Authentic Brand serves growing organizations (generally $5M – $100M in revenue) who need increased marketing proficiency to drive sales, and who are ready to make marketing a sustained, strategic, sales-aligned aspect of their business.
For these companies, we become an extension of the organization: providing services from fractional CMOs to strategy & coaching and brand & messaging.
We help our clients develop their marketing positioning, processes, team, and tools so that they are well-equipped to drive sustainable growth well into the future. We do this through Marketing Traction™
Fractional CMOs
Part-time, senior-level marketing leadership
Strategy & Coaching
Marketing planning and retained advisory services
Brand & Messaging
Differentiate and
show value
We are uniquely equipped to support companies who are powered by EOS® because we’ve implemented and run it in our own organizations. If you’re an EOS company, we understand how you run your business, and we compliment and support that methodology in the way that we deliver our services.
Related Resources
“We are so busy; we don’t need marketing… right?”
We’re already so busy… This is a surprisingly common sentiment and statement made by business leaders when sales are strong and the project backlog is
Beehive Strategic Communication: Marketing Traction Success Story
Strategic communication firm invests in a Fractional CMO to support next-level growth. We knew that something had to change to drive our own consistent growth.
Coherent Solutions: Marketing Traction Success Story
A large software development company engages a Fractional CMO to accelerate growth. We knew we needed [marketing] leadership… but to hire a full-time marketing leader,
Boundary Waters Bank: Marketing Traction Success Story
Expanding community bank matures in their marketing efforts. As bankers, we like to think we know a lot about [marketing], but in all actuality, we
Fueled Collective: Marketing Traction Success Story
Marketing fuel for growing co-working and event brand. We were suddenly facing a lot of competition at the same time. Originally, we had no marketing.
GoKart Labs: Marketing Traction Success Story
Digital innovation firm drives awareness for a national audience. The Authentic Brand team has been really instrumental in helping us organize and focus in on
Pro-Tec Design: Marketing Traction Success Story
“Random Acts of Marketing: That would have been Pro-Tec prior to us associating with Authentic Brand. We decided last year that we needed to focus, we needed a roadmap, we needed somebody to help us to create a real marketing program at Pro-Tec. That’s how we engaged the Fractional CMO program.”
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I have a confession. I like to think that I’m a pretty hip guy but if I’m really honest, I’m pretty nerdy at my core.
Building an Authentic Brand in an Era of Fake News
Jennifer Zick makes guest appearance on “Marketing Is Broken” with Josh Braaten of Brandish Insights
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ACTION19: Conference Recap – The Resilient Business
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Attracting Marketing Talent in a Tight Labor Market: Jennifer Zick published in Upsize Magazine
Authentic Brand CEO, Jennifer Zick, was published in the January/February 2019 edition of Upsize Minnesota magazine, on a topic that has become central to every client