Proven Process

One proven process, through which we bring unlimited creativity to meet your unique goals and needs.

About Authentic

Successful marketing starts with strong process.

Our client engagements are designed to deliver value throughout – and well beyond – our services. We don’t simply lead marketing for a period of time. We build high-performing marketing teams and programs to achieve predictable outcomes and create transferable value.

We do this through our Proven Process, which includes four essential phases to help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to achieve healthy growth.

Central to our Proven Process is our proprietary methodology: Authentic Growth.

Authentic Growth is not a “one size fits all” or cookie-cutter approach to marketing. It’s not a short-term engagement to create a “marketing strategy”. Authentic Growth is a complete marketing operating system that will transform the way your business understands marketing: helping you execute against near-term goals, while building critical foundations and systems for long-term brand value creation and successful scale.

Authentic Proven Process

Our Proven Process includes four essential phases:

Each new client engagement begins with a deep discovery through 1:1 interviews, diagnostic baseline scoring, a strengths and gaps analysis, and the development of an Initial Action Plan (next 90 days). Each quarter throughout the engagement, your Authentic Fractional CMO™ will revisit your diagnostic scores to demonstrate how your organization is progressing in building marketing foundation, health, and maturity.

Your Authentic Fractional CMO is “at the helm” as a member of your executive leadership team, and with full accountability for your marketing team and programs. While your fractional CMO leads day-to-day marketing strategy and execution, they are also actively implementing and coaching your team on Authentic Growth™ Methodology. Over time, through and beyond a fractional CMO engagement, Authentic Growth builds marketing alignment, accountability, and aptitude – so your growing business can keep scaling up.

Throughout our engagement, your Authentic Fractional CMO will advise on your marketing resourcing strategy, helping you to confidently determine which roles should be hired in-house, and which should be augmented by contractors and agency partners. At some point, your growing marketing team will be ready for a full-time marketing leader. For most small and mid-sized businesses, this will be a Director or VP-level hire, as most businesses will not require a full time CMO (Chief Marketing Officer) until they are $100M in annual revenue. During this phase, your Authentic Fractional CMO will define your ideal full-time leadership role, screen candidates, and support your new hire through onboarding.

Throughout our engagement, your Authentic Fractional CMO will advise on your marketing resourcing strategy, helping you to confidently determine which roles should be hired in-house, and which should be augmented by contractors and agency partners. At some point, your growing marketing team will be ready for a full-time marketing leader. For most small and mid-sized businesses, this will be a Director or VP-level hire, as most businesses will not require a full time CMO (Chief Marketing Officer) until they are $100M in annual revenue. During this phase, your Authentic Fractional CMO will define your ideal full-time leadership role, screen candidates, and support your new hire through onboarding. 

Ready to Overcome Random Acts of Marketing®?

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Authentic Headquarters
4600 W. 77th St. Suite #385
Minneapolis, MN 55435

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