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Engage fractional marketing leadership that helps you confidently take the next right step to build revenue.
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Fractional CMO: Our Unique Approach

Many growing businesses struggle to understand the role and impact of marketing in their organizations. We provide a flexible solution for building strong teams, strategic programming, and meaningful insights that fuel next-level growth.

MARKETERS
MARKETERS
Our Marketers Are Proven and Passionate Revenue Builders Who Love What They Do
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METHODOLOGY
METHODOLOGY
Our Marketing Traction™ Methodology Builds Marketing Rigor and Results
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MINDSHARE
MINDSHARE
Our Mindshare Harnesses Collective Marketing Wisdom That Creates Greater Impact
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We love helping our clients reach next-level growth

We have been an Authentic Brand client since last year. We could not be happier. Our Fractional CMO is knowledgeable, efficient, effective and a great addition to our team. We recently extended our agreement and added more hours. He [our CMO] has helped to guide our team and I have seen tremendous growth in our branding, communications, marketing, and sales activity. I recommend Authentic Brand whole-heartedly.
Scott Lidberg
Scott Lidberg
Founder, Unify | Cross Media
I just wanted to take a moment and let you know how much I value working with [our CMO] through Authentic Brand! She has been an amazing coach, mentor, and friend and has immensely helped me in growing my marketing confidence and building an amazing marketing team! We truly value our partnership with Authentic Brand and cannot thank you enough for bringing [CMO] into our organization!
Ashley Gullickson
Ashley Gullickson
Director, Marketing & Strategic Partnerships, ClientPay
Authentic Brand has been an instrumental contributor to our business strategy, helping to sharpen the effectiveness of our marketing practices and expose our team to broader levels of thinking. Their work has been a primary success factor in opening and growing a new sales channel by more than 6x over the past 18 months.
Wayne Latterell
Wayne Latterell
CEO, Demand Chain
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[ HEART + SMART ] BLOG

In-house marketing vs. agency or freelancer: What’s best for you?
In-house marketing vs. agency or freelancer: What’s best for you?
There comes a time in every business’s lifecycle when it needs to invest in marketing to continue growing. Some of the most important decisions a company makes during this time are when and who to hire to develop and manage their marketing programs. Businesses have what seems like endless options: in-house resources, external resources, and resources experienced in different functional areas.
When should my business hire a marketer, and who’s the right fit?
When should my business hire a marketer, and who’s the right fit?
One of the most challenging business decisions a growing company faces is when the right time is to hire a marketer and build an internal marketing team. Many scenarios prompt this decision, but it often comes when the business reaches a critical growth point. The company may have been founder-led or sales-driven until this point, but its sales are plateauing, and it realizes to continue growing, it needs to invest in marketing. It no longer makes sense to have the founder or sales leader be responsible for marketing.
How remote collaboration in marketing has changed — and why it’s here to stay
How remote collaboration in marketing has changed — and why it’s here to stay
Regardless of how, exactly, remote work shakes out, it’s clear that marketing teams must be able to collaborate remotely with confidence. This requires strategic marketing leaders that are well-equipped and experienced at helping businesses build effective remote teams and work cultures — and leading them from afar.
Interim CMO vs. Fractional CMO: What’s the difference, and what do you really need?
Interim CMO vs. Fractional CMO: What’s the difference, and what do you really need?
What is the difference between an Interim CMO and a Fractional CMO? Understand these two unique models for contract, outsourced marketing leadership, and discover which approach makes the most sense for your business.
Marketing budget allocation: Why there’s no silver bullet
Marketing budget allocation: Why there’s no silver bullet
At Authentic Brand, we work primarily with small to midsize growing businesses that have started to invest in marketing activities but aren’t sure whether those activities are the best ones to support business growth. One of the most common questions we get from clients is, “How much should I spend on marketing?” It seems like a simple question, but unfortunately, the answer isn’t. The not-so-satisfying answer we often give to questions about marketing budget allocation is, “It depends.”
Marketing Technology — Your biggest headache or significant business driver?
Marketing Technology — Your biggest headache or significant business driver?
Choosing, implementing, and using marketing technology is one of the most common and painful marketing headaches. There are thousands of martech solutions on the market, making it challenging to determine which ones your business should invest in (and perhaps more importantly, which it shouldn’t). Get advice from three Authentic Brand Fractional CMOs.