[ Heart + Smart ] Blog by Authentic Brand - Marketing content for B2B growth organizations

Marketing Technology — Your biggest headache or significant business driver?

24

Nov

Marketing Technology — Your biggest headache or significant business driver?

Choosing and implementing marketing technology can be an overwhelming process. There are thousands of martech solutions on the market, making it challenging to determine which ones your business should invest in (and perhaps more importantly, which it shouldn’t). Without a strategic marketing plan or experienced leader, marketing technology decisions can be daunting. Too often, businesses end up committing random acts of marketing in their technology decisions. (more…)

30

Oct

Is your business committing random acts of marketing? [Part 3]

If you haven’t read part one and part two of our random acts of marketing series, we encourage you to start there! If you’ve been following us here for a while and reading this series, you know by now what we mean by “random acts of marketing.” If you’re getting up to speed, here’s a quick definition: Random acts of marketing: When growing businesses activate marketing on a reactive, tactical, “shiny object” basis or with short-term, experimental bursts. Ultimately, random acts of marketing burn through resources without building…

28

Oct

Is your business committing random acts of marketing? [Part 2]

If you haven’t read part one of our random acts of marketing series, we encourage you to start there! Tired of spraying your marketing budget across numerous tactics, channels, and audiences and hoping at least one of them will work? You’re not alone. We call this spray-and-pray approach, “random acts of marketing.” Read more

27

Oct

Is your business committing random acts of marketing? [Part 1]

It’s a story we hear all of the time: A business grew rapidly in its first years by focusing on sales and pursuing whichever opportunities came its way. Eventually, growth leveled off. The company needed to do something to jumpstart its sales and fuel its next-level growth. Executives recognized it was time to invest in marketing. Read more

26

Oct

Craig Levinsohn, Marketing Executive and Board Leader, Joins Authentic Brand as Fractional CMO & Consultant

Former Merrill Corporation EVP and CMO and Capella Education GM is the latest addition to Authentic Brand’s growing Fractional CMO team. MINNEAPOLIS, MN - October 26, 2020 Authentic Brand is pleased to welcome Craig Levinsohn as the most recent addition to its growing roster of Fractional CMOs. A tenured revenue leader and business advisor, Levinsohn’s career spans multiple industries and business models, with an emphasis on helping emerging organizations achieve next-phase growth. (more…)

Integrator Community harnesses the energy of their Visionaries

23

Oct

Integrator Community harnesses the energy of their Visionaries

On October 22nd, Authentic Brand hosted our Integrator Community™ event for companies powered by the Entrepreneurial Operating System®. Integrators from around the country learned how to harness their Visionary's energy and power to create an impact in their business. Read more

13

Oct

Daneen Kiger, Global Marketing and Brand Leader, Joins Authentic Brand as Fractional CMO & Consultant

Kiger’s leadership experience spans healthcare, medical devices, education, retail, eCommerce, and technology sectors. MINNEAPOLIS, MN - October 13, 2020 Authentic Brand announces the expansion of its Fractional CMO team with the addition of Daneen Kiger, an experienced global marketing and brand leader whose background includes scaling teams, growing channels, and developing international product strategies for businesses $20M - $1B+ in annual revenue in over 40 countries. (more…)

28

Sep

Let’s get strategic — Leveraging social media to advance your business

It’s hard to believe that YouTube, Facebook, Twitter, and Instagram were all launched within the last 15 years. As consumers, we’ve quickly become accustomed to social media being the first place we turn to engage with the brands we love. Given how embedded social media is within consumers’ day-to-today lives, these channels have also become one of the best ways for brands to reach their audiences. But savvy brands aren’t just using social media to push out content. They’re using it to connect with customers to build, sustain…

Integrator Community is ready to live “The EOS Life”

25

Sep

Integrator Community is ready to live “The EOS Life”

On September 24th, Authentic Brand hosted the fifth Integrator Community event for companies powered by the Entrepreneurial Operating System®. The event broke community records for attendance and meeting ratings. (more…)

Tractionville Podcast: Integrator Community, Fractional CMOs and more

23

Sep

Tractionville Podcast: Integrator Community, Fractional CMOs and more

Why should Visionaries have all the fun? Jennifer Zick joins the hosts of Tractionville, Chris White and Benj Miller, to share what inspired her to create the Integrator Community for EOS®-powered business leaders, as well as her own entrepreneurial story in building Authentic Brand as a leading provider of Fractional CMO services for growing businesses. (more…)