Retaining Your Right-Fit Fractional CMO
Understanding Our Retainer Structure: Tailored Solutions for Your Marketing Needs At Authentic®, we specialize in providing Fractional Chief Marketing Officers (CMOs) to small and medium-sized businesses (SMBs) with annual revenues ranging from $5 million to $100 million. Our CMOs are seasoned marketing executives who serve as the contract, part-time heads of marketing for our clients across diverse industries and business models. To help you understand how our retainer structure works and how we determine the best fit for your organization, let's delve into the details. Proactive and Structured Retainers Our engagement with clients is based on a monthly flat-rate retainer.…