Every growing business needs a marketing plan that is focused, actionable, flexible and measurable.
When you work with Authentic Brand for strategy and coaching, you’ll equip your internal resources with a clear vision and roadmap, along with with tools that drive accountability and traction for day-to-day marketing execution.
My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect with this many leaders you start to gain valuable insight into what concerns are top of mind for folks who are running successful businesses. As
The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic Brand’s first-year conference was a sell-out event, bringing together more than 150 local leaders for a half-day of content focused on building a resilient business. Topics included recruiting, retention, revenue-growth, and recession-planning. Our afternoon kicked
“Times won’t always be this rich, so how can we plan ahead for recession?” This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcast, as they discuss ways that business leaders can plan ahead for the next recession. Because it’s not a matter of whether it will hit, but when.
Isn’t the New Year great? It’s time to bust out those resolutions and ring in the start of a new calendar by making a change that brings something positive to your life. Many of us will sit down and write out a list of “To-Do’s for the New Year.”
I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I learn something new. But I also notice a lot of recurring themes. One of those themes
What’s the difference between a sinking building and a stable building? It comes down to the foundation. How a foundation is laid, and the materials used to do so will have a considerable impact on the durability of a building. In the same way, your marketing foundation will affect your
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