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[ HEART + SMART ] BLOG

Focus, fear, and flexibility — why they matter to 2020 business growth
June 26, 2020
Focus, fear, and flexibility — why they matter to 2020 business growth
We’re halfway through 2020, one of the most multi-faceted years in our lifetimes. As businesses look to the second half of the year, they’re scrambling to adapt their go-to-market approach to navigate the disruptive economic environment. They’re asking tough questions about their relevance in this new market and whether their product or service needs to change. They’re looking for new opportunities to grow. The lesson that businesses will learn this year is one that has always been true. Focus is critical for sustained growth.
Integrator User Group continues groundswell; introduces Supporting Partner opportunities
June 25, 2020
Integrator User Group continues groundswell; introduces Supporting Partner opportunities
On May 21st, Authentic Brand hosted the first-ever Integrator User Group event for companies powered by the Entrepreneurial Operating System®.
SANCTUARY gathers for a discussion on racial equity and inclusion in marketing
June 12, 2020
SANCTUARY gathers for a discussion on racial equity and inclusion in marketing
On June 11th, the SANCTUARY community of marketing executives gathered for a critical conversation on equity and diversity in marketing. Our community came together, ready to embrace hard, humbling, and candid conversations as a step toward healing.
Agility: an essential ingredient for brand relevance in a changing world
June 8, 2020
Agility: an essential ingredient for brand relevance in a changing world
We are quickly approaching mid-year, and business leaders everywhere are thinking about how they move forward in an undefined new world. Whether a business has been booming, shuttered, or stalled, the second half of 2020 is going to be monumental in separating companies that will thrive from those that will merely survive.
Integrator User Group kicks off virtually with national engagement
May 26, 2020
Integrator User Group kicks off virtually with national engagement
On May 21st, Authentic Brand hosted the first-ever Integrator User Group event for companies powered by the Entrepreneurial Operating System®.
Ruth Glaser joins Authentic Brand as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise
May 18, 2020
Ruth Glaser joins Authentic Brand as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise
Authentic Brand is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. As Co-Founder & Former Co-CEO of Let’s Dish!, Ruth brings consumer marketing depth and entrepreneurial growth chops to Authentic Brand’s SMB clients.
SANCTUARY provides safe space for candid marketing conversations
May 1, 2020
SANCTUARY provides safe space for candid marketing conversations
The second SANCTUARY event was held yesterday, April 30, with nearly 100 marketing leaders attending to connect, encourage, learn, and grow with peers as we navigate forward in the midst of COVID-19. The event series is a collaboration between Authentic Brand, Storycore, and Marketers' Community - designed as a virtual gathering space and safe environment for candid conversations among marketing executives.
Activating your service plan to genuinely support stakeholders [SERVE•ival Part 3]
April 21, 2020
Activating your service plan to genuinely support stakeholders [SERVE•ival Part 3]
The rapidly-evolving nature of a crisis requires marketing and communication teams to stay nimble by listening carefully to their key stakeholders, adapting quickly, and leaning more purposefully into the turns. Crises are a time when showing up in the service of your customers, employees, and communities matters. Businesses must consider how they can best serve their stakeholders during these times.
Kelly Klopotek Joins Authentic Brand as Fractional CMO, Bringing Marketing and Business Development Expertise to Partner-Led Services Firms
April 20, 2020
Kelly Klopotek Joins Authentic Brand as Fractional CMO, Bringing Marketing and Business Development Expertise to Partner-Led Services Firms
Authentic Brand is pleased to welcome Kelly Klopotek as the newest member of its growing Fractional Chief Marketing Officer (CMO) team. For the past 25 years, Klopotek has successfully led both marketing and business development efforts for several prestigious law firms, and has held sales and leadership positions for multiple global companies.
Allocating your resources in the right direction [SERVE•ival Part Two]
April 13, 2020
Allocating your resources in the right direction [SERVE•ival Part Two]
Crises often put businesses in one of two scenarios. They are either suddenly thrust into survival mode or, in some cases, the disruption of the crisis creates a growth opportunity. Regardless of how a crisis impacts a business, marketing and communication teams need to be ready to strategically allocate resources in the right direction, make quick decisions, and communicate clearly and frequently.
Brightside Chats Podcast: Jennifer Zick on branding and marketing through crisis
April 12, 2020
Brightside Chats Podcast: Jennifer Zick on branding and marketing through crisis
How should brands show up in the midst of the COVID-19 crisis? Should every business take the same approach to content and messaging? And what good things could happen for brands through all of this? These are just some of the topics discussed in a recent conversation between Jennifer Zick and Justin Keller.
SANCTUARY launches to unite marketing executives through uncertain times
April 10, 2020
SANCTUARY launches to unite marketing executives through uncertain times
Authentic Brand partnered with Marketers' Community and Storycore to create SANCTUARY: a safe space for candid conversations among marketing executives. We all believe in the power of marketing, but even more in the power of this community to sustain and even inspire when we need it most.