Blog

Coffee & Closers – Marketing Traction featuring Jennifer Zick

Coffee & Closers – Marketing Traction featuring Jennifer Zick

Event, Marketing
On November 5th, Jennifer Zick joined Mickeli Bedore, founder and host of Coffee & Closers, for an up close and intimate conversation about lessons learned (and still being learned!) in life and business. "Life has broken me in the most beautiful way," explains Zick, as she answers questions about her career journey across sales, marketing, and founder roles. In this 30-minute conversation, Bedore manages to stage a business conversation that evolves from sales and marketing to a deeply personal journey of faith, failure, acceptance, and growth.  Continue reading
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What is Marketing Traction?

What is Marketing Traction?

Brand & Messaging, EOS / Traction, Fractional CMO, Marketing, Strategy & Coaching
If you've been following Authentic Brand for a while, you've likely heard us talk about Marketing Traction™. Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.  (more…)
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Marketing Support vs. Marketing Leadership. What does your business need to fuel growth?

Marketing Support vs. Marketing Leadership. What does your business need to fuel growth?

Fractional CMO, Marketing
It’s annual planning season! That time of year when businesses revisit their longer-term strategic plans to achieve the vision and goals they’ve set for themselves. The time when revenue targets and objectives are set for the coming year, and plans are developed to support and drive those objectives to successful outcomes. It’s also a time to look inward by examining whether you’ve got the right people in the right seats, and to `level up’ marketing to fuel growth. (more…)
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Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Brand & Messaging, Event, Marketing, Strategy & Coaching, Virtual Panel
It’s coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. Authentic Brand is pleased to be back for our third year as an event host – and we’ve got another blockbuster lineup ready to talk Smarketing – aligning marketing and sales for healthy growth! Register here now! (more…)
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