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Marketing Coaching

Develop a stronger marketing team with guidance from an experienced CMO.

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Overcome Random Acts of Marketing® with clarity, discipline, and confidence.

The Problem

Growing businesses often reach a point where marketing becomes too important to manage without experienced guidance. Whether you have an internal marketing team, rely on agency partners, or are building your marketing function from the ground up, someone needs to bring strategic direction, establish priorities, and ensure every marketing investment contributes to business growth.

Without that discipline, marketing efforts become disconnected. Internal team members lack strategic guidance. Agency partners work in silos. New initiatives compete for attention without clear priorities. The result is random acts of marketing – not because people aren’t capable, but because no one is providing the guidance, coaching, and experience needed to build a disciplined marketing function.

Marketing Coaching isn’t a lighter version of a Fractional CMO. It’s a different role with a different objective.

If your business needs someone to own marketing strategy, lead execution, manage your team, and serve as your executive marketing leader, a Fractional CMO is the right fit.

If your business already has a strong marketing leader – or is building that capability – but needs experienced guidance to strengthen strategic thinking, improve decision-making, and develop a more disciplined marketing function, Marketing Coaching is the better choice.

The Solution

Your Authentic Marketing Coach is an experienced Chief Marketing Officer (CMO) who partners with your business in three important ways.

First, they serve as a strategic advisor to your executive leadership team, helping clarify priorities, evaluate opportunities, and align marketing investments with business goals.

Second, they coach and mentor your internal marketing team, helping marketers develop stronger strategic thinking, improve execution, and gain confidence in their leadership.

Third, they guide your organization through the Authentic Growth® methodology – a proven marketing operating system that establishes planning, accountability, and measurable progress.

Authentic Growth® – a complete marketing operating system

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What’s Included

Diagnostic (4 Weeks):

Stakeholder interviews
SWOT analysis and competitor audit
Brand + digital review
Budget + ROI evaluation
Authentic Growth® Maturity Matrix
90-Day Action Plan and Roadmap
AI Acceleration: Authentic Intelligence™ Applied

Activation (12 Months):

Quarterly planning + execution rhythms
Cross-functional alignment
KPI scorecards + reporting
Team coaching + strategic guidance
Ongoing AI integration – led with Authentic Intelligence™
Operating System-compatible execution structure (EOS®* or similar)
Flexible quarterly renewal following initial Activation

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Diagnostic

One-time fee (4 weeks)

Activation

Initial 12-month commitment, renewable quarterly thereafter

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Who It’s For

CEOs and leaders of $5M–$100M+ businesses
Rising star marketing leaders ready to level up
Founders ready to delegate and scale
EOS®-run or growing companies seeking operational rigor
Teams investing in marketing but lacking structure
Companies seeking a unified revenue team

Your Authentic Marketing Coach brings the executive experience, practical guidance, and proven methodology needed to develop stronger marketers, better leadership alignment, and a more disciplined marketing function.

Optional Add-On:

Dedicated Marketing Leadership
Your Guide can serve as a Fractional CMO — owning strategic direction, team performance, and execution management. Learn more about our Fractional CMO services here.

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The proof is in the progress we make – together.

Our data shows that within the first 6–12 months of deploying Authentic Growth®, clients experience a 30–35% increase in marketing maturity. The most immediate and consistent lift is in leadership confidence — specifically, CEOs gain trust that marketing is finally in experienced, accountable hands.

From a survey of 1,030 Authentic clients over a two-year period. Survey data snapshot as of March, 2025.

*Authentic® and our LIFT Integrator Community™ are not affiliated with EOS Worldwide. We run our business on EOS®, and are big fans of building community with like-minded leaders.

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Testimonials

What Our Clients Say

“For a nonprofit organization, [hiring a Fractional CMO] certainly is an investment. But when I think about all the time and energy that we saved by bringing on Authentic and our fractional CMO, it was hands down worth every penny.”

Kathryn Mikkelsen
Executive Director, North American Thrombosis Forum (NATF)
"We knew that something had to change to drive our own consistent growth. That’s when we turned to Authentic for a Fractional CMO partner, and that’s been game-changing. […] In order to grow and be competitive in environments that are transforming faster than any of us can predict, we have to invest in our own businesses. There’s no choice. Those investments have to be smart, focused, and strategic. And that’s what Authentic helps us do.”

Lisa Hannum
CEO, Beehive Strategic Communications
"We were suddenly facing a lot of competition at the same time. Originally, we had no marketing. Then we moved to “Random Acts of Marketing”, and we finally had to really professionalize that whole area, and that’s when we sought out Authentic. [Since] that initial engagement, we’re headed towards being even more than just marketing focused, we’re headed towards being sales focused.”

Don Ball
Co-Founder, Fueled Collective
"The Authentic team has been really instrumental in helping us organize and focus in on a really specific strategy. We have a tendency to want to do everything all at once, and they helped us pick out the most important things to focus on, drive the right metrics around that, and to tackle things in sequential order and gain a lot of confidence in what we’re doing in our marketing efforts.”

Elli Rader
VP of Client Services, GoKart Labs