Organized by Authentic Brand, Two Or More is a community of business people, collectively sharing our time and talents through volunteer initiatives, fundraising, and grassroots projects that benefit our local and global communities.
We believe in the power of collaboration and generosity. Beautiful, inspiring, valuable, amazing things happen when two or more people show up with willing hands and open hearts. We’re here to facilitate those kinds of connections.
WHAT WE'RE ALL ABOUT
One person can change the world. So imagine what two or more people can accomplish together. We believe in the power of collaboration, and the exponential impact of our united community.
WHERE WE'VE SERVED
OUR SUPPORTING PARTNERS
NEWS & PAST EVENTS
We invited three of Authentic Brand’s fractional CMOs, Steve Grady, Kate Hendershott, and Kate Simek, to dive deeper into the topic of sales and marketing alignment. They weighed in on why alignment matters, how to enable alignment, and the business impacts of a well-aligned sales and marketing organization.
Experts predict we’re headed toward a recession, but we’re also experiencing a talent shortage. Manage costs & stay competitive with a fractional CMO.
Channel marketing can be an effective way for companies to scale their business growth and generate more sales. By using the right distribution channels, a business can reach new audiences and customers, leverage existing marketing programs, and improve profit margins. B2B companies may find traction working with resellers, while B2C companies can reach international audiences through the right distribution channels.
Building brand equity can help business owners create maximum business value at the time of exit. Discover which 4 marketing value drivers to focus on now.
There are many reasons that companies acquire and merge with other businesses. As dealmakers calculate the top and bottom line impacts for growth, they must also anticipate the critical role of communications leadership to guide people (internal and external) through change.
There are a lot of things that marketers today could measure. But that doesn’t mean they should be measuring all of these. Marketing metrics should provide insight into how marketing is supporting business objectives and answer key questions from the CEO and sales leaders.