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Flex Advisory

Sometimes, you just need a great marketing mind for a few hours, a few weeks, or to augment your team for a specific strategic initiative. 

The beautiful thing about our fractional model is that many of our CMOs have bandwidth to take on additional advisory roles, strategic projects, or even interim roles between fractional engagements. 

And because our CMOs are actively engaged in our mindshare community, our clients benefit not only from that individual’s knowledge and experience, but also the combined diverse experiences of our entire team. 

When you work with an Authentic Brand CMO / advisor, you’ll be tapping into the power of our collaborative mindshare community to help your business solve problems, identify opportunities, and move faster toward your goals.

Related Resources

Marketing Budget Allocation

Marketing budget allocation: Why there’s no silver bullet

At Authentic Brand, we work primarily with small to midsize growing businesses that have started to invest in marketing activities but aren’t sure whether those activities are the best ones to support business growth. One of the most common questions we get from clients is, “How much should I spend on marketing?” It seems like a simple question, but unfortunately, the answer isn’t. The not-so-satisfying answer we often give to questions about marketing budget allocation is, “It depends.”

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Is your business committing random acts of marketing? [Part 3]

If you haven’t read parts one and two of our random acts of marketing series, we encourage you to start there! Random acts of marketing are common, particularly for sales-driven organizations facing stalled growth. Executives at these businesses might know they need marketing, but they’re unsure how best to structure or measure its effectiveness. Not knowing how best to proceed, they often test out one tactic, channel, or message after another, hoping at least one of them works.

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Is your business committing random acts of marketing? [Part 1]

It’s a story we hear all of the time: A business grew rapidly in its first years by focusing on sales and pursuing whichever opportunities came its way. Eventually, growth leveled off. The company needed to do something to jumpstart its sales and fuel its next-level growth. Executives recognized it was time to invest in marketing.

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Let’s get strategic — Leveraging social media to advance your business

It’s hard to believe that YouTube, Facebook, Twitter, and Instagram were all launched within the last 15 years. As consumers, we’ve quickly become accustomed to social media being the first place we turn to engage with the brands we love. Given how embedded social media is within consumers’ day-to-today lives, these channels have also become one of the best ways for brands to reach their audiences.

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Build Brant Trust

How to build brand trust using social media in an era of distrust

It’s no secret that how much a person trusts a brand impacts whether they’ll purchase from it. Sixty-seven percent of respondents to the 2019 Edelman Trust Barometer said they’d buy a product from a company with a good reputation, but also said, “unless I come to trust the company behind the product, I will soon stop buying it.”

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perfect

How to strike a balance between innovation and perfection in marketing

There’s a delicate balance between progress and perfection in marketing. When businesses strive for perfection, decision-by-consensus slows or stalls efforts. Innovative products, campaigns, and services never make it to market or a competitor launches their offering first, diluting your offering and investments. On the flip side, there’s a risk of moving too quickly and promising something that the business can’t deliver on or launching something that doesn’t meet customers’ needs.

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Focus, fear, and flexibility — why they matter to business growth

We’re halfway through 2020, one of the most multi-faceted years in our lifetimes. As businesses look to the second half of the year, they’re scrambling to adapt their go-to-market approach to navigate the disruptive economic environment. They’re asking tough questions about their relevance in this new market and whether their product or service needs to change. They’re looking for new opportunities to grow.

The lesson that businesses will learn this year is one that has always been true. Focus is critical for sustained growth.

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Activating your service plan to genuinely support stakeholders [SERVE•ival Part 3]

The rapidly-evolving nature of a crisis requires marketing and communication teams to stay nimble by listening carefully to their key stakeholders, adapting quickly, and leaning more purposefully into the turns. Crises are a time when showing up in the service of your customers, employees, and communities matters. Businesses must consider how they can best serve their stakeholders during these times.

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