We Are Authentic.
We are a national fractional CMO firm, transforming how modern growth businesses build authentic, healthy, scalable, and valuable enterprises.
About Us
Authentic was an early pioneer in the fractional CMO industry, and we continue to set the standard for flexible, strategic marketing leadership and business transformation excellence.
Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and build marketing functions that drive sustainable growth and transferrable value.
We are Authentic®.
Tested. Trusted. True Executives.
- Founded in 2017
- 100% woman-owned
- Award-winning culture
- Recognized for community impact
- Among fastest-growing U.S. businesses
- Early pioneers in the Fractional CMO market
Our Origin Story
Founded in 2017 by Jennifer Zick, Authentic emerged from a vision to help businesses overcome the pervasive challenge of random acts of marketing through strategic transformation and proven methodologies.
Jennifer’s journey to creating Authentic began unexpectedly…
Our Approach
We help growing businesses build sustainable marketing success and authentic business value through our three-pillar approach:
Marketers + Methodology + Mindshare
Our Team
We’re grateful to be founded and surrounded by Authentic people who care deeply about each other, our clients, our partners, and our community.
Our Core Values
Our core values define us and guide every decision and relationship.
Authenticity
Wisdom
Humillity
Passion
Generosity
Community Impact
Our “Two Or More” Community Service Initiative brings together our employees, clients, partners, and friends to support local charities and social causes quarterly.
Recognition
Authentic has been honored with several recognitions, including:
Inc. 5000 fastest-growing private companies
Multi-Year “Best Places To Work”
Multi-Year “Fast 50” top Minnesota growth businesses
“Meaningful Capitalism” finalist
Among “Minnesota’s Largest Women-Owned Businesses”
We Run On EOS
Authentic proudly runs on the Entrepreneurial Operating System® (EOS)*, a complete set of simple tools that helps entrepreneurial organizations clarify, simplify, and achieve their vision.
We’re also proud hosts of the LIFT Integrator Community™, a peer group for entrepreneurial leaders who hold the “second in command” role in EOS companies. What began as a regional event has grown into a community of over 1,500 Integrators from across the United States and around the world.
*Authentic® and our LIFT Integrator Community™ are not affiliated with EOS Worldwide. We run our business on EOS, and are big fans of building community with like-minded leaders. ❤️
Explore Authentic Careers
At Authentic, we believe in creating a workplace where you can truly “love your life and love your work.” Whether you join our dynamic Operating Team that keeps our business running smoothly or our Consulting Team that partners directly with clients to drive business transformation, you’ll be part of our award-winning culture that values authenticity, growth, and work-life harmony.