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CMO Coaching Service

"We need a marketing guide."

Partner with an executive advisor who will teach a disciplined and strategic marketing approach.

Many companies have very capable sales and marketing team members and leaders, but still struggle to achieve consistent results. Lack of alignment and focus are common challenges, especially for growing businesses whose entrepreneurial spirits invite frequent change. 

In this environment, it is easy for the marketing department to become reactive: responding to executive or sales requests for whatever shiny object or flavor-of-the-day idea comes along. Resources become diluted as marketing tries to keep pace – and initiatives often get replaced with new ideas before they can fully prove their impact. The business is committing random acts of marketing.

As a result, CEOs and their executive teams often question the value of marketing. They are spending money, running campaigns, and hiring employees – but they’re not sure what they’re getting as a result of these investments. 

Authentic Brand helps our clients build strong marketing strategies, programs and teams – and understand the impact of those efforts. We do this through our unique approach, which is powered by: Marketers + Methodology + Mindshare.

Our Coaching program provides a proven framework to build stronger focus, alignment, and accountability: positioning marketing to be a strategic partner to sales in driving revenue results.

Our Coaches usually engage on a 12-month retainer, working with revenue leaders and teams to refine their strategic plans, collaborate through weekly cadence meetings, and prioritize key initiatives through a series of quarterly workshops. Authentic Brand Coaches also help client teams engage the right external partners for marketing activation through our vetted Ally Network of providers.

Proven Success

We’ve worked with many clients – across industries and markets – to achieve growth and revenue results. Below is one of our client’s stories. See more stories, and a wide variety of logos and testimonials here.

Related Resources

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There comes a time in every business’s lifecycle when it needs to invest in marketing to continue growing. Some of the most important decisions a company makes during this time are when and who to hire to develop and manage their marketing programs. Businesses have what seems like endless options: in-house resources, external resources, and resources experienced in different functional areas.

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One of the most challenging business decisions a growing company faces is when the right time is to hire a marketer and build an internal marketing team. Many scenarios prompt this decision, but it often comes when the business reaches a critical growth point. The company may have been founder-led or sales-driven until this point, but its sales are plateauing, and it realizes to continue growing, it needs to invest in marketing. It no longer makes sense to have the founder or sales leader be responsible for marketing.

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If you haven’t read parts one and two of our random acts of marketing series, we encourage you to start there! Random acts of marketing are common, particularly for sales-driven organizations facing stalled growth. Executives at these businesses might know they need marketing, but they’re unsure how best to structure or measure its effectiveness. Not knowing how best to proceed, they often test out one tactic, channel, or message after another, hoping at least one of them works.

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Is your business committing random acts of marketing? [Part 1]

It’s a story we hear all of the time: A business grew rapidly in its first years by focusing on sales and pursuing whichever opportunities came its way. Eventually, growth leveled off. The company needed to do something to jumpstart its sales and fuel its next-level growth. Executives recognized it was time to invest in marketing.

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It’s hard to believe that YouTube, Facebook, Twitter, and Instagram were all launched within the last 15 years. As consumers, we’ve quickly become accustomed to social media being the first place we turn to engage with the brands we love. Given how embedded social media is within consumers’ day-to-today lives, these channels have also become one of the best ways for brands to reach their audiences.

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