What is a Fractional CMO?

What is a Fractional CMO?

https://www.youtube.com/watch?v=sfdcUbmiliI Video Transcription What is a fractional CMO? And how do you know if that's a great solution for your business?  Hi, I'm Jennifer Zick, founder and CEO of Authentic®. We are a community of fractional CMOs (Chief Marketing Officers) who work with growing businesses to help them Overcome Random Acts of Marketing® and confidently take the next right step in pursuing healthy growth for their company. When I first started this business in 2017, the category of fractional CMO was still relatively new.  What is a Fractional CMO? So let me start by defining what a fractional CMO is.…
Read More
What Makes Authentic Unique?

What Makes Authentic Unique?

https://www.youtube.com/watch?v=AD5ldaxam6w Video Transcription In a growing sea of fractional CMOs, it's important to understand the differences as you consider strategic marketing leadership for your business. And while you might know Authentic as a pioneer in the fractional CMO space, you may not be familiar with the three uniques that make us truly different from any other fractional CMO provider or team. So allow me to share those three uniques with you. They are: Marketers + Methodology + Mindshare. And here is what they mean. Together in combination, they provide a lower risk, faster to impact solution for fractional CMO services…
Read More
How Private Equity is Embracing AI with Steven Horwitz

How Private Equity is Embracing AI with Steven Horwitz

Our inaugural episode of the What’s Your Deal? podcast features Steven Horwitz, Founder and Managing Partner of Orchid Black. Steven is a hands-on, performance-driven leader and strategist with over 30 years of executive leadership and venture capital consulting experience across software and technology-enabled service organizations. His experience spans high growth environments and turnaround situations ranging from early stage, venture-backed software startups through Fortune 100 companies. Steven sat down for a conversation with our Chief Development Officer, Mark Coronna, to discuss how private equity firms are embracing AI to foster healthy growth and some key considerations for businesses looking to begin…
Read More
Considering a Fractional CMO For Your Business?

Considering a Fractional CMO For Your Business?

https://www.youtube.com/watch?v=Katw0MM-YV4 Video Transcription Are you considering a fractional CMO as a possible solution for your business? If so, I want to share with you some tips to make sure you're really sizing up the right fit with the right firm or the right individual. Hi, I'm Jennifer Zick, founder and CEO of Authentic®. We are a team of fractional CMOs that work with growing businesses, all across the US and beyond, to help them Overcome Random Acts of Marketing® and confidently take the next right step in healthy growth.  As we've been building our business over the past several years,…
Read More
Objective Investment Banking & Valuation: Client Story

Objective Investment Banking & Valuation: Client Story

Investment banking and valuation firm Objective hires Authentic to infuse its marketing program with strategic rigor and create a thoughtful roadmap. "Having our fractional CMO step in to provide strategic guidance, leadership, and a clear roadmap was transformative for us. Witnessing the leads start to trickle in was our 'aha' moment, proving the strategy's effectiveness. It's incredibly exciting!" Mandy Woods, COO, Objective  (more…)
Read More
AI Readiness Part 3: Is AI Technology Ready for Your Commercial Use?

AI Readiness Part 3: Is AI Technology Ready for Your Commercial Use?

Assessing your business' readiness to use AI If you have been following this series, you may recall from the first blog that there are two critical principles to understand as you consider AI applications in your business: AI technology is NOT a business strategy nor is it a technology strategy. It’s a tool. Commercial AI technology readiness is different from your business’ readiness to deploy AI.  You may think you are already late to the AI adoption game or that 71% of businesses are using AI today. However, it’s important to assess your business’ readiness to use AI instead of…
Read More
Mercury Mosaics: Client Story

Mercury Mosaics: Client Story

Handmade tile company Mercury Mosaics hires Authentic to create strategic rigor in its marketing program and reignite growth. “It’s been an exceptional, integrity-filled engagement from beginning, middle to end. Authentic and our fractional CMO will be lifelong friends of our brand.” Mercedes Austin, Founder & CEO, Mercury Mosaics (more…)
Read More
How Authentic® matches our fractional CMOs to our clients

How Authentic® matches our fractional CMOs to our clients

Overcoming the marketing leadership conundrum Filling marketing leadership roles is tough. With marketing encompassing so many micro disciplines, like digital, product, and communications, it’s difficult for entrepreneurial companies to know which type of marketer they need to drive growth in their business.  For companies not ready to commit to a full-time hire, the landscape of fractional CMOs and independent consultants adds another layer of complexity. Many solo practitioners and agencies coin themselves “fractional CMOs” without the executive experience to back it up. This makes identifying the right marketer even more challenging for business leaders and risks undermining a fractional CMO’s…
Read More