Strategy & Coaching

strategy and coaching

Every growing business needs a marketing plan that is focused, actionable, flexible and measurable. 

When you work with Authentic Brand for strategy and coaching, you’ll equip your internal resources with a clear vision and roadmap, along with tools that drive accountability and traction for day-to-day marketing execution.

Strategy & Coaching

Marketing planning and retained advisory

* Marketing Traction methodology & tools
* Quarterly marketing priorities
* Processes and metrics
* Resource planning
*Sales and marketing alignment
* Program mix and budget

Related Resources

The value of a fractional CMO: Quick impact and low risk

There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.

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What is Marketing Traction

What is Marketing Traction?

Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.

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