[ Heart + Smart ] Blog by Authentic Brand - Marketing content for B2B growth organizations

Tractionville Podcast: Integrator Community, Fractional CMOs and more

23

Sep

Tractionville Podcast: Integrator Community, Fractional CMOs and more

Why should Visionaries have all the fun? Jennifer Zick joins the hosts of Tractionville, Chris White and Benj Miller, to share what inspired her to create the Integrator Community for EOS®-powered business leaders, as well as her own entrepreneurial story in building Authentic Brand as a leading provider of Fractional CMO services for growing businesses. (more…)

SANCTUARY members stay up to date on the latest martech and digital trends

18

Sep

SANCTUARY members stay up to date on the latest martech and digital trends

On September 17th, the SANCTUARY community of marketing executives gathered virtually to talk all things digital. In the rapidly evolving space of digital marketing, it falls on marketers to keep up and keep track of new practices. The boom in martech options has made it challenging for marketers to evaluate and solve their technology needs - especially in the midst of a pandemic that has required rapid digital innovation. (more…)

Sales & Marketing Mix it Up: TCSW 2020 Cocktails&Closers

10

Sep

Sales & Marketing Mix it Up: TCSW 2020 Cocktails&Closers

What better way to cap off day one of Twin Cities Startup Week than a happy hour conversation between Closers Media's Mickeli Bedore and Authentic Brand's Jennifer Zick, moderated by Closers' Mixologist, Garrio Harrison. The debut event was hosted virtually on the TWCS Main Stage as the kickoff of Closer's newest show: Cocktails&Closers (a close cousin to the wildly popular and award-winning Coffee&Closers show). (more…)

10

Sep

Authentic Brand on TCSW 2020 Main Stage: Trust Equity For Early-Stage Growth

Authentic Brand's Founder and CEO, Jennifer Zick, was back at TCSW for her fourth year, this time kicking off Twin Cities Startup Week 2020 as the first presenter on the Main Stage. As the second largest startup event in the country, TCSW was all virtual this year, drawing attendees from well beyond the local metro region. (more…)

Schmidt List LIVE: Jennifer Zick on Renavigating Your Content Calendar

27

Aug

Schmidt List LIVE: Jennifer Zick on Renavigating Your Content Calendar

When does your marketing team transition from holding their breath to recognizing the need for your brand's voice? How do you create a publishing schedule when the world is changing daily? What are we seeing work for our clients in this time of chaos? These are just some of the topics discussed in a recent conversation between Authentic Brand CEO, Jennifer Zick, and Kurt Schmidt, on The Schmidt List podcast's live show, Schmidt List LIVE. (more…)

Integrator User Group continues growth; unveils plan for name change

21

Aug

Integrator User Group continues growth; unveils plan for name change

On August 20th, Authentic Brand hosted its fourth Integrator User Group event for companies powered by the Entrepreneurial Operating System®. The event drew Integrators from 28 states and 7 countries, all gathered to build connection, collaboration, and community. (more…)

19

Aug

How to build brand trust using social media in an era of distrust

It’s no secret that how much a person trusts a brand impacts whether they’ll purchase from it. Sixty-seven percent of respondents to the 2019 Edelman Trust Barometer said they’d buy a product from a company with a good reputation, but also said, “unless I come to trust the company behind the product, I will soon stop buying it.” This sentiment is especially strong among young adults, the upcoming generation of buyers. (more…)

SANCTUARY members discuss marketing planning in a year like no other

14

Aug

SANCTUARY members discuss marketing planning in a year like no other

On August 13th, the SANCTUARY community of marketing executives gathered for a collaborative conversation surrounding the daunting task of creating a 2021 marketing plan. A massive project each year, but made more challenging by the year of turmoil 2020 has shaped up to be. (more…)

Integrator User Group gaining momentum and international engagement

11

Aug

Integrator User Group gaining momentum and international engagement

On July 22nd, Authentic Brand hosted the third Integrator User Group event for companies powered by the Entrepreneurial Operating System®. The event drew nearly 100 EOS® Integrators from 24 states and 4 countries, all gathered to build connection, collaboration, and community. (more…)

22

Jul

How to strike a balance between innovation and perfection in marketing

There’s a delicate balance between progress and perfection in marketing. When businesses strive for perfection, decision-by-consensus slows or stalls efforts. Innovative products, campaigns, and services never make it to market, or a competitor launches their offering first, diluting your offering and investments. On the flip side, there’s a risk of moving too quickly and promising something that the business can’t deliver on or launching something that doesn’t meet customers’ needs. Failing to deliver on a promise erodes stakeholder confidence and trust. (more…)