Sometimes, you just need a great marketing mind for a few hours, a few weeks, or to augment your team for a specific strategic initiative.
And because our CMOs are actively engaged in our mindshare community, our clients benefit not only from that individual’s knowledge and experience, but also the combined diverse experiences of our entire team.
When you work with an Authentic Brand CMO / advisor, you’ll be tapping into the power of our collaborative mindshare community to help your business solve problems, identify opportunities, and move faster toward your goals.
Demand generation. These two words often cause anxiety for B2B marketers because they frequently come attached to unrealistic expectations. Business leaders tend to think that creating demand is solved by executing a few digital marketing tactics or implementing a marketing automation tool. In reality, demand generation is much more complex.
Clients have learned that they get more than a solo independent consultant when they hire an Authentic Brand Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.
There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. A virtual panel interview with Authentic Brand Fractional CMOs.
Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.
Marketing plays such a key role in business success, it’s imperative to have the right marketing leadership in place to fuel growth.
If you’re familiar with Authentic Brand, you know we’re big fans of EOS®, the Entrepreneurial Operating System and its EOS marketing strategy framework. EOS is effective at creating vision, traction and alignment in growth-oriented companies. Learn how you can go from an EOS marketing strategy to strategic marketing action.
Let’s go out on a limb and assume that your company has a leadership team meeting every week or so. Perhaps you lead it, perhaps