Welcome to Authentic Brand - Fractional CMO Services

Overcome Random Acts of Marketing

Engage fractional marketing leadership that helps you confidently take the next right step to build revenue.

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Fractional CMO: Our Unique Approach

Many growing businesses struggle to understand the role and impact of marketing in their organizations. We provide a flexible solution for building strong teams, strategic programming, and meaningful insights that fuel next-level growth.

MARKETERS

Our Marketers Are Proven and Passionate Revenue Builders Who Love What They Do

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METHODOLOGY

Our Marketing Traction™ Methodology Builds Marketing Rigor and Results

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MINDSHARE

Our Mindshare Harnesses Collective Marketing Wisdom That Creates Greater Impact

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Our Services

Marketing leadership that helps you confidently take the next right step to build revenue

Fractional CMO

Engage an executive leader on a part-time and flexible basis who will lead, manage, and drive accountability.

We need a marketing leader

Coaching

Partner with an executive advisor who will teach a disciplined and strategic marketing approach.

We need a marketing guide

Flex Advisory

Tap into CMO expertise when needed, for as long as needed, without any long-term commitment.

We need on-demand access

Ally Network

Activate your marketing strategy through our trusted, vetted network of agency and freelance providers.

We need expert execution

We love helping our clients reach next-level growth

We have been an Authentic Brand client since last year. We could not be happier. Our Fractional CMO is knowledgeable, efficient, effective and a great addition to our team. We recently extended our agreement and added more hours. He [our CMO] has helped to guide our team and I have seen tremendous growth in our branding, communications, marketing, and sales activity. I recommend Authentic Brand whole-heartedly.

Scott Lidberg

Founder, Unify | Cross Media

I just wanted to take a moment and let you know how much I value working with [our CMO] through Authentic Brand! She has been an amazing coach, mentor, and friend and has immensely helped me in growing my marketing confidence and building an amazing marketing team! We truly value our partnership with Authentic Brand and cannot thank you enough for bringing [CMO] into our organization!

Ashley Gullickson

Director, Marketing & Strategic Partnerships, ClientPay

Authentic Brand has been an instrumental contributor to our business strategy, helping to sharpen the effectiveness of our marketing practices and expose our team to broader levels of thinking. Their work has been a primary success factor in opening and growing a new sales channel by more than 6x over the past 18 months.

Wayne Latterell

CEO, Demand Chain

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[ HEART + SMART ] BLOG

How to build an effective on-demand marketing team

The modern marketing ecosystem has changed the way businesses market themselves. Marketing programs now require an entirely different array and a longer list of skill sets than they did 20 years ago. The agency of record no longer makes sense. Panelists provide advice on how businesses can build effective on-demand marketing teams with freelancers and agency partners.

Is the agency of record irrelevant in today’s marketing landscape?

Twenty years ago, most businesses outsourced their marketing capabilities to an agency of record that provided the entire landscape of marketing services. At that time, there were only a few core marketing services businesses needed their agency to provide. Fast forward to today, and the marketing landscape has changed dramatically. This rapid change begs the question: How could one agency of record possibly provide all of these services?

In-house marketing vs. agency or freelancer: What’s best for you?

There comes a time in every business’s lifecycle when it needs to invest in marketing to continue growing. Some of the most important decisions a company makes during this time are when and who to hire to develop and manage their marketing programs. Businesses have what seems like endless options: in-house resources, external resources, and resources experienced in different functional areas.

When should my business hire a marketer, and who’s the right fit?

One of the most challenging business decisions a growing company faces is when the right time is to hire a marketer and build an internal marketing team. Many scenarios prompt this decision, but it often comes when the business reaches a critical growth point. The company may have been founder-led or sales-driven until this point, but its sales are plateauing, and it realizes to continue growing, it needs to invest in marketing. It no longer makes sense to have the founder or sales leader be responsible for marketing.

How remote collaboration in marketing has changed — and why it’s here to stay

Regardless of how, exactly, remote work shakes out, it’s clear that marketing teams must be able to collaborate remotely with confidence. This requires strategic marketing leaders that are well-equipped and experienced at helping businesses build effective remote teams and work cultures — and leading them from afar.

Interim CMO vs. Fractional CMO: What’s the difference, and what do you really need?

What is the difference between an Interim CMO and a Fractional CMO? Understand these two unique models for contract, outsourced marketing leadership, and discover which approach makes the most sense for your business.