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How to strike a balance between innovation and perfection in marketing

How to strike a balance between innovation and perfection in marketing

There’s a delicate balance between progress and perfection in marketing. When businesses strive for perfection, decision-by-consensus slows or stalls efforts. Innovative products, campaigns, and services never make it to market, or a competitor launches their offering first, diluting your offering and investments. On the flip side, there’s a risk of moving too quickly and promising something that the business can’t deliver on or launching something that doesn’t meet customers’ needs. Failing to deliver on a promise erodes stakeholder confidence and trust.  (more…)
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Focus, fear, and flexibility — why they matter to 2020 business growth

Focus, fear, and flexibility — why they matter to 2020 business growth

There's a baseball connection somewhere in this post! :) We’re halfway through 2020, one of the most multi-faceted years in our lifetimes. As businesses look to the second half of the year, they’re scrambling to adapt their go-to-market approach to navigate the disruptive economic environment. They’re asking tough questions about their relevance in this new market and whether their product or service mix needs to change. They’re looking for new opportunities to grow.  The lesson that businesses will learn this year is one that has always been true.…
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Agility: an essential ingredient for brand relevance in a changing world

Agility: an essential ingredient for brand relevance in a changing world

We are quickly approaching mid-year, and business leaders everywhere are thinking about how they move forward in an undefined new world. Whether a business has been booming, shuttered, or stalled, the second half of 2020 is going to be monumental in separating companies that will thrive from those that will merely survive. (more…)
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Integrator User Group kicks off virtually with national engagement

Integrator User Group kicks off virtually with national engagement

On May 21st, Authentic Brand hosted the first-ever Integrator User Group event for companies powered by the Entrepreneurial Operating System®. The debut event drew nearly 100 EOS® Integrators from all corners of the country, who gathered to build connection, collaboration, and community. (more…)
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Ruth Glaser joins Authentic Brand as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Ruth Glaser joins Authentic Brand as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Co-Founder & Former Co-CEO of Let’s Dish! brings consumer marketing depth and entrepreneurial growth chops to Authentic Brand’s SMB clients MINNEAPOLIS, MN - May 18, 2020 Authentic Brand is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. A seasoned entrepreneur and marketing executive, Glaser is the co-founder and former co-CEO of Let's Dish! - an innovative retail meal preparation business with a blended bricks-and-mortar and e-commerce model. Under Glaser's leadership, Let's Dish! raised $4M in…
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SANCTUARY provides safe space for candid marketing conversations

SANCTUARY provides safe space for candid marketing conversations

The second SANCTUARY event was held yesterday, April 30, with nearly 100 marketing leaders attending virtually to connect, encourage, learn, and grow with peers as we navigate forward in the midst of COVID-19. The event series is a collaboration between Authentic Brand, Storycore, and Marketers' Community - designed as a virtual gathering space and safe environment for candid conversations among marketing executives. (more…)
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Kelly Klopotek Joins Authentic Brand as Fractional CMO, Bringing Marketing and Business Development Expertise to Partner-Led Services Firms

Kelly Klopotek Joins Authentic Brand as Fractional CMO, Bringing Marketing and Business Development Expertise to Partner-Led Services Firms

Klopotek brings proven leadership to professional services firms who are ready to stand out from the crowd. MINNEAPOLIS, MN - April 20, 2020 Authentic Brand is pleased to welcome Kelly Klopotek as the newest member of its growing Fractional Chief Marketing Officer (CMO) team. For the past 25 years, Klopotek has successfully led both marketing and business development efforts for several prestigious law firms, has held sales and leadership positions for multiple global companies, and has served in key leadership positions for the Legal Marketing Association (LMA). (more…)
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