"We need a marketing guide."
Partner with an executive advisor who will teach a disciplined and strategic marketing approach.
Many companies have capable team members and leaders, but still struggle to achieve consistent results. Lack of alignment, capacity, and focus are common challenges, especially for growing businesses whose entrepreneurial spirits invite frequent change.
In this environment, it is easy for the marketing function to become reactive: responding to executive or sales requests for whatever shiny object or flavor-of-the-day idea comes along. Resources become diluted as marketing tries to keep pace – and initiatives often get replaced with new ideas before they can fully prove their impact. The business is committing random acts of marketing.
As a result, CEOs and their executive teams often question the value of marketing. They are spending money, running campaigns, and sometimes hiring employees – but they’re not sure what they’re getting as a result of these investments.
Authentic helps our clients build strong marketing strategies, programs and teams – and understand the impact of those efforts. We do this through our unique approach, which is powered by: Marketers + Methodology + Mindshare.
Our Coaching / Advisory program provides a proven framework to build stronger focus, alignment, and accountability: positioning marketing to be a strategic partner to sales in driving revenue results.
Our Coaches / Advisors are retained 4-8 hours per week, working with revenue leaders and teams to refine their strategic plans, collaborate through weekly cadence meetings, and prioritize key initiatives through a series of quarterly workshops. Authentic Coaches also help client teams engage the right external partners for marketing activation through our vetted Authentic Ally Network™ of providers.
Authentic's Unique Model
Marketers + Methodology + Mindshare
There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
Authentic Growth™ Methodology is Authentic’s proven process that helps small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It’s a habit-forming system that teaches a simple set of tools, frameworks, and meeting cadences that drive alignment, accountability, and activation.
Clients have learned that they get more than a solo independent consultant when they hire an Authentic Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.