Every growing business needs a marketing plan that is focused, actionable, flexible and measurable.
When you work with Authentic Brand for strategy and coaching, you’ll equip your internal resources with a clear vision and roadmap, along with with tools that drive accountability and traction for day-to-day marketing execution.
Strategy & Coaching
Marketing planning and retained advisory
* Marketing Traction Roadmap™
* Quarterly marketing priorities
* Processes and metrics
* Resource planning
*Sales and marketing alignment
* Program mix and budget
Related Resources
Make a “NOT-TO-DO” List for Marketing in 2019
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Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)
I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I learn something new. But I also notice a lot of recurring themes. One of those themes
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It’s a common situation for growing businesses: marketing is one of the last roles in the company to be prioritized. And it makes sense, to a certain point. Many businesses reach their first $5M, $10M, or even $50M through a focused sales-led effort, building relationships and expanding accounts and referrals.
From “What” to “So What”: Building a Messaging Foundation for Modern Marketing
By the time I’m meeting with a business leader, it’s because he or she is ready to invest in strategic, proactive marketing. Most often, the business has grown steadily through a sales focus and a bit of marketing “here and there” (with no clarity on what works or drives ROI).
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