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Fractional CMOs
A strategy and plan can only go so far without someone to lead the day-to-day executio
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Strategy & Coaching
Every growing business needs a marketing plan that is focused, actionable, flexible an...
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Brand & Messaging
Position your business for growth with branding and messaging that resonates with your...
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For Companies Who Run on EOS®
Authentic Brand is uniquely equipped to partner with organizations who use EOS® – The
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[ Heart + Smart ] Blog

SAVE THE DATE: TCSW19 Smart Smarketing Panel
SAVE THE DATE: TCSW19 Smart Smarketing Panel
August 21, 2019
Smart Smarketing: Aligning marketing and sales to build healthy revenue at every stage of growth (A Twin Cities Startup Week Panel) It's coming! Twin Cities Startup Week is right aro...
How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick
How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick
August 19, 2019

“Times won’t always be this rich, so how can we plan ahead for recession?” This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcast, as they discuss ways that business leaders can plan ahead for the next recession. Because it’s not a matter of whether it will hit, but when.

Have a Rising Star On Your Marketing Team?
Have a Rising Star On Your Marketing Team?
August 14, 2019
Defining the “right person for the right seat” in the marketing department can be challenging for any business, but staffing for the marketing leadership role requires additional nuance
Marketing and Sales: Getting to Alignment
Marketing and Sales: Getting to Alignment
August 14, 2019
Building an aligned marketing and sales strategy that can weather the ups-and-downs of a growing business is tough. We know it’s essential, yet alignment continues to be a significant c
Jennifer Zick Makes Guest Appearance on The Schmidt List Podcast
Jennifer Zick Makes Guest Appearance on The Schmidt List Podcast
August 13, 2019

“Times won’t always be this rich, so how can we plan ahead for recession?” This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcast, as they discuss ways that business leaders can plan ahead for the next recession. Because it’s not a matter of whether it will hit, but when.

What is this “Voice of the Customer” thing and why is it so important?
What is this “Voice of the Customer” thing and why is it so important?
July 30, 2019
There are several types of primary marketing research that businesses can use to help them gain valuable business insights.  Many companies are looking for opportunities to become ...