Authentic Blog - Marketing Insights for Growing Businesses

Part Time CMO, Full Marketing Accountability

https://www.youtube.com/watch?v=2BftIq1uQtk Video Transcription Your growing business needs experienced marketing leadership but the last thing you need is an outside strategist providing you with more ideas and leaving you and your team to figure out how to execute those and achieve results. I'm Jennifer Zick, Founder and CEO of Authentic®. Our community of fractional CMOs helps growing businesses to Overcome Random Acts of Marketing® and confidently take the next right step to build revenue. We do this as dedicated, retained CMOs and as a member of your executive team while our CMOs work on a part-time flexible basis. They assume full…

4 fractional CMO models: Which is best for you?

A fractional CMO is a contract Chief Marketing Officer (CMO), retained on a part-time basis to provide executive marketing leadership for a growing business. A fractional CMO is a great solution for organizations that need experienced, strategic marketing guidance, but aren’t yet ready to fund a full-time CMO hire. Demand for fractional CMO leadership is growing quickly, and several models of fractional CMO services are emerging: some offering short-term or interim leadership, and others — like Authentic — providing longer-term leadership and integration of every aspect of an organization’s marketing team and program. https://www.youtube.com/watch?v=sfdcUbmiliI The concept of fractional leadership isn’t new.…

Marketing ROI: The Six Stages of Data

https://www.youtube.com/watch?v=RD592A4lzSI Video Transcription There's not a CEO, Founder, Owner, Investor, or CFO that does not want to understand the return on investment for marketing. But getting to marketing ROI is not just a light switch exercise. I can't tell you how many times executives have said to me “Listen, I have an unlimited marketing budget so long as you can tell me for every dollar we put into the marketing plan, how many dollars come out the other side of that engine and how fast.” Wouldn't that be nice to know? What these executives are really asking for is predictive…

How much does a fractional CMO cost?

https://www.youtube.com/watch?v=kv2rVT0pO0Q Video Transcription How much does a fractional CMO cost? It's a question being asked by more growing businesses than ever as organizations explore ways to bring senior level leadership to the helm sooner and more cost effectively. Hi, I'm Jennifer Zick, founder and CEO of Authentic®. We are a community of fractional CMOs that work with growing businesses to help them Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth. There's an obvious value proposition in working with a fractional leader. You get the wisdom of an experienced executive at a fraction of…

Griffin Concierge Medical: Client Story

Griffin Concierge Medical hires Authentic to solidify a strategic marketing foundation and accelerate the practice’s growth. “Our Authentic fractional CMO helped us build a solid marketing foundation and educate us on what we needed long term to grow our company and leadership team further.” Kelly Hood, COO, Griffin Concierge Medical Griffin Concierge Medical at a glance Company size: 20 employeesBusiness type: Membership-based primary care practiceCategory: B2CHeadquarters: Tampa, FLKey initiatives: Marketing fundamentals, brand messaging, customer journey, content strategy, marketing technology, metrics & reporting, marketing resourcing The challenge Griffin Concierge Medical, a membership-based primary care practice, had a lot of good things…

What is a Fractional CMO?

https://www.youtube.com/watch?v=sfdcUbmiliI Video Transcription What is a fractional CMO? And how do you know if that's a great solution for your business? Hi, I'm Jennifer Zick, founder and CEO of Authentic®. We are a community of fractional CMOs (Chief Marketing Officers) who work with growing businesses to help them Overcome Random Acts of Marketing® and confidently take the next right step in pursuing healthy growth for their company. When I first started this business in 2017, the category of fractional CMO was still relatively new. What is a Fractional CMO? So let me start by defining what a fractional CMO is.…

What Makes Authentic Unique?

https://www.youtube.com/watch?v=AD5ldaxam6w Video Transcription In a growing sea of fractional CMOs, it's important to understand the differences as you consider strategic marketing leadership for your business. And while you might know Authentic as a pioneer in the fractional CMO space, you may not be familiar with the three uniques that make us truly different from any other fractional CMO provider or team. So allow me to share those three uniques with you. They are: Marketers + Methodology + Mindshare. And here is what they mean. Together in combination, they provide a lower risk, faster to impact solution for fractional CMO services…

How Private Equity is Embracing AI with Steven Horwitz

Our inaugural episode of the What’s Your Deal? podcast features Steven Horwitz, Founder and Managing Partner of Orchid Black. Steven is a hands-on, performance-driven leader and strategist with over 30 years of executive leadership and venture capital consulting experience across software and technology-enabled service organizations. His experience spans high growth environments and turnaround situations ranging from early stage, venture-backed software startups through Fortune 100 companies. Steven sat down for a conversation with our Chief Development Officer, Mark Coronna, to discuss how private equity firms are embracing AI to foster healthy growth and some key considerations for businesses looking to begin…

Considering a Fractional CMO For Your Business?

https://www.youtube.com/watch?v=Katw0MM-YV4 Video Transcription Are you considering a fractional CMO as a possible solution for your business? If so, I want to share with you some tips to make sure you're really sizing up the right fit with the right firm or the right individual. Hi, I'm Jennifer Zick, founder and CEO of Authentic®. We are a team of fractional CMOs that work with growing businesses, all across the US and beyond, to help them Overcome Random Acts of Marketing® and confidently take the next right step in healthy growth. As we've been building our business over the past several years,…

Objective Investment Banking & Valuation: Client Story

Investment banking and valuation firm Objective hires Authentic to infuse its marketing program with strategic rigor and create a thoughtful roadmap. "Having our fractional CMO step in to provide strategic guidance, leadership, and a clear roadmap was transformative for us. Witnessing the leads start to trickle in was our 'aha' moment, proving the strategy's effectiveness. It's incredibly exciting!" Mandy Woods, COO, Objective (more…)

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