Demand generation. These two words often cause anxiety for B2B marketers because they frequently come attached to unrealistic expectations. Business leaders tend to think that creating demand is solved by executing a few digital marketing tactics or implementing a marketing automation tool. In reality, demand generation is much more complex.

Founded by Aaron Eggert, Coalition9 is developed to promote interactive learning by creating a community of like-minded individuals that is the future of Twin Cities business. Authentic Brand was invited to kick off the debut Cohort9 event with a presentation on Marketing Strategy, delivered by Fractional CMO, Steve Grady.

Clients have learned that they get more than a solo independent consultant when they hire an Authentic Brand Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.

Our Two Or More community of volunteers joined forces today to fight food insecurity and hunger...

Authentic Brand is delighted to be nominated for a 2020 BOLD Award as an "Early Stage" innovative business!

There's a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.

Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. A virtual panel interview with Authentic Brand Fractional CMOs.

On November 5th, Jennifer Zick joined Mickeli Bedore, founder and host of Coffee & Closers, f...

Meg Van Sloun appointed Vice President Client Services of Authentic Brand: Leading Fractional CMO practice and managing client accounts for fast-growing firm.

Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.

It's good to take time to celebrate. And that's just what we did last night with 150 of our clo...

We reached out to some colleagues who know a lot about marketing and marketing teams to get the...