Authentic Brand is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. As Co-Founder & Former Co-CEO of Let’s Dish!, Ruth brings consumer marketing depth and entrepreneurial growth chops to Authentic Brand’s SMB clients.

The second SANCTUARY event was held yesterday, April 30, with nearly 100 marketing leaders attending to connect, encourage, learn, and grow with peers as we navigate forward in the midst of COVID-19. The event series is a collaboration between Authentic Brand, Storycore, and Marketers' Community - designed as a virtual gathering space and safe environment for candid conversations among marketing executives.

The rapidly-evolving nature of a crisis requires marketing and communication teams to stay nimble by listening carefully to their key stakeholders, adapting quickly, and leaning more purposefully into the turns. Crises are a time when showing up in the service of your customers, employees, and communities matters. Businesses must consider how they can best serve their stakeholders during these times.

Authentic Brand is pleased to welcome Kelly Klopotek as the newest member of its growing Fractional Chief Marketing Officer (CMO) team. For the past 25 years, Klopotek has successfully led both marketing and business development efforts for several prestigious law firms, and has held sales and leadership positions for multiple global companies.

Crises often put businesses in one of two scenarios. They are either suddenly thrust into survival mode or, in some cases, the disruption of the crisis creates a growth opportunity. Regardless of how a crisis impacts a business, marketing and communication teams need to be ready to strategically allocate resources in the right direction, make quick decisions, and communicate clearly and frequently.

How should brands show up in the midst of the COVID-19 crisis? Should every business take the same approach to content and messaging? And what good things could happen for brands through all of this? These are just some of the topics discussed in a recent conversation between Jennifer Zick and Justin Keller.

Authentic Brand partnered with Marketers' Community and Storycore to create SANCTUARY: a safe space for candid conversations among marketing executives. We all believe in the power of marketing, but even more in the power of this community to sustain and even inspire when we need it most.

When crises hit that disrupt life for businesses and communities, marketing and communication teams must react quickly and strategically to determine the best path forward for the brand. If marketing teams choose the wrong path, they risk coming off as careless, disingenuous, and opportunistic.

Every business, no matter its size, type, or revenue, has limited resources to direct toward marketing. Unlimited marketing budgets don’t exist, and that’s especially the case for the small to midsize businesses we work with at Authentic Brand. When resources are limited, it’s critical that a company invests in creating brand value through its owned marketing assets (e.g., website, blog, content). These assets are essential to building marketing programs that deliver returns.

Jennifer Zick, CEO and Founder of Authentic Brand, joined Twin Cities Wellness Collective podcast host, Alex Morrall, to share her journey to starting Authentic Brand, how to eliminate random acts of marketing, and prioritize our best ideas.

We are living in unprecedented times. For EOS-powered businesses, Integrators are integrating like never before. In the midst of chaos and uncertainty, it’s important to remember that we are all in this together.

We are living through unprecedented times as we face the COVID-19 crisis. Businesses of all types are experiencing significant disruptions that force them to re-think their entire go to market strategy and approach. Our CMOs came together to provide their best advice on what to do right now to guide your business and brand forward.