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CMO Coaching Service

"We need a marketing guide."

Partner with an executive advisor who will teach a disciplined and strategic marketing approach.

Many companies have very capable sales and marketing team members and leaders, but still struggle to achieve consistent results. Lack of alignment and focus are common challenges, especially for growing businesses whose entrepreneurial spirits invite frequent change. 

In this environment, it is easy for the marketing department to become reactive: responding to executive or sales requests for whatever shiny object or flavor-of-the-day idea comes along. Resources become diluted as marketing tries to keep pace – and initiatives often get replaced with new ideas before they can fully prove their impact. The business is committing random acts of marketing.

As a result, CEOs and their executive teams often question the value of marketing. They are spending money, running campaigns, and hiring employees – but they’re not sure what they’re getting as a result of these investments. 

Authentic Brand helps our clients build strong marketing strategies, programs and teams – and understand the impact of those efforts. We do this through our unique approach, which is powered by: Marketers + Methodology + Mindshare.

Our Coaching program provides a proven framework to build stronger focus, alignment, and accountability: positioning marketing to be a strategic partner to sales in driving revenue results.

Our Coaches usually engage on a 12-month retainer, working with revenue leaders and teams to refine their strategic plans, collaborate through weekly cadence meetings, and prioritize key initiatives through a series of quarterly workshops. Authentic Brand Coaches also help client teams engage the right external partners for marketing activation through our vetted Ally Network of providers.

Proven Success

We’ve worked with many clients – across industries and markets – to achieve growth and revenue results. Below is one of our client’s stories. See more stories, and a wide variety of logos and testimonials here.

Related Resources

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It’s a story we hear all of the time: A business grew rapidly in its first years by focusing on sales and pursuing whichever opportunities came its way. Eventually, growth leveled off. The company needed to do something to jumpstart its sales and fuel its next-level growth. Executives recognized it was time to invest in marketing.

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It’s hard to believe that YouTube, Facebook, Twitter, and Instagram were all launched within the last 15 years. As consumers, we’ve quickly become accustomed to social media being the first place we turn to engage with the brands we love. Given how embedded social media is within consumers’ day-to-today lives, these channels have also become one of the best ways for brands to reach their audiences.

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How to strike a balance between innovation and perfection in marketing

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