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Fractional CMOs
A strategy and plan can only go so far without someone to lead the day-to-day executio
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Strategy & Coaching
Every growing business needs a marketing plan that is focused, actionable, flexible an...
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Brand & Messaging
Position your business for growth with branding and messaging that resonates with your...
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For Companies Who Run on EOS®
Authentic Brand is uniquely equipped to partner with organizations who use EOS® – The
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[ Heart + Smart ] Blog

Guide: Building a Strong Marketing Program
Guide: Building a Strong Marketing Program
September 16, 2019
 “Vision without traction is merely hallucination.” ― Gino Wickman, Traction: Get a Grip on Your Business What does it take to go from a hot dog cart to a $459 million dollar
Four Myths of VOC Research
Four Myths of VOC Research
September 13, 2019
We talk to many executives who are interested in incorporating voice-of-customer research into their marketing program. Often their interest coincides with plans to enter a new market o...
Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table
Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table
August 30, 2019
Let’s go out on a limb and assume that your company has a leadership team meeting every week or so. Perhaps you lead it, perhaps you muddle through it, lay low or like to stir things up
TCSW19 Smart Smarketing Panel
TCSW19 Smart Smarketing Panel
August 21, 2019
REGISTER HERE Smart Smarketing: Aligning marketing and sales to build healthy revenue at every stage of growth (A Twin Cities Startup Week Panel) It's coming! Twin Cities Startup ...
How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick
How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick
August 19, 2019
Jennifer Zick, Authentic Brand's Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win - An Entrepreneurial Community.  In this episode, Jennifer sh
Have a Rising Star On Your Marketing Team?
Have a Rising Star On Your Marketing Team?
August 14, 2019
Defining the “right person for the right seat” in the marketing department can be challenging for any business, but staffing for the marketing leadership role requires additional nuance