Digital marketing agency Augurian engaged Authentic to develop a targeted marketing strategy for the upcoming year.
“[Our Authentic Fractional CMO] helped us get what we intuitively might have understood or had in the back of our minds onto paper in a more organized way.”
Josh Becerra, co-Founder & CEO, Augurian
Augurian at a glance
Company size: 28 employees
Business type: Digital marketing agency
Category: B2B
Headquarters: Minneapolis, MN
Key initiatives: Marketing strategy, marketing roadmap, ideal customer profile, content marketing, messaging & differentiation
The challenge
Augurian, a digital marketing agency based in Minneapolis, Minnesota, was faced with a common challenge that many other marketing agencies experience: they are skilled at building marketing strategies and plans for their clients, but their own marketing efforts often took a back seat. Having grown primarily through reputation, referrals, and relationships, Augurian hadn’t previously developed a marketing strategy to address their longer-term vision.
Seeking an outside perspective to assist with building this strategy, Augurian leaders interviewed several potential partners, including Authentic. The team ultimately chose Authentic based on their positive experience with our curated CMO match process, and the clearly-aligned expertise of the recommended Authentic Fractional CMO™.
“The person that we ended up working with was somebody who, on that very first call, just kept asking deeper and deeper questions and was able to demonstrate what was truly needed from us and what they already knew. It gave me a ton of confidence.”
Josh Becerra, co-Founder & CEO, Augurian
The solution
During the term of the engagement, Augurian and their Authentic Fractional CMO accomplished:
- Leveraging relevant components of Authentic Growth Methodology™ to align sales and marketing, narrow the company’s focus, and build a plan for accountability and activation.
- Documented the marketing strategy and designed an annual marketing plan.
- Defined the agency’s ideal customer profile (ICP), which helped to narrow and further-focus their go-to-market activities and investments.
- Developed marketing messaging and positioning, along with key differentiation points to test within the market.
“One of the biggest motivators [in choosing Authentic] had to do with core values. It’s important for Augurian to work with someone who matches our core values and from the beginning, [working with Authentic] was a great fit.”
Josh Becerra, co-Founder & CEO, Augurian
The results
While Augurian is still early in the execution of their marketing strategy, initial feedback from their audience and team has been resoundingly positive. With strategic guidance of their Authentic Fractional CMO, Augurian has:
- Built a number of tools and marketing assets to support their new strategy, including landing pages, and various media audit offerings.
- Posted high-quality, catchy video content on their LinkedIn page to stand out among their competitors and appeal directly to their ideal buyers.
- A/B tested their marketing messaging within their marketing campaigns to understand what resonates best with their target audience.
- Developed thoughtful educational content that answers the questions their prospects may have when it comes to engaging a digital marketing agency versus building an in-house team.
- Explored unique channels like LinkedIn Live to reach their target audience and deliver value.
