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Authentic Brand CEO Shares Entrepreneurship Journey at Fueled Collective Event

Authentic Brand CEO Shares Entrepreneurship Journey at Fueled Collective Event

Brand & Messaging, Digital, EOS / Traction, Event, Marketing
[caption id="attachment_2999" align="aligncenter" width="900"] Jennifer Zick speaks at Fueled Collective event for entrepreneurs[/caption] We were honored to be included in a recent event series by Fueled Collective. This four week series featured successful solopreneurs and entrepreneurs, highlighting the lessons learned from the trenches. (more…)
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Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

Digital, Fractional CMO, Marketing, Strategy & Coaching
I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I learn something new. But I also notice a lot of recurring themes. One of those themes is metrics. Every time a conversation turns to marketing, it almost invariably, without fail, gets to the challenge of measuring marketing success.   (more…)
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