Services

Brand & Messaging
Position your business for growth with branding and messaging that resonates with your...
Read More
Strategy & Coaching
Every growing business needs a marketing plan that is focused, actionable, flexible an...
Read More
Fractional Marketing Leadership
A strategy and plan can only go so far without someone to lead the day-to-day executio
Read More
For Companies Who Run on EOS® / Traction®
Authentic Brand is uniquely well-equipped to partner with organizations who use EOS® –
Read More

Relationships + Results

[ Heart + Smart ] Blog

Why Create a Narrative for Your Brand?
Why Create a Narrative for Your Brand?
September 25, 2018
In 1962, the car rental company Avis was losing $3.2 million per year, and consistently losing to their main competitor Hertz. Then Avis changed their brand narrative and started embraci...
Rethinking the CMO Role for Growing Businesses
Rethinking the CMO Role for Growing Businesses
July 30, 2018
What’s the difference between a sinking building and a stable building? It comes down to the foundation. How a foundation is laid, and the materials used to do so will have a considerable
We helped prepare 312 bikes for kids!
We helped prepare 312 bikes for kids!
October 18, 2018
Our first ever signature service event during Twin Cities Startup Week was a blast. Our Two Or More community of volunteers gathered at the Free Bikes 4 Kidz warehouse in Brooklyn Park t
Brand Messaging Moments: How Your Brand Narrative Evolves as You Grow. Part 1.
Brand Messaging Moments: How Your Brand Narrative Evolves as You Grow. Part 1.
October 17, 2018
If you didn’t catch my last post, then please take a second and at least skim it. In it, I share what a brand narrative is, how to create one, and the potential ROI for your brand. Th
TCSW18: The Lifecycle of a Brand Panel
TCSW18: The Lifecycle of a Brand Panel
October 9, 2018
We kicked off Twin Cities Startup Week (#TCSW18), early this Monday morning with a room full of entrepreneurs, marketers and four brilliant panelists. Our very own Jennifer Zick moderate...
Authentic Brand & Lake One Present at Manufacturers Alliance
Authentic Brand & Lake One Present at Manufacturers Alliance
September 21, 2018
On September 14th, Authentic Brand - in partnership with our ally partner Lake One Digital - was pleased to lead a presentation and workshop for the Manufacturers Alliance sales and mark...
Lifecycle of a Brand: Building Stories that Start, Scale, Sustain, and Sell Businesses
Lifecycle of a Brand: Building Stories that Start, Scale, Sustain, and Sell Businesses
September 13, 2018
These Minnesota business owners have years of experience building businesses and building brands. They have perspectives from the "been there done that" side and the "still there, doing ...

Ready to Grow?