Process

Marketing Traction™ is a methodology developed by Authentic Brand to help small, growth-focused businesses build strategic marketing programs and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus – ultimately eliminating “Random Acts of Marketing” to help high potential businesses achieve next-level results. Read more about Marketing Traction in this detailed blog.

Marketing Traction Methodology

Authentic Brand Process: Marketing Traction

While we serve businesses of all types and sizes, we are uniquely well-equipped to work with companies who use EOS®, the Entrepreneurial Operating System®, to manage their business. Learn more about how we’re unique and how we align into the EOS® methodology (based on the book Traction).