Organized by Authentic Brand, Two Or More is a community of business people, collectively sharing our time and talents through volunteer initiatives, fundraising, and grassroots projects that benefit our local and global communities.
We believe in the power of collaboration and generosity. Beautiful, inspiring, valuable, amazing things happen when two or more people show up with willing hands and open hearts. We’re here to facilitate those kinds of connections.
WHAT WE'RE ALL ABOUT
One person can change the world. So imagine what two or more people can accomplish together. We believe in the power of collaboration, and the exponential impact of our united community.
WHERE WE'VE SERVED
OUR SUPPORTING PARTNERS
NEWS & PAST EVENTS
Experienced marketers weigh in on how to balance the short-term need to quickly drive new leads and the long-term need to drive sustainable, healthy growth.
A clear go-to-market focus enables a business to scale from a new company with a hypothesis to a category dominator that reinvents its space. Learn more.
Creative visionaries are assets to organizations. Get advice on harnessing the creative power of visionaries to add richness (not randomness) to marketing programs.
The Authentic Growth™ Marketing Maturity Matrix demonstrates the stages of maturity every business must go through across ten distinct marketing attributes.
Professional development is the crux of any strong talent strategy. Three fractional CMOs share advice on evaluating, developing, and retaining marketing talent.
Authentic Brand announces the expansion of its leadership team with the hiring of Jenna Soule as Vice President of Marketing. Jenna will lead the go-to-market strategy for the five-year old, rapidly-growing fractional CMO services firm.
Setting a marketing budget is tricky. How much a business allocates to marketing and which channels it invests in depends on various factors, including the growth expectations, industry, business stage, and business model (e.g., B2B vs. B2C).
Our founder and CEO, Jennifer Zick, was recently the featured guest on the Dynasty Leadership Podcast, with host Todd Eberhardt.
In this episode, Jennifer shares how a fractional CMO can help revitalize your business when you’re in the middle of the growth stages. She offers a seven-part framework to help break out of any marketing funk you might have.
The process of creating demand and happy customers has never been more of a team sport than it is today. The buyer’s journey is one long continuum that requires marketing’s close alignment and collaboration with sales. And just as important to both marketing and sales is a solid foundational alignment with the finance team.
We invited three of Authentic Brand’s fractional CMOs, Steve Grady, Kate Hendershott, and Kate Simek, to dive deeper into the topic of sales and marketing alignment. They weighed in on why alignment matters, how to enable alignment, and the business impacts of a well-aligned sales and marketing organization.
Experts predict we’re headed toward a recession, but we’re also experiencing a talent shortage. Manage costs & stay competitive with a fractional CMO.