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A strategy and plan can only go so far without someone to lead the day-to-day executio
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Every growing business needs a marketing plan that is focused, actionable, flexible an...
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Authentic Brand is uniquely well-equipped to partner with organizations who use EOS® – The Entre
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[ Heart + Smart ] Blog

Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)
Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)
December 6, 2018
I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I l...
7 Considerations to Keep in Mind Before Making a Technology Investment for Marketing
7 Considerations to Keep in Mind Before Making a Technology Investment for Marketing
November 26, 2018
If you’ve been in the business world for more than three months, you’ve probably had some vendor reach out to you about buying their software which promises to solve all your problems. T
Brand Messaging Moments: The Right Story for Investors, Stakeholders, and Acquirers. Part 3.
Brand Messaging Moments: The Right Story for Investors, Stakeholders, and Acquirers. Part 3.
November 12, 2018
How will major growth affect your brand messaging? When you started your journey, messaging was simple and solution-focused. But, when investors, stakeholders, and acquirers get thrown i...
The Necessary Skills and Qualities of the Modern Fractional CMO
The Necessary Skills and Qualities of the Modern Fractional CMO
November 2, 2018
From flipping burgers to becoming an astronaut, every job takes some degree of skill and ability. But, the more advanced the job is, the more difficult it can be to define the skills and...
Brand Messaging Moments: Staying True to Your Roots Through Next-Level Growth. Part 2.
Brand Messaging Moments: Staying True to Your Roots Through Next-Level Growth. Part 2.
October 31, 2018
In our last post, I covered how your brand message or brand narrative will change during the start-up phases of your growth. These are the moments that will make or break a company’s fut
Making Hay & Stashing Acorns: How growing businesses can maximize a good economy, but prepare for inevitable recession
Making Hay & Stashing Acorns: How growing businesses can maximize a good economy, but prepare for inevitable recession
October 31, 2018
Originally published by Minnesota Business Magazine. Republished here with permission. Those of us who lived through the dot-bomb and 2008 recessions will not soon forget the impact on ou...