We meet our clients at the point where they recognize that they need strong marketing capabilities to reach next-level goals, but they’re not quite ready to hire a full-time VP of Marketing or CMO.
Authentic Brand coaches and fractional CMOs partner with client executives, internal team members, and external partners to build a healthy marketing organization: driving revenue results that pave the way for an eventual full-time marketing leader.
What is Marketing Traction?
Marketing Traction is a proven formula for marketing success that combines strategy, leadership, and execution. With these three critical components working together, we help our clients build integrated, measurable, and sustainable marketing plans, programs and teams.
Companies operating with Authentic Brand’s Marketing Traction formula can expect to experience:
- Competitive differentiation through a clear and consistent brand message.
- Revenue impact, driven by sales-aligned marketing programs.
- Experienced leadership through the support of an Authentic Brand coach or fractional CMO.
- Development of internal marketing muscle to help lead teams, manage programs and drive results.
We are uniquely equipped to support companies who are powered by EOS® – The Entrepreneurial Operating System®.
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