Augurian: Client Story

Augurian: Client Story

Digital marketing agency Augurian engaged Authentic to develop a targeted marketing strategy for the upcoming year.  https://youtu.be/4uahV_2PlZA “[Our Authentic Fractional CMO] helped us get what we intuitively might have understood or had in the back of our minds onto paper in a more organized way.” Josh Becerra, co-Founder & CEO, Augurian Augurian at a glance Company size: 28 employeesBusiness type: Digital marketing agencyCategory: B2BHeadquarters: Minneapolis, MNKey initiatives: Marketing strategy, marketing roadmap, ideal customer profile, content marketing, messaging & differentiation The challenge Augurian, a digital marketing agency based in Minneapolis, Minnesota, was faced with a common challenge that many other marketing…
Read More
Griffin Concierge Medical: Client Story

Griffin Concierge Medical: Client Story

Griffin Concierge Medical hires Authentic to solidify a strategic marketing foundation and accelerate the practice’s growth. “Our Authentic fractional CMO helped us build a solid marketing foundation and educate us on what we needed long term to grow our company and leadership team further.” Kelly Hood, COO, Griffin Concierge Medical Griffin Concierge Medical at a glance Company size: 20 employeesBusiness type: Membership-based primary care practiceCategory: B2CHeadquarters: Tampa, FLKey initiatives: Marketing fundamentals, brand messaging, customer journey, content strategy, marketing technology, metrics & reporting, marketing resourcing The challenge Griffin Concierge Medical, a membership-based primary care practice, had a lot of good things…
Read More
Objective Investment Banking & Valuation: Client Story

Objective Investment Banking & Valuation: Client Story

Investment banking and valuation firm Objective hires Authentic to infuse its marketing program with strategic rigor and create a thoughtful roadmap. "Having our fractional CMO step in to provide strategic guidance, leadership, and a clear roadmap was transformative for us. Witnessing the leads start to trickle in was our 'aha' moment, proving the strategy's effectiveness. It's incredibly exciting!" Mandy Woods, COO, Objective  (more…)
Read More
Mercury Mosaics: Client Story

Mercury Mosaics: Client Story

Handmade tile company Mercury Mosaics hires Authentic to create strategic rigor in its marketing program and reignite growth. “It’s been an exceptional, integrity-filled engagement from beginning, middle to end. Authentic and our fractional CMO will be lifelong friends of our brand.” Mercedes Austin, Founder & CEO, Mercury Mosaics (more…)
Read More
Loot Rentals: Client Story

Loot Rentals: Client Story

Event furniture rental company hires Authentic to take its marketing to its next level with experienced leadership, strategic direction, and ruthless prioritization. “[Our Authentic Fractional CMO] helped us create a dashboard of metrics, so we could really see how the efforts were helping or hurting us, and how to use that information and data to move to the next level. She really spent a good deal of time helping us establish, ‘What are we trying to do here? Where are we going? How do we monitor that?’ So we know what’s working and what’s not working and how to get…
Read More
Integrated Cash Logistics: Client Story

Integrated Cash Logistics: Client Story

Cash management technology company Integrated Cash Logistics hires Authentic to increase brand awareness and supercharge growth. “Everything we’re doing is working. The content is driving eyeballs; the eyeballs are turning into real prospects that want to know how we can help them. This [engagement] has really poured fuel on the organization in terms of growth and hitting our targets.” Randy Hauserman, VP of Sales, Integrated Cash Logistics Hear more from Randy: Integrated Cash Logistics at a glance Business Type: Cash management technologyCategory: B2BHeadquarters: Wilmington, DelawareKey initiatives: Go-to-market strategy, brand messaging and design, content and digital strategy, metrics & reporting, agency management, martech The challenge…
Read More
RocketRez: Client Story

RocketRez: Client Story

Ticketing software provider RocketRez hires Authentic to sharpen its go-to-market focus and strengthen the marketing team’s confidence and strategic impact. “Our fractional CMO came in and immediately started to look at areas of focus for maturity. We started to focus on how we put our best foot forward with marketing and really understand what the outputs were for the investments we were putting in.” John Pendergrast, CEO, RocketRez Hear more from John: RocketRez at a glance Company size: 70 employeesBusiness type: Ticketing and operations softwareCategory: B2BHeadquarters: Steinbach, Manitoba, CanadaKey initiatives: Marketing fundamentals, go-to-market strategy, brand messaging, employee development, account-based marketing…
Read More
Nic Map Vision: Client Story 

Nic Map Vision: Client Story 

Data and analytics provider NIC MAP Vision hires Authentic to help it plan for strategic growth, round out its marketing team, and develop its in-house leader into executive-level talent. “We've gone from scrambling and being very reactive to taking a much more proactive approach to everything we do. That's trickled down to more demos and more meetings.” Kyle Gardner, COO, Nic Map Vision Nic Map Vision at a glance Company size: 75 employeesBusiness type: Data and analytics provider in the senior housing industryCategory: B2BHeadquarters: Raleigh, NCKey initiatives: Strategic advising, marketing resourcing, employee development, marketing fundamentals, metrics https://www.youtube.com/watch?v=1URzoS4EI-M&t=46s The Challenge NIC…
Read More
Empyrean: Client Story 

Empyrean: Client Story 

HR technology and benefits administrator Empyrean hires Authentic to develop a channel strategy and amplify its marketing impact. “He [Authentic Fractional CMO™] was absolutely a key ingredient for us to set up a successful channel marketing effort. The team used to call him our marketing yoda.” James B. Stanton, VP of Go to Market, Empyrean Empyrean at a glance Company size: 900 employeesBusiness type: HR TechnologyCategory: B2B. B2B2CHeadquarters: Houston, TXKey initiatives: Strategic advising, channel marketing, co-marketing, communication strategy, marketing technology https://youtu.be/tiUUQ3t3boo The Challenge Empyrean, an HR technology company that helps some of the largest brands build better cultures through benefits,…
Read More
The Berg Group: Client Story

The Berg Group: Client Story

Specialty contractor The Berg Group hired Authentic to solidify its marketing foundation and refocus its brand. "Our fractional CMO came in and laid a foundation of priorities that we needed to tackle before we could build on the components of marketing. Just like in construction, if you don’t start with a great foundation, anything you do above and beyond that is going to be weak." The Berg Group at a glance Company size: 70 employees + 400-600 field craftspeopleBusiness type: National specialty contractorCategory: B2BHeadquarters: Chaska, MinnesotaKey initiatives: Marketing fundamentals, brand messaging and design, digital strategy, metrics, employee development The Challenge…
Read More