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[ HEART + SMART ] BLOG

Jennifer Zick presents: Building Your Personal Brand
February 12, 2020
Jennifer Zick presents: Building Your Personal Brand
Jennifer Zick, Authentic Brand Founder & CEO, keynoted the "Executives In Transition" event, hosted by BMO Minneapolis.
Getting real about demand generation: Expectation vs. reality
January 23, 2020
Getting real about demand generation: Expectation vs. reality
Demand generation. These two words often cause anxiety for B2B marketers because they frequently come attached to unrealistic expectations. Business leaders tend to think that creating demand is solved by executing a few digital marketing tactics or implementing a marketing automation tool. In reality, demand generation is much more complex.
Authentic Brand presents at debut Coalition9 sales and marketing cohort gathering
January 8, 2020
Authentic Brand presents at debut Coalition9 sales and marketing cohort gathering
Founded by Aaron Eggert, Coalition9 is developed to promote interactive learning by creating a community of like-minded individuals that is the future of Twin Cities business. Authentic Brand was invited to kick off the debut Cohort9 event with a presentation on Marketing Strategy, delivered by Fractional CMO, Steve Grady.
The mindshare power behind the Authentic Brand peer community
January 7, 2020
The mindshare power behind the Authentic Brand peer community
Clients have learned that they get more than a solo independent consultant when they hire an Authentic Brand Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.
We packed 2,154 bags of food for local children and families
December 5, 2019
We packed 2,154 bags of food for local children and families
Our Two Or More community of volunteers joined forces today to fight food insecurity and hunger...
Authentic Brand nominated for 2020 BOLD Awards
December 2, 2019
Authentic Brand nominated for 2020 BOLD Awards
Authentic Brand is delighted to be nominated for a 2020 BOLD Award as an "Early Stage" innovative business!
The value of a fractional CMO: Quick impact and low risk
November 25, 2019
The value of a fractional CMO: Quick impact and low risk
There's a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
The many dimensions of marketing
November 19, 2019
The many dimensions of marketing
Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. A virtual panel interview with Authentic Brand Fractional CMOs.
Coffee & Closers – Marketing Traction featuring Jennifer Zick
November 13, 2019
Coffee & Closers – Marketing Traction featuring Jennifer Zick
On November 5th, Jennifer Zick joined Mickeli Bedore, founder and host of Coffee & Closers, f...
On The Rise: Meg Van Sloun Appointed Vice President of Authentic Brand
November 5, 2019
On The Rise: Meg Van Sloun Appointed Vice President of Authentic Brand
Meg Van Sloun appointed Vice President Client Services of Authentic Brand: Leading Fractional CMO practice and managing client accounts for fast-growing firm.
What is Marketing Traction?
November 1, 2019
What is Marketing Traction?
Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.
Authentic Brand Open House Celebration
October 25, 2019
Authentic Brand Open House Celebration
It's good to take time to celebrate. And that's just what we did last night with 150 of our clo...