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[ HEART + SMART ] BLOG

Assessing your brand’s opportunity to serve [SERVE•ival – Part One]
April 7, 2020
Assessing your brand’s opportunity to serve [SERVE•ival – Part One]
When crises hit that disrupt life for businesses and communities, marketing and communication teams must react quickly and strategically to determine the best path forward for the brand. If marketing teams choose the wrong path, they risk coming off as careless, disingenuous, and opportunistic.
Own your brand — Why you need to invest more in the marketing channels you control
March 27, 2020
Own your brand — Why you need to invest more in the marketing channels you control
Every business, no matter its size, type, or revenue, has limited resources to direct toward marketing. Unlimited marketing budgets don’t exist, and that’s especially the case for the small to midsize businesses we work with at Authentic Brand. When resources are limited, it’s critical that a company invests in creating brand value through its owned marketing assets (e.g., website, blog, content). These assets are essential to building marketing programs that deliver returns.
Podcast: Jennifer Zick featured on Twin Cities Wellness Collective
March 26, 2020
Podcast: Jennifer Zick featured on Twin Cities Wellness Collective
Jennifer Zick, CEO and Founder of Authentic Brand, joined Twin Cities Wellness Collective podcast host, Alex Morrall, to share her journey to starting Authentic Brand, how to eliminate random acts of marketing, and prioritize our best ideas.
Webinar Recap: Integrating Like Never Before
March 25, 2020
Webinar Recap: Integrating Like Never Before
We are living in unprecedented times. For EOS-powered businesses, Integrators are integrating like never before. In the midst of chaos and uncertainty, it’s important to remember that we are all in this together.
Guiding your brand and stakeholders through times of uncertainty
March 23, 2020
Guiding your brand and stakeholders through times of uncertainty
We are living through unprecedented times as we face the COVID-19 crisis. Businesses of all types are experiencing significant disruptions that force them to re-think their entire go to market strategy and approach. Our CMOs came together to provide their best advice on what to do right now to guide your business and brand forward.
Event Recap: AIM Women’s Leadership Conference
March 10, 2020
Event Recap: AIM Women’s Leadership Conference
AIM Women's Leadership Conference - organized and hosted by ACG Minnesota - was held on March 5, 2020. Jennifer Zick, Authentic Brand CEO, gave a TED-style talk on Building a Personal Brand.
Introducing Twin Cities Integrator User Group
March 4, 2020
Introducing Twin Cities Integrator User Group
If your business is powered by EOS®, and if your name is in the “Integrator” box on the accountability chart, this User Group is for you!
Beyond lead generation — marketing’s role as a strategic revenue partner across the customer lifecycle
February 28, 2020
Beyond lead generation — marketing’s role as a strategic revenue partner across the customer lifecycle
Growing businesses often think new lead generation should be the primary — and sometimes only — objective of marketing. This mindset fails to recognize the strategic role marketing can play to generate revenue across the full customer lifecycle, particularly through nurturing and engaging existing customer accounts, and how important that is for driving growth.
Jennifer Zick presents: Building Your Personal Brand
February 12, 2020
Jennifer Zick presents: Building Your Personal Brand
Jennifer Zick, Authentic Brand Founder & CEO, keynoted the "Executives In Transition" event, hosted by BMO Minneapolis.
Getting real about demand generation: Expectation vs. reality
January 23, 2020
Getting real about demand generation: Expectation vs. reality
Demand generation. These two words often cause anxiety for B2B marketers because they frequently come attached to unrealistic expectations. Business leaders tend to think that creating demand is solved by executing a few digital marketing tactics or implementing a marketing automation tool. In reality, demand generation is much more complex.
Authentic Brand presents at debut Coalition9 sales and marketing cohort gathering
January 8, 2020
Authentic Brand presents at debut Coalition9 sales and marketing cohort gathering
Founded by Aaron Eggert, Coalition9 is developed to promote interactive learning by creating a community of like-minded individuals that is the future of Twin Cities business. Authentic Brand was invited to kick off the debut Cohort9 event with a presentation on Marketing Strategy, delivered by Fractional CMO, Steve Grady.
The mindshare power behind the Authentic Brand peer community
January 7, 2020
The mindshare power behind the Authentic Brand peer community
Clients have learned that they get more than a solo independent consultant when they hire an Authentic Brand Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.