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Brand & Messaging
Position your business for growth with branding and messaging that resonates with your ideal buy...
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Strategy & Coaching
Every growing business needs a marketing plan that is focused, actionable, flexible and measurab...
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Fractional Marketing Leadership
A strategy and plan can only go so far without someone to lead the day-to-day execution and resu
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For Companies Who Run on EOS® / Traction®
Authentic Brand is uniquely well-equipped to partner with organizations who use EOS® – The Entre
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Relationships + Results

[ Heart + Smart ] Blog

Brand Messaging Moments: The Right Story for Investors, Stakeholders, and Acquirers. Part 3.
Brand Messaging Moments: The Right Story for Investors, Stakeholders, and Acquirers. Part 3.
November 12, 2018
How will major growth affect your brand messaging? When you started your journey, messaging was simple and solution-focused. But, when investors, stakeholders, and acquirers get thrown i...
The Necessary Skills and Qualities of the Modern Fractional CMO
The Necessary Skills and Qualities of the Modern Fractional CMO
November 2, 2018
From flipping burgers to becoming an astronaut, every job takes some degree of skill and ability. But, the more advanced the job is, the more difficult it can be to define the skills and...
Brand Messaging Moments: Staying True to Your Roots Through Next-Level Growth. Part 2.
Brand Messaging Moments: Staying True to Your Roots Through Next-Level Growth. Part 2.
October 31, 2018
In our last post, I covered how your brand message or brand narrative will change during the start-up phases of your growth. These are the moments that will make or break a company’s fut
Making Hay & Stashing Acorns: How growing businesses can maximize a good economy, but prepare for inevitable recession
Making Hay & Stashing Acorns: How growing businesses can maximize a good economy, but prepare for inevitable recession
October 31, 2018
Originally published by Minnesota Business Magazine. Republished here with permission. Those of us who lived through the dot-bomb and 2008 recessions will not soon forget the impact on ou...
Powering Up: Mike Bernard Appointed Vice President of Authentic Brand
Powering Up: Mike Bernard Appointed Vice President of Authentic Brand
October 24, 2018
Mike Bernard Appointed Vice President of Authentic Brand: Joins Executive Team to Build Fractional CMO Offering As momentum builds around fractional model, Bernard adds leverage to lock i...
We helped prepare 312 bikes for kids!
We helped prepare 312 bikes for kids!
October 18, 2018
Our first ever signature service event during Twin Cities Startup Week was a blast. Our Two Or More community of volunteers gathered at the Free Bikes 4 Kidz warehouse in Brooklyn Park t

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