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Organized by Authentic Brand, Two Or More is a community of business people, collectively sharing our time and talents through volunteer initiatives, fundraising, and grassroots projects that benefit our local and global communities.

We believe in the power of collaboration and generosity. Beautiful, inspiring, valuable, amazing things happen when two or more people show up with willing hands and open hearts. We’re here to facilitate those kinds of connections. 

WHAT WE'RE ALL ABOUT

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NEWS & PAST EVENTS

in-house vs. agency

In-house marketing vs. agency or freelancer: What’s best for you?

There comes a time in every business’s lifecycle when it needs to invest in marketing to continue growing. Some of the most important decisions a company makes during this time are when and who to hire to develop and manage their marketing programs. Businesses have what seems like endless options: in-house resources, external resources, and resources experienced in different functional areas.

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When to hire a marketer

When should my business hire a marketer, and who’s the right fit?

One of the most challenging business decisions a growing company faces is when the right time is to hire a marketer and build an internal marketing team. Many scenarios prompt this decision, but it often comes when the business reaches a critical growth point. The company may have been founder-led or sales-driven until this point, but its sales are plateauing, and it realizes to continue growing, it needs to invest in marketing. It no longer makes sense to have the founder or sales leader be responsible for marketing.

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Marketing Budget Allocation

Marketing budget allocation: Why there’s no silver bullet

At Authentic Brand, we work primarily with small to midsize growing businesses that have started to invest in marketing activities but aren’t sure whether those activities are the best ones to support business growth. One of the most common questions we get from clients is, “How much should I spend on marketing?” It seems like a simple question, but unfortunately, the answer isn’t. The not-so-satisfying answer we often give to questions about marketing budget allocation is, “It depends.”

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SANCTUARY for marketing executives

SANCTUARY community supports each other during chaos of 2020

On September 17th, the SANCTUARY community of marketing executives joined virtually to talk all things digital. In the rapidly evolving space of digital marketing, it falls on marketers to keep up and keep track of new practices. With a boom in martech it can be difficult for managers and execs to manage their tech stack to make sure they’re measuring and optimizing results to the best of their abilities.

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Is your business committing random acts of marketing? [Part 3]

If you haven’t read parts one and two of our random acts of marketing series, we encourage you to start there! Random acts of marketing are common, particularly for sales-driven organizations facing stalled growth. Executives at these businesses might know they need marketing, but they’re unsure how best to structure or measure its effectiveness. Not knowing how best to proceed, they often test out one tactic, channel, or message after another, hoping at least one of them works.

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Is your business committing random acts of marketing? [Part 1]

It’s a story we hear all of the time: A business grew rapidly in its first years by focusing on sales and pursuing whichever opportunities came its way. Eventually, growth leveled off. The company needed to do something to jumpstart its sales and fuel its next-level growth. Executives recognized it was time to invest in marketing.

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