Blog

AI & The Future of Marketing: Four experts share their insight on artificial intelligence and its potential impact

AI & The Future of Marketing: Four experts share their insight on artificial intelligence and its potential impact

Digital, Marketing, Virtual Panel
In the marketing world Artificial Intelligence (AI) is a popular "buzz word". If you haven't spent much time researching AI, consider this blog your introduction to a topic you'll be hearing more about in the future. If you are like us, you don't want to be left behind when it comes to new technology and innovation. (more…)
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#EOSCONF18: A First-Timer’s Recap of A Conference For Companies Running on EOS

#EOSCONF18: A First-Timer’s Recap of A Conference For Companies Running on EOS

EOS / Traction, Event
Many of you know that I am a long-time fan and practitioner of EOS® - The Entrepreneurial Operating System - and in fact, have built Authentic Brand as a marketing consultancy that is uniquely equipped to support businesses who are powered by this system. But last week, I had first-time encounter with the broader EOS community at #EOSCONF18, and it was fantastic! (more…)
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Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Brand & Messaging, EOS / Traction, Event, Marketing
I recently had the pleasure of being a guest on Fjorge's podcast series, where I chatted with Tim Barsness about Authentic Brand's origins, our Fractional Marketing Leadership offering, our approach to creating "So What" Messaging, and why Authentic Brand is uniquely well-equipped to partner with organizations who are powered by EOS® / Traction®  to help build strong marketing muscle. Take a listen! (more…)
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Celebrating Authentic Brand’s 1-Year Bizversary!

Celebrating Authentic Brand’s 1-Year Bizversary!

News
Wow. Authentic Brand is one year old. Already? Only? [All the feels.] A year ago today, I sat at my kitchen table, officially filing my business name with the State of Minnesota, and buying my authenticbrand.com domain. The domain was an investment. I literally held my breath when I pressed the "buy now" button. Every day since that thrilling and scary start, I have been telling myself to breathe. (more…)
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Is Your Marketing Muscle Weak? Five indications that you need to pump some serious marketing iron

Is Your Marketing Muscle Weak? Five indications that you need to pump some serious marketing iron

Brand & Messaging, Fractional CMO, Marketing, Strategy & Coaching
It's a common situation for growing businesses: marketing is one of the last roles in the company to be prioritized. And it makes sense, to a certain point. Many businesses reach their first $5M, $10M, or even $50M through a focused sales-led effort, building relationships and expanding accounts and referrals. (more…)
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