Every growing business needs a marketing plan that is focused, actionable, flexible and measurable.
When you work with Authentic Brand for strategy and coaching, you’ll equip your internal resources with a clear vision and roadmap, along with tools that drive accountability and traction for day-to-day marketing execution.
Strategy & Coaching
Marketing planning and retained advisory
* Marketing Traction™ methodology & tools
* Quarterly marketing priorities
* Processes and metrics
* Resource planning
*Sales and marketing alignment
* Program mix and budget
Related Resources
The value of a fractional CMO: Quick impact and low risk
There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
What is Marketing Traction?
Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.
Have a Rising Star On Your Marketing Team?
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Marketing and Sales: Getting to Alignment
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Hiring an effective marketing leader: Why a two-pronged approach makes all the difference
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Make a “NOT-TO-DO” List for Marketing in 2019
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Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)
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Rethinking the CMO Role for Growing Businesses
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Is Your Marketing Muscle Weak? Five indications that you need to pump some serious marketing iron
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