Organized by Authentic Brand, Two Or More is a community of business people, collectively sharing our time and talents through volunteer initiatives, fundraising, and grassroots projects that benefit our local and global communities.
We believe in the power of collaboration and generosity. Beautiful, inspiring, valuable, amazing things happen when two or more people show up with willing hands and open hearts. We’re here to facilitate those kinds of connections.
WHAT WE'RE ALL ABOUT
One person can change the world. So imagine what two or more people can accomplish together. We believe in the power of collaboration, and the exponential impact of our united community.
There is something special about serving shoulder-to-shoulder with others who share your values. This is business networking at its most authentic, because it’s not about business at all.
We aim to create a movement that cascades far beyond our events. We hope to inspire business leaders to make generosity a core pillar of their corporate culture, creating and committing to their own volunteering and give-back programs.
WHERE WE'VE SERVED
OUR SUPPORTING PARTNERS
NEWS & PAST EVENTS
Does your business need more leads? Balance quick wins with building a demand generation strategy
Experienced marketers weigh in on how to balance the short-term need to quickly drive new leads and the long-term need to drive sustainable, healthy growth.
Go-to-market focus: From hypothesis to category dominance
A clear go-to-market focus enables a business to scale from a new company with a hypothesis to a category dominator that reinvents its space. Learn more.
How marketers can harness the creative power of visionary leaders (and avoid reactivity)
Creative visionaries are assets to organizations. Get advice on harnessing the creative power of visionaries to add richness (not randomness) to marketing programs.
What is the Authentic Growth™ Marketing Maturity Matrix?
The Authentic Growth™ Marketing Maturity Matrix demonstrates the stages of maturity every business must go through across ten distinct marketing attributes.
Professional development is key to building effective marketing teams
Professional development is the crux of any strong talent strategy. Three fractional CMOs share advice on evaluating, developing, and retaining marketing talent.
Authentic Brand Expands Leadership Team; Adds New Vice President of Marketing
Authentic Brand announces the expansion of its leadership team with the hiring of Jenna Soule as Vice President of Marketing. Jenna will lead the go-to-market strategy for the five-year old, rapidly-growing fractional CMO services firm.
Marketing data: From information to intelligence
Businesses want predictive analytics. But getting there first requires you to mature your marketing data practices. Learn more.
How mature is your marketing? Answer this question before setting your budget
Setting a marketing budget is tricky. How much a business allocates to marketing and which channels it invests in depends on various factors, including the growth expectations, industry, business stage, and business model (e.g., B2B vs. B2C).
Dynasty Leadership Podcast Featuring Jennifer Zick
Our founder and CEO, Jennifer Zick, was recently the featured guest on the Dynasty Leadership Podcast, with host Todd Eberhardt.
In this episode, Jennifer shares how a fractional CMO can help revitalize your business when you’re in the middle of the growth stages. She offers a seven-part framework to help break out of any marketing funk you might have.
Cultivate a culture of trust between marketing, sales, and finance
The process of creating demand and happy customers has never been more of a team sport than it is today. The buyer’s journey is one long continuum that requires marketing’s close alignment and collaboration with sales. And just as important to both marketing and sales is a solid foundational alignment with the finance team.
Sales and marketing alignment: What is it & how to achieve it
We invited three of Authentic Brand’s fractional CMOs, Steve Grady, Kate Hendershott, and Kate Simek, to dive deeper into the topic of sales and marketing alignment. They weighed in on why alignment matters, how to enable alignment, and the business impacts of a well-aligned sales and marketing organization.
Talent is tricky in this economy: What to do about marketing leadership
Experts predict we’re headed toward a recession, but we’re also experiencing a talent shortage. Manage costs & stay competitive with a fractional CMO.