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Fractional CMO: Our Unique Approach

Many growing businesses struggle to understand the role and impact of marketing in their organizations. We provide a flexible solution for building strong teams, strategic programming, and meaningful insights that fuel next-level growth.

MARKETERS
MARKETERS
Our Marketers Are Proven and Passionate Revenue Builders Who Love What They Do
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METHODOLOGY
METHODOLOGY
Our Authentic Growth Methodology™ Builds Marketing Rigor and Results
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MINDSHARE
MINDSHARE
Our Authentic Mindshare™ Harnesses Collective Marketing Wisdom That Creates Greater Impact
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We love helping our clients reach next-level growth

We have been an Authentic Brand client since last year. We could not be happier. Our Fractional CMO is knowledgeable, efficient, effective and a great addition to our team. We recently extended our agreement and added more hours. He [our CMO] has helped to guide our team and I have seen tremendous growth in our branding, communications, marketing, and sales activity. I recommend Authentic Brand whole-heartedly.
Scott Lidberg
Scott Lidberg
Founder, Unify | Cross Media
I just wanted to take a moment and let you know how much I value working with [our CMO] through Authentic Brand! She has been an amazing coach, mentor, and friend and has immensely helped me in growing my marketing confidence and building an amazing marketing team! We truly value our partnership with Authentic Brand and cannot thank you enough for bringing [CMO] into our organization!
Ashley Gullickson
Ashley Gullickson
Director, Marketing & Strategic Partnerships, ClientPay
Authentic Brand has been an instrumental contributor to our business strategy, helping to sharpen the effectiveness of our marketing practices and expose our team to broader levels of thinking. Their work has been a primary success factor in opening and growing a new sales channel by more than 6x over the past 18 months.
Wayne Latterell
Wayne Latterell
CEO, Demand Chain
Trusted Employees: Client Story
Trusted Employees: Client Story
Through partnership with Authentic Brand and their Ally Network providers, Trusted Employees remodeled their sales and marketing teams and programs to pursue higher margin, faster-closing deals, resulting in growing EBIDTA from $1M to $2M, and selling the company one year later for 11x earnings.
Comply Foam: Client Story
Comply Foam: Client Story
Comply Foam was ready to make big moves within the established hearing component business. The manufacturing company had traditionally sold exclusively through B2B channels, but leaders saw opportunity to gain market share through expansion to e-commerce driven, direct-to-consumer sales. Making this transformation would mean evolving from a sales-centric to a marketing-led business.
Summit 360: Client Story
Summit 360: Client Story
With the help of an Authentic Brand fractional CMO, Summit 360 has confidently moved their business forward to build stronger sales alignment, launch new offerings, update their brand, and develop their in-house marketing team.
Ecessa: Client Story
Ecessa: Client Story
Under the guidance of an Authentic Brand fractional CMO, Ecessa developed marketing programs and processes that elevated the internal team, made external partners more effective, and played a role in Ecessa's acquisition by Communications Systems, Inc.
Beehive Strategic Communication: Client Story
Beehive Strategic Communication: Client Story
The leaders of Beehive Strategic Communication came to realize that when everyone owns marketing, no one owns marketing. Beehive needed to get focused with a proactive plan and clear accountability if they were going to be successful at marketing.
Coherent Solutions: Client Story
Coherent Solutions: Client Story
Coherent Solutions needed to create messaging that was differentiated and succinct. They needed determine which organizations to target and who made up the buying committees at those organizations. And, they knew they needed an experienced marketing leader to guide them through this transformation.
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