Authentic Brand serves growing organizations (generally $5M – $100M in revenue) who need increased marketing proficiency to drive sales, and who are ready to make marketing a sustained, strategic, sales-aligned aspect of their business.
For these companies, we become an extension of the organization: providing services from fractional CMOs to strategy & coaching and brand & messaging.
We help our clients develop their marketing positioning, processes, team, and tools so that they are well-equipped to drive sustainable growth well into the future. We do this through our exclusive Marketing Traction™ methodology.
Fractional CMOs
Part-time, senior-level marketing leadership
Strategy & Coaching
Marketing planning and retained advisory services
Brand & Messaging
Differentiate and
show value
We are uniquely equipped to support companies who are powered by EOS® because we’ve implemented and run it in our own organizations. If you’re an EOS-powered company, we understand how you run your business, and we compliment and support that methodology in the way that we deliver our services. We are not affiliated with EOS Worldwide, nor do we consult on EOS (but we’d be happy to refer you to some of the best in the business!). We are simply big fans who believe in the power of a clear vision supported by simple tools.
Related Resources
The many dimensions of marketing
Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. A virtual panel interview with Authentic Brand Fractional CMOs.
On The Rise: Meg Van Sloun Appointed Vice President of Authentic Brand
Meg Van Sloun appointed Vice President Client Services of Authentic Brand: Leading Fractional CMO practice and managing client accounts for fast-growing firm.
What is Marketing Traction?
Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.
Building a Marketing Team: What Comes First
We reached out to some colleagues who know a lot about marketing and marketing teams to get their thoughts on how leaders can lay the
Marketing Support vs. Marketing Leadership. What does your business need to fuel growth?
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Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]
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Guide: Building a Strong Marketing Program
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Four Myths of VOC Research
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Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table
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Have a Rising Star On Your Marketing Team?
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Marketing and Sales: Getting to Alignment
Building an aligned marketing and sales strategy that can weather the ups-and-downs of a growing business is tough. We know it’s essential, yet alignment continues