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Fractional CMOs
A strategy and plan can only go so far without someone to lead the day-to-day executio
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Strategy & Coaching
Every growing business needs a marketing plan that is focused, actionable, flexible an...
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Brand & Messaging
Position your business for growth with branding and messaging that resonates with your...
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For Companies Who Run on EOS®
Authentic Brand is uniquely equipped to partner with organizations who use EOS® – The En
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[ Heart + Smart ] Blog

Hiring an effective marketing leader: Why a two-pronged approach makes all the difference
Hiring an effective marketing leader: Why a two-pronged approach makes all the difference
March 12, 2019
My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect with this many leaders you start to gain va...
ACTION19: Conference Recap – The Resilient Business
ACTION19: Conference Recap – The Resilient Business
March 11, 2019
The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic Brand's first-year conference was a sell-out event, bringing together more than 150 loc
Attracting Marketing Talent in a Tight Labor Market: Jennifer Zick published in Upsize Magazine
Attracting Marketing Talent in a Tight Labor Market: Jennifer Zick published in Upsize Magazine
February 8, 2019
Authentic Brand CEO, Jennifer Zick, was published in the January/February 2019 edition of Upsize Minnesota magazine, on a topic that has become central to every client and prospect conve
Building a Financially Resilient Business
Building a Financially Resilient Business
February 1, 2019
Building a successful business that weathers the ups-and-downs of economic cycles takes tremendous resilience. Leveraging boom times to prepare for leaner times is critical. Knowing when t...
Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast
Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast
January 22, 2019

“Times won’t always be this rich, so how can we plan ahead for recession?” This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcast, as they discuss ways that business leaders can plan ahead for the next recession. Because it’s not a matter of whether it will hit, but when.

When is a Fractional CMO Right for Your Business?
When is a Fractional CMO Right for Your Business?
January 22, 2019
When starting a business, most founders need to focus their attention on developing their core product or service and acquiring new customers. While sales is absolutely a top priority at...