Welcome to Authentic Brand | Marketing Traction for Growing Businesses

Our Clients = Our Inspiration

We love helping our clients reach next-level growth through Marketing Traction™

Services

Fractional CMOs

A strategy and plan can only go so far without someone to lead the day-to-day executio
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Strategy & Coaching

Every growing business needs a marketing plan that is focused, actionable, flexible an...
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Brand & Messaging

Position your business for growth with branding and messaging that resonates with your...
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For Companies Who Run on EOS®

While we work with companies of all types, Authentic Brand is uniquely equipped to par...
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Relationships + Results

See what our clients have to say about partnering with Authentic Brand

A fractional CMO gave us the ability to bring on an experienced marketing leader while maintaining flexibility with how we were scaling our efforts. Bringing on a fractional CMO through Authentic Brand has been an excellent decision for our company.

Eva Mach – President & CEO, Pro-Tec Design

A fractional CMO has been an ideal way to remove the marketing piece from senior management with limited time and marketing knowledge. As a community bank we pay close attention to efficiency ratios and the bottom line. A fractional CMO is one way we can maximize our marketing budget.

Sarah Kolek – CEO, Boundary Waters Bank

Until recently, marketing had not been a core function in our business. Authentic Brand's fractional CMO offering was an ideal solution to help us bridge our resource gaps and build toward a strong, modern marketing organization.

Rob Duff – COO, Coherent Solutions

Authentic Brand provided valuable fractional marketing leadership for MedHub during a season of transition and growth. From day one, the experienced marketer built strong trust with our internal stakeholders and demonstrated deep understanding of our SaaS business model.

David Gagne – General Manager, MedHub

As a new leader joining 7Summits to build a marketing competency, Authentic Brand's sophisticated knowledge of EOS and partnership-oriented coaching approach absolutely accelerated my time to productivity and the function’s delivery of measurable results.

Bethany Perkins – Vice President of Marketing, 7Summits

Every great consultant needs a great consultant, and Authentic Brand is the ideal partner for our business. Authentic Brand helps Beehive elevate and differentiate our marketing strategy, messaging and action plan in a fast-paced environment.

Lisa Hannum – President & CEO, Beehive Strategic Communication

Authentic Brand's deep understanding of technology and business was evident in their ability to translate a complex, disruptive innovation story into market-ready content and sales assets.

Jeremy Drane – Chief Commercial Officer, Libra

Ready to Grow?

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[ Heart + Smart ] Blog

We packed 2,154 bags of food for local children and families

December 5, 2019

Our Two Or More community of volunteers joined forces today to fight food insecurity and hunger in our community, by packing bags of groceries at The Sheridan Story. (more…)...

Authentic Brand nominated for 2020 BOLD Awards

December 2, 2019

Authentic Brand is delighted to be nominated for a 2020 BOLD Award as an “Early Stage” innovative business!

$The value of a fractional CMO: Quick impact and low risk$

The value of a fractional CMO: Quick impact and low risk

November 25, 2019

There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.

The many dimensions of marketing

November 19, 2019

Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. A virtual panel interview with Authentic Brand Fractional CMOs.

Coffee & Closers – Marketing Traction featuring Jennifer Zick

November 13, 2019

On November 5th, Jennifer Zick joined Mickeli Bedore, founder and host of Coffee & Closers, for an up close and intimate conversation about lessons learned (and still being learned!) ...

On The Rise: Meg Van Sloun Appointed Vice President of Authentic Brand

November 5, 2019

Meg Van Sloun appointed Vice President Client Services of Authentic Brand: Leading Fractional CMO practice and managing client accounts for fast-growing firm.