Blog

Four Myths of VOC Research

Four Myths of VOC Research

Brand & Messaging, Marketing
We talk to many executives who are interested in incorporating voice-of-customer research into their marketing program. Often their interest coincides with plans to enter a new market or introduce a new product or service. Other businesses simply want to use research to validate their approach with an external perspective. (more…)
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Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table

Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table

Fractional CMO, Marketing, Team
Let’s go out on a limb and assume that your company has a leadership team meeting every week or so. Perhaps you lead it, perhaps you muddle through it, lay low or like to stir things up. Who gets invited? Finance, Operations, HR, IT, Sales, Compliance and Legal? What about Marketing? Some of the time or all the time? In all honesty, why are they really there? As company leaders, to elevate the marketing function, this is a question you should clarify so your Marketing leader is delivering what the business needs.  (more…)
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TCSW19 Smart Smarketing Panel

TCSW19 Smart Smarketing Panel

Community, Event, Marketing
REGISTER HERE Smart Smarketing: Aligning marketing and sales to build healthy revenue at every stage of growth (A Twin Cities Startup Week Panel) It's coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. (more…)
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How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

Brand & Messaging, Event, Fractional CMO, Marketing, Strategy & Coaching
Jennifer Zick, Authentic Brand's Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win - An Entrepreneurial Community.  In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.  Listen in to learn:  (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you're doing it on your own. Listen to the podcast here, or via the recording embedded below. (more…)
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Have a Rising Star On Your Marketing Team?

Have a Rising Star On Your Marketing Team?

Fractional CMO, Marketing, Strategy & Coaching, Team
Defining the “right person for the right seat” in the marketing department can be challenging for any business, but staffing for the marketing leadership role requires additional nuance when you have a rising star already on the team. Should you elevate your marketing coordinator / manager to the leadership role? Or should you hire someone with “been there, done that” leadership experience? (more…)
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