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Authentic Brand serves growing organizations (generally $5M – $100M in revenue) who need increased marketing proficiency to drive sales, and who are ready to make marketing a sustained, strategic, sales-aligned aspect of their business. For these companies, we become an extension of the organization, providing services including: Fractional and Interim CMOs to Coaching and Flex Advisory support.

We help our clients develop their marketing positioning, processes, team, and tools so that they are well-equipped to drive sustainable growth well into the future. We do this through our unique approach, which is powered by: Marketers, Methodology & Mindshare.

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Getting real about demand generation: Expectation vs. reality

Demand generation. These two words often cause anxiety for B2B marketers because they frequently come attached to unrealistic expectations. Business leaders tend to think that creating demand is solved by executing a few digital marketing tactics or implementing a marketing automation tool. In reality, demand generation is much more complex.

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Authentic Brand Fractional CMO Mindshare Community

The mindshare power behind the Authentic Brand peer community

Clients have learned that they get more than a solo independent consultant when they hire an Authentic Brand Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.

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The value of a fractional CMO: Quick impact and low risk

There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.

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The many dimensions of marketing

Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. A virtual panel interview with Authentic Brand Fractional CMOs.

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What is Marketing Traction

What is Marketing Traction?

Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.

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Four Myths of VOC Research

We talk to many executives who are interested in incorporating voice-of-customer research into their marketing program. Often their interest coincides with plans to enter a

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