Authentic Brand serves growing organizations (generally $5M – $100M in revenue) who need increased marketing proficiency to drive sales, and who are ready to make marketing a sustained, strategic, sales-aligned aspect of their business. For these companies, we become an extension of the organization, providing services including: Fractional and Interim CMOs to Coaching and Flex Advisory support.
We help our clients develop their marketing positioning, processes, team, and tools so that they are well-equipped to drive sustainable growth well into the future. We do this through our unique approach, which is powered by: Marketers, Methodology & Mindshare.
OUR SERVICES
Marketing leadership that helps great businesses reach next-level growth
Fractional CMO
Interim CMO
Coaching
Flex Advisory
Related Resources
Getting real about demand generation: Expectation vs. reality
Demand generation. These two words often cause anxiety for B2B marketers because they frequently come attached to unrealistic expectations. Business leaders tend to think that creating demand is solved by executing a few digital marketing tactics or implementing a marketing automation tool. In reality, demand generation is much more complex.
The mindshare power behind the Authentic Brand peer community
Clients have learned that they get more than a solo independent consultant when they hire an Authentic Brand Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.
Authentic Brand nominated for 2020 BOLD Awards
Authentic Brand is delighted to be nominated for a 2020 BOLD Award as an “Early Stage” innovative business!
The value of a fractional CMO: Quick impact and low risk
There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
The many dimensions of marketing
Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. A virtual panel interview with Authentic Brand Fractional CMOs.
On The Rise: Meg Van Sloun Appointed Vice President of Authentic Brand
Meg Van Sloun appointed Vice President Client Services of Authentic Brand: Leading Fractional CMO practice and managing client accounts for fast-growing firm.
What is Marketing Traction?
Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.
Building a Marketing Team: What Comes First
We reached out to some colleagues who know a lot about marketing and marketing teams to get their thoughts on how leaders can lay the
Marketing Support vs. Marketing Leadership. What does your business need to fuel growth?
Marketing plays such a key role in business success, it’s imperative to have the right marketing leadership in place to fuel growth.
Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]
It’s coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. Authentic
Guide: Building a Strong Marketing Program
“Vision without traction is merely hallucination.” ― Gino Wickman, Traction: Get a Grip on Your Business What does it take to go from a hot
Four Myths of VOC Research
We talk to many executives who are interested in incorporating voice-of-customer research into their marketing program. Often their interest coincides with plans to enter a