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Fractional CMOs
A strategy and plan can only go so far without someone to lead the day-to-day executio
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Every growing business needs a marketing plan that is focused, actionable, flexible an...
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Brand & Messaging
Position your business for growth with branding and messaging that resonates with your...
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For Companies Who Run on EOS®
Authentic Brand is uniquely equipped to partner with organizations who use EOS® – The En
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[ Heart + Smart ] Blog

Building a Financially Resilient Business
Building a Financially Resilient Business
February 1, 2019
Building a successful business that weathers the ups-and-downs of economic cycles takes tremendous resilience. Leveraging boom times to prepare for leaner times is critical. Knowing when t...
Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast
January 22, 2019
“Times won’t always be this rich, so how can we plan ahead for recession?” This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcas
When is a Fractional CMO Right for Your Business?
When is a Fractional CMO Right for Your Business?
January 22, 2019
When starting a business, most founders need to focus their attention on developing their core product or service and acquiring new customers. While sales is absolutely a top priority at...
Jennifer Zick Debut Guest on The Founders Mentality: Testing Resilience
January 2, 2019
What an honor to be invited as the debut guest on Josh Fedie’s new SalesReach podcast / vlog: The Founders Mentality. In Episode 1, Josh and I discuss the struggles that exist in getting yo
Make a “NOT-TO-DO” List for Marketing in 2019
Make a “NOT-TO-DO” List for Marketing in 2019
January 2, 2019
Isn’t the New Year great? It’s time to bust out those resolutions and ring in the start of a new calendar by making a change that brings something positive to your life. Many of us will
Take Your Company From $5 Million to $50 Million (or More) With the Marketing Leadership You Need
Take Your Company From $5 Million to $50 Million (or More) With the Marketing Leadership You Need
January 1, 2019
Business owners and marketers around the world agree on one thing: Marketing tends to be one of the hardest areas to focus and scale when growing your business. Whatever stage your compa...