Many companies have very capable sales and marketing team members and leaders, but still struggle to achieve consistent results. Lack of alignment and focus are common challenges, especially for growing businesses whose entrepreneurial spirits invite frequent change.
In this environment, it is easy for the marketing department to become reactive: responding to executive or sales requests for whatever shiny object or flavor-of-the-day idea comes along. Resources become diluted as marketing tries to keep pace – and initiatives often get replaced with new ideas before they can fully prove their impact. The business is committing “random acts of marketing”.
As a result, CEOs and their executive teams often question the value of marketing. They know they are spending money, running programs, and hiring employees – but they’re not sure what they’re getting as a result of this investment.
Authentic Brand helps high-potential businesses build Marketing Traction™ through our proprietary methodology and our community of executive marketing leaders and coaches.
For clients who already have a senior marketing leader on-staff, our Coaching program provides a proven framework to build stronger focus, alignment, and accountability for revenue teams: helping teams overcome “random acts of marketing” and positioning marketing to be a strategic partner to sales in driving revenue results.
Our Coaches usually engage on a 12-month retainer, working with marketing leaders and revenue teams to refine their strategic plans, collaborate through weekly cadence meetings, and prioritize key initiatives through a series of quarterly workshops.
We’ve worked with many clients – across industries and markets – to help build Marketing Traction™ and revenue results. Below is one of our client’s stories. See more stories, and a wide variety of logos and testimonials here.
Demand generation. These two words often cause anxiety for B2B marketers because they frequently come attached to unrealistic expectations. Business leaders tend to think that creating demand is solved by executing a few digital marketing tactics or implementing a marketing automation tool. In reality, demand generation is much more complex.
There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.
My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect
I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans
It’s a common situation for growing businesses: marketing is one of the last roles in the company to be prioritized. And it makes sense, to
By the time I’m meeting with a business leader, it’s because he or she is ready to invest in strategic, proactive marketing. Most often, the