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Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

Digital, Fractional CMO, Marketing, Strategy & Coaching
I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I learn something new. But I also notice a lot of recurring themes. One of those themes is metrics. Every time a conversation turns to marketing, it almost invariably, without fail, gets to the challenge of measuring marketing success.   (more…)
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Making Hay & Stashing Acorns: How growing businesses can maximize a good economy, but prepare for inevitable recession

Making Hay & Stashing Acorns: How growing businesses can maximize a good economy, but prepare for inevitable recession

Fractional CMO, Marketing
Originally published by Minnesota Business Magazine. Republished here with permission. Those of us who lived through the dot-bomb and 2008 recessions will not soon forget the impact on our businesses, communities and families. Yet, when times are good, it's easy to operate as though growth and prosperity will always be in front of us. Wise business leaders know that - like squirrels hiding away nuts for the winter - it’s always a good idea to plan for leaner times, even while harvesting bumper crops. (more…)
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