Authentic Brand is a team of Fractional CMOs who help growing businesses overcome “random acts of marketing” and build strong, sales-aligned marketing teams and programs.
Our unique approach combines Marketers + Methodology + Mindshare to deliver revenue results.
We work primarily with organizations who recognize the need to make marketing a strategic, sustained, and sales-aligned part of their growth strategy, and who understand that building a foundation for long-term success requires time, commitment, and experienced leadership.
What makes us unique
Our premier community of talent is made up of industry-leading marketing executives who know and love small and mid-sized businesses and are passionate about helping them grow. All of our CMOs are strategic leaders who enjoy rolling their sleeves up to move ideas to action; leading teams, maximizing resources, and building programs to accelerate revenue results.
Authentic Brand’s Marketing Traction™ Methodology provides our clients with a simple, actionable, and proven framework for marketing planning and execution. Marketing Traction™ tools, workshops, and meetings foster alignment and accountability; eliminating “random acts of marketing” and building strong, high performing revenue teams.
Our CMOs meet regularly to share experiences, solve problems, and support each other in the development of client strategies and programs. Our collaborative community brings a wealth of diverse experiences and perspectives to every client engagement. When a client works with an Authentic Brand CMO, they gain access to the mindshare of our entire talent community.
What we value
- We are real and approachable people.
- We build trust through authentic relationships.
- We speak the truth (with love – because we truly care).
- We are confident leaders who trust ourselves and each other.
- We value and respect others’ perspectives and experiences.
- We are active learners, mentors and teachers.
- We listen well.
- We seek and welcome all feedback.
- We don’t always get it right, but we always work to make it right.
- We care deeply about our clients and our colleagues.
- We love to help great businesses grow.
- We are self-disciplined leaders who do all things with excellence.
- We share our knowledge, connections and resources liberally.
- We are here to help, no strings attached.
- We prioritize our time to give back to our communities.