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Building a Marketing Team: What Comes First

Building a Marketing Team: What Comes First

We reached out to some colleagues who know a lot about marketing and marketing teams to get their thoughts on how leaders can lay the foundation for a successful business today - and in the future. (more…)
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TCSW19 Recap: Smart Smarketing Panel

TCSW19 Recap: Smart Smarketing Panel

Authentic Brand was back for our third year as an event host at Twin Cities Startup Week - with an action packed panel of local business leaders talking about our favorite mash-up concept: Smarketing! (more…)
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Marketing Support vs. Marketing Leadership. What does your business need to fuel growth?

Marketing Support vs. Marketing Leadership. What does your business need to fuel growth?

It’s annual planning season! That time of year when businesses revisit their longer-term strategic plans to achieve the vision and goals they’ve set for themselves. The time when revenue targets and objectives are set for the coming year, and plans are developed to support and drive those objectives to successful outcomes. It’s also a time to look inward by examining whether you’ve got the right people in the right seats, and to `level up’ marketing to fuel growth. (more…)
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Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

It’s coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. Authentic Brand is pleased to be back for our third year as an event host – and we’ve got another blockbuster lineup ready to talk Smarketing – aligning marketing and sales for healthy growth! Register here now! (more…)
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EOS Marketing Strategy: Turning Big Ideas into Action

EOS Marketing Strategy: Turning Big Ideas into Action

If you're familiar with Authentic Brand, you know we're big fans of EOS®, the Entrepreneurial Operating System. EOS is effective at creating vision, traction and alignment in growth-oriented companies. We often recommend EOS for our clients, but we are not in any way affiliated with EOS Worldwide. We love working with EOS-powered businesses. Here's why... (more…)
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Guide: Building a Strong Marketing Program

Guide: Building a Strong Marketing Program

 “Vision without traction is merely hallucination.” ― Gino Wickman, Traction: Get a Grip on Your Business What does it take to go from a hot dog cart to a $459 million dollar a year restaurant chain? It takes a clear vision, backed by systematic process, led by experience. (more…)
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Four Myths of VOC Research

Four Myths of VOC Research

We talk to many executives who are interested in incorporating voice-of-customer research into their marketing program. Often their interest coincides with plans to enter a new market or introduce a new product or service. Other businesses simply want to use research to validate their approach with an external perspective. (more…)
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Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table

Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table

Let’s go out on a limb and assume that your company has a leadership team meeting every week or so. Perhaps you lead it, perhaps you muddle through it, lay low or like to stir things up. Who gets invited? Finance, Operations, HR, IT, Sales, Compliance and Legal? What about Marketing? Some of the time or all the time? In all honesty, why are they really there? As company leaders, to elevate the marketing function, this is a question you should clarify so your Marketing leader is delivering…
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