A special message from Founder and CEO, Jennifer Zick:
Authentic Brand was a pioneer in the Fractional CMO category when it launched in 2017. Today, over six years later, we’ve announced a new name that will carry us into our future: Authentic.
Why the change?
Aside from the beautiful simplicity of the word itself, the Authentic name anchors our brand to help us better position our current offering – as the premier national provider of Fractional CMO leadership for growing businesses.
Our unique model has always combined Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing®.
And while our core focus has not changed, the marketing landscape continues to change rapidly and exponentially. Tomorrow’s business leaders can’t operate by yesterday’s playbook.
At Authentic – we have our eyes on the future. The Authentic name opens a wider horizon for continued innovation, expanded offerings, and deeper value creation for our clients, partners, and employees.
We are Authentic. True executives. Honest leadership. Real value.
Founder & CEO, Authentic
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