part one and part two of our random acts of marketing series, we encourage you to start there! If you’ve been following us here for a while and reading this series, you know by now what we mean by “random acts of marketing.” If you’re getting up to speed, here’s a quick definition: Random acts of marketing: When growing businesses activate marketing on a reactive, tactical, “shiny object” basis or with short-term, experimental bursts. Ultimately, random acts of marketing burn through resources without building…
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Is your business committing random acts of marketing? [Part 2]
28
Oct

Is your business committing random acts of marketing? [Part 2]

If you haven’t read part one of our random acts of marketing series, we encourage you to start there! Tired of spraying your marketing budget across numerous tactics, channels, and audiences and hoping at least one of them will work? You’re not alone. We call this spray-and-pray approach, “random acts of marketing.” Read more
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Is your business committing random acts of marketing? [Part 1]
27
Oct

Is your business committing random acts of marketing? [Part 1]

It’s a story we hear all of the time: A business grew rapidly in its first years by focusing on sales and pursuing whichever opportunities came its way. Eventually, growth leveled off. The company needed to do something to jumpstart its sales and fuel its next-level growth. Executives recognized it was time to invest in marketing.  Read more
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Craig Levinsohn, Marketing Executive and Board Leader, Joins Authentic Brand as Fractional CMO & Consultant
26
Oct

Craig Levinsohn, Marketing Executive and Board Leader, Joins Authentic Brand as Fractional CMO & Consultant

Former Merrill Corporation EVP and CMO and Capella Education GM is the latest addition to Authentic Brand’s growing Fractional CMO team. MINNEAPOLIS, MN - October 26, 2020 Authentic Brand is pleased to welcome Craig Levinsohn as the most recent addition to its growing roster of Fractional CMOs. A tenured revenue leader and business advisor, Levinsohn’s career spans multiple industries and business models, with an emphasis on helping emerging organizations achieve next-phase growth. (more…)
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Integrator Community harnesses the energy of their Visionaries
23
Oct

Integrator Community harnesses the energy of their Visionaries

On October 22nd, Authentic Brand hosted our Integrator Community™ event for companies powered by the Entrepreneurial Operating System®. Integrators from around the country learned how to harness their Visionary's energy and power to create an impact in their business. Read more
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