Our Clients = Our Inspiration
We love helping our clients attain next-level growth through Marketing Traction™
Services
Fractional CMOs
A strategy and plan can only go so far without someone to lead the day-to-day executio
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Strategy & Coaching
Every growing business needs a marketing plan that is focused, actionable, flexible an...
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Brand & Messaging
Position your business for growth with branding and messaging that resonates with your...
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For Companies Who Run on EOS®
Authentic Brand is uniquely equipped to partner with organizations who use EOS® – The En
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Relationships + Results
See what our clients have to say about partnering with Authentic Brand
A fractional CMO gave us the ability to bring on an experienced marketing leader while maintaining flexibility with how we were scaling our efforts. Bringing on a fractional CMO through Authentic Brand has been an excellent decision for our company.
Eva Mach – President & CEO, Pro-Tec Design
A fractional CMO has been an ideal way to remove the marketing piece from senior management with limited time and marketing knowledge. As a community bank we pay close attention to efficiency ratios and the bottom line. A fractional CMO is one way we can maximize our marketing budget.
Sarah Kolek – CEO, Boundary Waters Bank
Until recently, marketing had not been a core function in our business. Authentic Brand's fractional CMO offering was an ideal solution to help us bridge our resource gaps and build toward a strong, modern marketing organization.
Rob Duff – COO, Coherent Solutions
Authentic Brand provided valuable fractional marketing leadership for MedHub during a season of transition and growth. From day one, the experienced marketer built strong trust with our internal stakeholders and demonstrated deep understanding of our SaaS business model.
David Gagne – General Manager, MedHub
As a new leader joining 7Summits to build a marketing competency, Authentic Brand's sophisticated knowledge of EOS and partnership-oriented coaching approach absolutely accelerated my time to productivity and the function’s delivery of measurable results.
Bethany Perkins – Vice President of Marketing, 7Summits
Every great consultant needs a great consultant, and Authentic Brand is the ideal partner for our business. Authentic Brand helps Beehive elevate and differentiate our marketing strategy, messaging and action plan in a fast-paced environment.
Lisa Hannum – President & CEO, Beehive Strategic Communication
Authentic Brand's deep understanding of technology and business was evident in their ability to translate a complex, disruptive innovation story into market-ready content and sales assets.
Jeremy Drane – Chief Commercial Officer, Libra
Ready to Grow?
We'd love to help you reach the next level.
[ Heart + Smart ] Blog
Hiring an effective marketing leader: Why a two-pronged approach makes all the difference
March 12, 2019
My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect with this many leaders you start to gain va... 
ACTION19: Conference Recap – The Resilient Business
March 11, 2019
The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic Brand's first-year conference was a sell-out event, bringing together more than 150 loc 
Attracting Marketing Talent in a Tight Labor Market: Jennifer Zick published in Upsize Magazine
February 8, 2019
Authentic Brand CEO, Jennifer Zick, was published in the January/February 2019 edition of Upsize Minnesota magazine, on a topic that has become central to every client and prospect conve 
Building a Financially Resilient Business
February 1, 2019
Building a successful business that weathers the ups-and-downs of economic cycles takes tremendous resilience. Leveraging boom times to prepare for leaner times is critical. Knowing when t... 
Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast
January 22, 2019
“Times won’t always be this rich, so how can we plan ahead for recession?” This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcast, as they discuss ways that business leaders can plan ahead for the next recession. Because it’s not a matter of whether it will hit, but when.
When is a Fractional CMO Right for Your Business?
January 22, 2019
When starting a business, most founders need to focus their attention on developing their core product or service and acquiring new customers. While sales is absolutely a top priority at...