PowerBlock: Client Story
Fitness equipment company PowerBlock hires Authentic Brand to build marketing confidence and maintain momentum after pandemic growth. “What sets Authentic Brand apart is how well-connected everyone at the company is. The Ally Network and mindshare are invaluable. Being able to have so many connections through one person is outstanding.”Noah Funk, VP, PowerBlock PowerBlock at a glance Company size: 30 employeesBusiness type: Fitness equipment manufacturerCategory: D2C, B2BHeadquarters: Burnsville, MinnesotaKey initiatives: Marketing fundamentals, Amazon marketing, metrics, affiliate & influencer marketing, brand messaging The Challenge PowerBlock, a fitness equipment manufacturer that designs and develops top-tier strength equipment for home and commercial consumers, had…