Every growing business needs a marketing plan that is focused, actionable, flexible and measurable.
When you work with Authentic Brand for strategy and coaching, you’ll equip your internal resources with a clear vision and roadmap, along with tools that drive accountability and traction for day-to-day marketing execution.
There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.
My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect
I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans
It’s a common situation for growing businesses: marketing is one of the last roles in the company to be prioritized. And it makes sense, to
By the time I’m meeting with a business leader, it’s because he or she is ready to invest in strategic, proactive marketing. Most often, the