In Kim’s Words
I spent years in marketing and brand strategy at a Fortune 100 business driving growth through new business models, learning how to launch products at scale and build marketing operations that actually work. Now, I bring that enterprise-level discipline to growing businesses that need to move fast without breaking things.
My expertise is in the complex stuff, launching into new markets, building omnichannel customer experiences, developing new business lines, and taking a brand national when it’s only been regional. I know how to build the systems and processes that let smaller teams punch above their weight.
What drives me is taking everything I learned from building new businesses within larger organizations and making it work for businesses that don’t have endless budgets or massive teams. Leaders count on me because I’ve done this before at scale. Teams trust me because I understand that good strategy means nothing if people can’t execute it.
Kim’s Leadership Experience
Business Models
- Business-to-Business
- Business-to-Consumer
- Partner / Provider-Led
- Regulated Industry
- Retail / Brick-and-Mortar
- SaaS / Subscription
Industries
- Consumer Goods & Services
- Education
- Energy / Environmental / Sustainability
- Health / Medical / Pharmaceutical
- Professional Services / Consulting
- Software / SaaS / High Tech
- Telecommunications
Scenarios
- Family Owned Businesses
- Mergers & Acquisitions
- Privately Held Companies
Strategic Specialties
- Go-to-Market Strategy
- Omnichannel Marketing
- Customer Experience Transformation
- Brand Portfolio Architecture
- Digital Marketing & eCommerce
- Partnership & Channel Marketing
- Employee Engagement & Internal Communications
Stage & Scale Proficiency
- Fortune 100 Corporate Innovation
- Mid-Market Business Unit Growth
- Healthcare Product Launches
- Retail Format & Experience Strategy
- Post-M&A Brand Integration
Cultural Strengths
- Empathetic, Strategic Communicator
- Cross-Functional Influencer
- Builder of Marketing Operations & Talent
- Equally Comfortable in Boardroom and Field
- Champion of Brand-Driven Growth
What Our Clients Say About Kim
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“Working with Authentic has been extremely beneficial. The flexibility that you have to the value that you bring has been exceptional.”
Katie Michels
VP of Sales, Marketing, Client Services, Pet Poison Helpline -
“Authentic provided leadership, operational support and structure as well as a deeper look into the effectiveness of our customer engagement.”
Steve Jensen
Chief Merchandising & Marketing Officer, Theisen’s
Case Studies Featuring Kim’s Work
Case Studies Featuring Kim’s Work
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Regional Retailer Grows Vendor Co-Op Investment by 20%
Read More » -
The Best Is Yet to Come: How An Animal Poison Control Center Built a Strategic Marketing Foundation and Framework
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Featured Media from Kim
Featured Media from Kim
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Harnessing Data Analytics for Healthcare Innovation and Market Expansion
Read More »
Interested in Working With Kim?
Our CMOs’ availability is dynamic and based on current client engagements.
Contact Authentic to inquire about availability and explore a potential match.