TCSW18: The Lifecycle of a Brand Panel

We kicked off Twin Cities Startup Week (#TCSW18), early this Monday morning with a room full of entrepreneurs, marketers and four brilliant panelists. Our very own Jennifer Zick moderated the conversation and helped weave together the experiences these veteran business leaders have in building businesses and building brands.

— Authentic (@auth_brand) October 8, 2018

Kicking off #TCSW18 in style with @jenniferzick and her star-studded #LifecycleofaBrand panel at @fueledcomn, beginning with a conversation about naming your project #TCSW pic.twitter.com/YDUvg2tQy7

— Marty Wetherall ? (@mcw719) October 8, 2018

“Healthy doubt and paranoia ensure you get things done — just don’t let the doubt get the best of you.” @structuralai, @cehouse #TCSW18 pic.twitter.com/STSvVYycoL

— Authentic (@auth_brand) October 8, 2018

The full panel included:

This was just the start to an awesome #TCSW18. We hope to catch you at some other events – including the signature Two or More service event on Thursday at 12:00pm. Check out a few event photos below, or see the entire photo album here.

Brand Awareness, Brand Equity, Core Values, Mission & Vision

Author

Authentic

Authentic® is a fractional CMO and marketing transformation firm, built to help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth.

Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses increase maturity, growth, and transferrable value.

We are Authentic® Tested. Trusted. True Executives.