Founded in 2017 by Jennifer Zick, Authentic was an early pioneer in the space of Fractional CMO services.
An experienced revenue builder, Jennifer had held sales and marketing executive roles for a variety of start-up and global enterprise organizations, where she thrived in building strong brands, teams, and customer relationships.
At one point in her career, Jennifer took a step back from her then VP of Sales and Marketing role to create more bandwidth to raise her three young children. She didn’t know it at the time, but she had inadvertently created a role for herself as a Fractional CMO, leading the marketing of a fast-growing services firm, on a part-time, flexible basis.
Years later, after additional full-time executive marketing roles, it was the unexpected loss of a job that led Jennifer to a crossroads: Would she look for another full-time marketing executive role, or would she nurture the seed of entrepreneurship that was growing in her heart?
After a weekend of reflection at her cabin in northern Minnesota, Jennifer chose the latter, and set her sights on creating a new type of marketing leadership offering based on a two-pronged vision: Help businesses leverage marketing to achieve growth, and help brilliant marketers to love their lives and their work.
Today, Authentic is a thriving community of marketing leaders, helping businesses Overcome Random Acts of Marketing® and reach next-level growth. Our clients represent a wide variety of business types, models, and sectors, across the United States and around the world.