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Fractional CMOs
A strategy and plan can only go so far without someone to lead the day-to-day executio
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Strategy & Coaching
Every growing business needs a marketing plan that is focused, actionable, flexible an...
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Brand & Messaging
Position your business for growth with branding and messaging that resonates with your...
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For Companies Who Run on EOS®
Authentic Brand is uniquely equipped to partner with organizations who use EOS® – The
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[ Heart + Smart ] Blog

Jennifer Zick Presents at Manufacturers Alliance Presidents’ Peer Group
Jennifer Zick Presents at Manufacturers Alliance Presidents’ Peer Group
July 2, 2019
On June 26th, Authentic Brand was pleased to lead a presentation and workshop for the Manufacturers Alliance Presidents' peer group. A group of manufacturing leaders attended the session, t...
Hiring a Marketing Leader Part 3: It’s Going to Get Messy (and that’s good!)
Hiring a Marketing Leader Part 3: It’s Going to Get Messy (and that’s good!)
June 26, 2019
In parts one and two of this series, we talked about how difficult — and risky — it is to hire a marketing leader. Turn-over is high and so are the expectations for this role. In the se
Hiring a Marketing Leader Part 2: Start Strong With Realistic Expectations
Hiring a Marketing Leader Part 2: Start Strong With Realistic Expectations
June 26, 2019
In part one of this three-article series, we established that it’s become increasingly difficult — and risky — to hire a marketing leader. Turn-over for CMOs is higher than any other ro
Hiring a Marketing Leader Part 1: Why It’s Hard
Hiring a Marketing Leader Part 1: Why It’s Hard
June 26, 2019
Hiring the right marketing leader has become increasingly difficult. Growing businesses need experienced marketing direction, and they can't afford to get this hire wrong, as the fallou...
We dug deep and picked LOTS of weeds to help sustain our local parks
We dug deep and picked LOTS of weeds to help sustain our local parks
June 17, 2019
When we decided to do the Lyndale Garden outside event again, we only dreamed of the nice weather. The morning did not disappoint. The Two Or More community of volunteers gathered at Lynda...
“We are so busy; we don’t need marketing… right?”
“We are so busy; we don’t need marketing… right?”
June 11, 2019
We're already so busy... This is a surprisingly common sentiment and statement made by business leaders when sales are strong and the project backlog is full to overflowing. With all...