Organized by Authentic Brand, Two Or More is a community of business people, collectively sharing our time and talents through volunteer initiatives, fundraising, and grassroots projects that benefit our local and global communities.
We believe in the power of collaboration and generosity. Beautiful, inspiring, valuable, amazing things happen when two or more people show up with willing hands and open hearts. We’re here to facilitate those kinds of connections.
WHAT WE'RE ALL ABOUT
One person can change the world. So imagine what two or more people can accomplish together. We believe in the power of collaboration, and the exponential impact of our united community.
There is something special about serving shoulder-to-shoulder with others who share your values. This is business networking at its most authentic, because it’s not about business at all.
We aim to create a movement that cascades far beyond our events. We hope to inspire business leaders to make generosity a core pillar of their corporate culture, creating and committing to their own volunteering and give-back programs.
WHERE WE'VE SERVED
OUR SUPPORTING PARTNERS
NEWS & PAST EVENTS
In-house marketing vs. agency or freelancer: What’s best for you?
There comes a time in every business’s lifecycle when it needs to invest in marketing to continue growing. Some of the most important decisions a company makes during this time are when and who to hire to develop and manage their marketing programs. Businesses have what seems like endless options: in-house resources, external resources, and resources experienced in different functional areas.
When should my business hire a marketer, and who’s the right fit?
One of the most challenging business decisions a growing company faces is when the right time is to hire a marketer and build an internal marketing team. Many scenarios prompt this decision, but it often comes when the business reaches a critical growth point. The company may have been founder-led or sales-driven until this point, but its sales are plateauing, and it realizes to continue growing, it needs to invest in marketing. It no longer makes sense to have the founder or sales leader be responsible for marketing.
How remote collaboration in marketing has changed — and why it’s here to stay
Regardless of how, exactly, remote work shakes out, it’s clear that marketing teams must be able to collaborate remotely with confidence. This requires strategic marketing leaders that are well-equipped and experienced at helping businesses build effective remote teams and work cultures — and leading them from afar.
Interim CMO vs. Fractional CMO: What’s the difference, and what do you really need?
What is the difference between an Interim CMO and a Fractional CMO? Understand these two unique models for contract, outsourced marketing leadership, and discover which approach makes the most sense for your business.
Marketing budget allocation: Why there’s no silver bullet
At Authentic Brand, we work primarily with small to midsize growing businesses that have started to invest in marketing activities but aren’t sure whether those activities are the best ones to support business growth. One of the most common questions we get from clients is, “How much should I spend on marketing?” It seems like a simple question, but unfortunately, the answer isn’t. The not-so-satisfying answer we often give to questions about marketing budget allocation is, “It depends.”
Integrator Community joined by Ninety.io to talk connectivity
On November 16th, Authentic Brand hosted our Integrator Community™ event for companies powered by the Entrepreneurial Operating System®. Integrators took time out of their busy schedule to get a refresher on end of year financial planning from platinum LIFT partner, All In One Accounting.
Marketing Technology — Your biggest headache or significant business driver?
Choosing, implementing, and using marketing technology is one of the most common and painful marketing headaches. There are thousands of martech solutions on the market, making it challenging to determine which ones your business should invest in (and perhaps more importantly, which it shouldn’t). Get advice from three Authentic Brand Fractional CMOs.
Integrator Community gets a jumpstart on end of year financial planning
On November 16th, Authentic Brand hosted our Integrator Community™ event for companies powered by the Entrepreneurial Operating System®. Integrators took time out of their busy schedule to get a refresher on end of year financial planning from platinum LIFT partner, All In One Accounting.
SANCTUARY community supports each other during chaos of 2020
On September 17th, the SANCTUARY community of marketing executives joined virtually to talk all things digital. In the rapidly evolving space of digital marketing, it falls on marketers to keep up and keep track of new practices. With a boom in martech it can be difficult for managers and execs to manage their tech stack to make sure they’re measuring and optimizing results to the best of their abilities.
Is your business committing random acts of marketing? [Part 3]
If you haven’t read parts one and two of our random acts of marketing series, we encourage you to start there! Random acts of marketing are common, particularly for sales-driven organizations facing stalled growth. Executives at these businesses might know they need marketing, but they’re unsure how best to structure or measure its effectiveness. Not knowing how best to proceed, they often test out one tactic, channel, or message after another, hoping at least one of them works.
Is your business committing random acts of marketing? [Part 2]
Tired of spraying your marketing budget across numerous tactics, channels, and audiences and hoping at least one of them will work? You’re not alone. We call this spray-and-pray approach “random acts of marketing.”
Is your business committing random acts of marketing? [Part 1]
It’s a story we hear all of the time: A business grew rapidly in its first years by focusing on sales and pursuing whichever opportunities came its way. Eventually, growth leveled off. The company needed to do something to jumpstart its sales and fuel its next-level growth. Executives recognized it was time to invest in marketing.