Myth or Fact: A business can grow without marketing

Myth or Fact: A business can grow without marketing

We recently noticed a LinkedIn post that was shared by a CEO of an ecommerce agency. The CEO shared a published article that named his company as the fastest-growing agency in the state. The article’s premise was that the agency had achieved that growth without any marketing. (more…)
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Think your business can’t afford market research? Think again.

Think your business can’t afford market research? Think again.

Many small and growing businesses bypass market research because they think it’s only for established enterprises that can afford to hire expensive market research firms. But market research doesn’t necessarily require a significant budget. In fact, many research strategies and methods are available flexibly and affordably. (more…)
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What does a fractional CMO do?

What does a fractional CMO do?

Fractional marketing leadership is a relatively new service area. But demand for fractional CMOs is growing as the value of hiring part-time executive marketing leadership becomes clearer. (more…)
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Buyer’s Journey: Engage & connect when and where it matters most

Buyer’s Journey: Engage & connect when and where it matters most

The past few years, and most notably the COVID-19 pandemic, have brought significant change to the buyer’s journey and customer experience. People now expect more from brands: a more seamless bridge between digital and in-person interactions and deeper, more authentic brand-customer relationships. (more…)
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Does your business need fractional CMO services?

Does your business need fractional CMO services?

Entrepreneurial and growth-oriented businesses often come to a critical fork in the road when they recognize they have a gap in strategic marketing leadership. They need to determine who and when to hire to support the next phase of their business. (more…)
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Should you become a fractional CMO?

Should you become a fractional CMO?

The playbook for executive marketing careers has changed. Marketing and communications professionals are the most burnt-out across all corporate job functions. At the same time that marketers face burnout, more pathways are available than ever before to build a meaningful career and life. Working 50- to 70-hour workweeks dedicated to one enterprise is no longer the only way to achieve a high-impact, high-value executive marketing career. Many experienced marketers are rethinking work’s place in their lives and leaving corporate jobs to pursue a flexible, consulting-based career that helps them achieve a better balance. The growing gig economy and the proven…
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Marketing ROI: A Guide to The Big 3 Revenue Metrics

Marketing ROI: A Guide to The Big 3 Revenue Metrics

As a responsible business leader, you want to know the ROI of your marketing. You want to feel confident that your marketing investments lead to meaningful engagement that converts to revenue and healthy growth. Unfortunately, this doesn’t always prove as simple as it sounds. (more…)
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Want to build products your customers love? Start with marketing.

Want to build products your customers love? Start with marketing.

Every product company wants to create products their customers love. But the path to building and launching these products isn’t always straightforward. It’s an effort that requires multiple business disciplines — including marketing — working together collaboratively to understand and meet customer and market needs. (more…)
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