Accelerating Marketing Results for EOS-Powered Companies with Authentic Growth™ Methodology

Running a business on the Entrepreneurial Operating System (EOS) is a strategic choice aimed at achieving sustainable growth and alignment. EOS provides a solid foundation for vision, traction, and alignment in growth-oriented companies. In this article, we will explore how Authentic Growth™ Methodology can accelerate marketing results for companies operating on EOS. EOS Marketing Strategy: Setting the Stage EOS incorporates valuable tools like the Vision/Traction Organizer™ (V/TO) to help companies define their organizational vision, including their EOS marketing strategy. The V/TO acts as an anchor, outlining the target market, differentiators, proven process, and guarantee. This strategy ensures clarity, direction, and…
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Authentic and friends join together to support the mission of Every Meal

Authentic and friends join together to support the mission of Every Meal

Nearly 40 Authentic employees, clients, partners, vendors, and friends came together to pack meals in support of the non-profit organization, Every Meal.  Every Meal fights child hunger by focusing on filling the food gaps children face when they’re not able to access school meal programs. They do this by providing bags of food that are placed in children’s backpacks to take home on the weekends. Volunteers help pack the bags of food at Every Meal’s warehouse and community partners help distribute the bags at our local schools.    Together, the team packed 4,686 bags of food in two hours which equals…
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Professional services marketing tips from experienced fractional CMOs

Professional services marketing tips from experienced fractional CMOs

Professional services organizations face unique challenges with marketing. When your product is your people or expertise, elevating that expertise in your marketing efforts is critical. Firms have to share their thought leadership in a way that captures prospects’ attention and cultivates trusted relationships — all while keeping pace with developments in the industry and strategically allocating resources for maximum marketing impact.  We invited three Authentic Fractional CMOs™, Dee Heffernan, Sherry Rothenberg, and Tracy Steeno, to share marketing insights and recommendations for professional services organizations facing growth hurdles today. The panelists dive into the biggest growth challenges these firms face today,…
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Closing Time podcast featuring Jennifer Zick

Closing Time podcast featuring Jennifer Zick

Random Acts of Marketing: Move Past it to Make Your B2B Marketing Strategy Work FOR You Our founder and CEO, Jennifer Zick, was recently the featured guest on the Closing Time podcast with host Chip House.  (more…)
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How Authentic Fractional CMOs™ build maturity in growing organizations

How Authentic Fractional CMOs™ build maturity in growing organizations

At Authentic, our clients span various industries and business types, and the challenges they face often depend on factors unique to each company. But what all of our clients do have in common is that they are looking to grow their businesses.  To support our clients in their growth, we developed our Authentic Growth™ Methodology. This methodology is our proprietary system that provides each of our Authentic Fractional CMOs™ with a set of tools and processes that they can strategically apply to the unique challenges of our client engagements — ultimately helping clients achieve marketing alignment, accountability, and aptitude. One such…
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Authentic Recognized on the Minneapolis / St. Paul Business Journal’s Fast 50 List 

Authentic Recognized on the Minneapolis / St. Paul Business Journal’s Fast 50 List 

Company debuts on the list at #16 October 26, 2023/ Minneapolis, MN - Authentic™ was recognized by the Minneapolis / St. Paul Business Journal at #16 out of 50 fastest growing businesses in Minnesota. The Business Journal stated, "Authentic, which provides fractional chief marketing officers and was previously known as Authentic Brand, debuts on the Fast 50 List at No. 16, with a growth rate of 160.75% from 2020 to 2022. The Edina-based company saw revenue of nearly $3.4 million last year." The company was recognized at a reception for all list makers at U.S. Bank Stadium’s Polaris Club and…
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Empyrean: Client Story 

Empyrean: Client Story 

HR technology and benefits administrator Empyrean hires Authentic to develop a channel strategy and amplify its marketing impact. “He [Authentic Fractional CMO™] was absolutely a key ingredient for us to set up a successful channel marketing effort. The team used to call him our marketing yoda.” James B. Stanton, VP of Go to Market, Empyrean Empyrean at a glance Company size: 900 employeesBusiness type: HR TechnologyCategory: B2B. B2B2CHeadquarters: Houston, TXKey initiatives: Strategic advising, channel marketing, co-marketing, communication strategy, marketing technology https://youtu.be/tiUUQ3t3boo The Challenge Empyrean, an HR technology company that helps some of the largest brands build better cultures through benefits,…
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We are Authentic.

We are Authentic.

A special message from Founder and CEO, Jennifer Zick:  https://youtu.be/18RwESP_Noo Authentic Brand was a pioneer in the Fractional CMO category when it launched in 2017. Today, over six years later, we’ve announced a new name that will carry us into our future: Authentic. Why the change?  Aside from the beautiful simplicity of the word itself, the Authentic name anchors our brand to help us better position our current offering - as the premier national provider of Fractional CMO leadership for growing businesses.  Our unique model has always combined Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts…
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The Berg Group: Client Story

The Berg Group: Client Story

Specialty contractor The Berg Group hired Authentic to solidify its marketing foundation and refocus its brand. "Our fractional CMO came in and laid a foundation of priorities that we needed to tackle before we could build on the components of marketing. Just like in construction, if you don’t start with a great foundation, anything you do above and beyond that is going to be weak." The Berg Group at a glance Company size: 70 employees + 400-600 field craftspeopleBusiness type: National specialty contractorCategory: B2BHeadquarters: Chaska, MinnesotaKey initiatives: Marketing fundamentals, brand messaging and design, digital strategy, metrics, employee development The Challenge…
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Pillar Bank: Client Story

Pillar Bank: Client Story

Regional community bank Pillar Bank hires Authentic™ to reinvigorate its brand and re-establish it as a powerful community presence. "For an organization our size to have access to a mindshare of fractional CMOs and vetted external resources is super powerful. I don’t know where else we’d get that kind of horsepower." Shane Bauer, President & CEO, Pillar Bank Pillar Bank at a glance Company size: 44 employeesBusiness type: Regional community bankCategory: D2C, B2BHeadquarters: Baldwin, WIKey initiatives: Brand strategy, messaging & design, new market launch, digital strategy, metrics & reporting, marketing resourcing, employee development, and agency management https://youtu.be/lsD_4iE8SmU The Challenge Pillar…
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