When should my business hire a marketer, and who’s the right fit?
One of the most challenging business decisions a growing company faces is when the right time is to hire a marketer and build an internal marketing team. Many scenarios prompt this decision, but it often comes when the business reaches a critical growth point. (We often see this happen when the business generates between $5 million and $10 million in revenue.) The company may have been founder-led or sales-driven until this point, but its sales are plateauing. It realizes that to continue growing, it needs to invest in…