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Ruth Glaser joins Authentic Brand as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Ruth Glaser joins Authentic Brand as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Co-Founder & Former Co-CEO of Let’s Dish! brings consumer marketing depth and entrepreneurial growth chops to Authentic Brand’s SMB clients MINNEAPOLIS, MN - May 18, 2020 Authentic Brand is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. A seasoned entrepreneur and marketing executive, Glaser is the co-founder and former co-CEO of Let's Dish! - an innovative retail meal preparation business with a blended bricks-and-mortar and e-commerce model. Under Glaser's leadership, Let's Dish! raised $4M in…
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SANCTUARY provides safe space for candid marketing conversations

SANCTUARY provides safe space for candid marketing conversations

The second SANCTUARY event was held yesterday, April 30, with nearly 100 marketing leaders attending virtually to connect, encourage, learn, and grow with peers as we navigate forward in the midst of COVID-19. The event series is a collaboration between Authentic Brand, Storycore, and Marketers' Community - designed as a virtual gathering space and safe environment for candid conversations among marketing executives. (more…)
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Kelly Klopotek Joins Authentic Brand as Fractional CMO, Bringing Marketing and Business Development Expertise to Partner-Led Services Firms

Kelly Klopotek Joins Authentic Brand as Fractional CMO, Bringing Marketing and Business Development Expertise to Partner-Led Services Firms

Klopotek brings proven leadership to professional services firms who are ready to stand out from the crowd. MINNEAPOLIS, MN - April 20, 2020 Authentic Brand is pleased to welcome Kelly Klopotek as the newest member of its growing Fractional Chief Marketing Officer (CMO) team. For the past 25 years, Klopotek has successfully led both marketing and business development efforts for several prestigious law firms, has held sales and leadership positions for multiple global companies, and has served in key leadership positions for the Legal Marketing Association (LMA). (more…)
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Allocating your resources in the right direction [SERVE•ival Part Two]

Allocating your resources in the right direction [SERVE•ival Part Two]

Crises often put businesses in one of two scenarios. They are either suddenly thrust into survival mode or, in some cases, the disruption of the crisis creates a growth opportunity. Regardless of how a crisis impacts a business, marketing and communication teams need to be ready to strategically allocate resources in the right direction, make quick decisions, and communicate clearly and frequently.  (more…)
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Brightside Chats Podcast: Jennifer Zick on branding and marketing through crisis

Brightside Chats Podcast: Jennifer Zick on branding and marketing through crisis

How should brands show up in the midst of the COVID-19 crisis? Should every business take the same approach to content and messaging? And what good things could happen for brands through all of this? These are just some of the topics discussed in a recent conversation between Authentic Brand CEO, Jennifer Zick, and Justin Keller, a podcast host and brand leader in Houston, TX. (more…)
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SANCTUARY launches to unite marketing executives through uncertain times

SANCTUARY launches to unite marketing executives through uncertain times

We know leading a marketing function in normal times is challenging. Throw in a global pandemic to upend business models, launch a new service offering in record time, crisis communications, a new brand voice, resource constraints, remote staff and oh yeah – home schooling for many of us. Now we're in another stratosphere of HARD. (more…)
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Assessing your brand’s opportunity to serve [SERVE•ival – Part One]

Assessing your brand’s opportunity to serve [SERVE•ival – Part One]

When crises hit that disrupt life for businesses and communities, marketing and communication teams must react quickly and strategically to determine the best path forward for the brand. If marketing teams choose the wrong path, they risk coming off as careless, disingenuous, and opportunistic. Customers and employees have increasingly high expectations of brands, and failing to navigate a crisis the right way could be all it takes to lose once-loyal stakeholders. (more…)
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Own your brand — Why you need to invest more in the marketing channels you control

Own your brand — Why you need to invest more in the marketing channels you control

Every business, no matter its size, type, or revenue, has limited resources to direct toward marketing. Unlimited marketing budgets don’t exist, and that’s especially the case for the small to midsize businesses we work with at Authentic Brand. When resources are limited, a company must invest in creating brand value through owned marketing channels and assets (e.g., website, blog, content). These assets are essential to building marketing programs that deliver returns. (more…)
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