Authentic Brand serves growing organizations (generally $5M – $100M in revenue) who need increased marketing proficiency to drive sales, and who are ready to make marketing a sustained, strategic, sales-aligned aspect of their business.

For these companies, we become an extension of the organization: providing services from fractional CMOs to strategy & coaching and brand & messaging.

We help our clients develop their marketing positioning, processes, team, and tools so that they are well-equipped to drive sustainable growth well into the future. We do this through our exclusive Marketing Traction™ methodology.

Fractional CMOs

Part-time, senior-level marketing leadership

Strategy & Coaching

Marketing planning and retained advisory services

Brand & Messaging

Differentiate and
show value

We are uniquely equipped to support companies who are powered by EOS® because we’ve implemented and run it in our own organizations. If you’re an EOS-powered company, we understand how you run your business, and we compliment and support that methodology in the way that we deliver our services. We are not affiliated with EOS Worldwide, nor do we consult on EOS (but we’d be happy to refer you to some of the best in the business!). We are simply big fans who believe in the power of a clear vision supported by simple tools.

Related Resources

The value of a fractional CMO: Quick impact and low risk

There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.

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The many dimensions of marketing

Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. A virtual panel interview with Authentic Brand Fractional CMOs.

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What is Marketing Traction

What is Marketing Traction?

Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.

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Four Myths of VOC Research

We talk to many executives who are interested in incorporating voice-of-customer research into their marketing program. Often their interest coincides with plans to enter a

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