In Sherry’s Words
I build marketing programs that work, strategy grounded in business reality, and execution that delivers results.
I’ve tackled complex challenges for Fortune 500s and start-up, mission-driven organizations: launching new business units, solving retention problems, scaling operations, and cutting through market noise. The approach is consistent: assess the situation, build the plan, and execute as a team.
Here’s what I’ve learned: marketing isn’t about clever campaigns. It’s about creating scalable systems that connect every touchpoint in the customer experience and building teams that consistently deliver. I’m passionate about getting the fundamentals right. The structure, processes, and discipline that transform marketing from a cost center into a growth engine.
What drives me is developing people who can execute at the highest level. Great marketing happens when everyone knows their role, trusts their teammates, and commits to winning together. If you’re ready to build a marketing engine that performs, let’s get to work.
Sherry’s Leadership Experience
Business Models
- Business-to-Business
- Business-to-Consumer
- Partner / Provider-Led
- Regulated Industry
- SaaS / Subscription
- Affiliate
- Advertising-based
Industries
- Energy / Environmental / Sustainability
- Entertainment / Hospitality
- Finance / Banking / Insurance
- Non-Profit / Associations / Membership
- Professional Services / Consulting
- Telecommunications
Scenarios
- Companies Running On EOS
- Mergers & Acquisitions
- Private Equity
- Privately Held Companies
- Publicly Owned
Strategic Specialties
- Customer Experience Design
- Operational Marketing Strategy
- Cross-Functional Go-to-Market Planning
- CRM & Marketing Automation
- Retention & Loyalty Strategy
- Measurement & Performance Management
- Web Strategy & Digital Lead Generation
Stage & Scale Proficiency
- Enterprise & Mid-Market Teams
- Digital Transformation Environments
- Startups Scaling Operations
- Growth Stage Companies
- Post-Acquisition Integration
- Marketing Team Structure & Development
Cultural Strengths
- Systems-Oriented and Strategic
- Collaborative Across Functions
- Trusted Advisor to Executive Stakeholders
- Builder & Leader of Strong Internal Teams
- Empathetic Leader Through Change
- Problem-Solver
- Commitment to Excellence
What Our Clients Say About Sherry
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“Working with Authentic has been a true gift for an organization the size of ISC–we have big marketing goals without the budget for a Chief Marketing Officer. [Our CMO] was a trusted partner, mentor to staff, and active member of our leadership team. Our organization now has a robust marketing strategy and the structure to achieve it, even beyond our engagement with Authentic.”
Rebecca Kaduru
President, Institute for Sustainable Communities
Case Studies Featuring Sherry’s Work
Case Studies Featuring Sherry’s Work
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Non Profit Gains Marketplace Traction and Rebuilds Brand Identity to Differentiate Effectively
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Featured Media From Sherry
Featured Media From Sherry
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How mature is your marketing? Answer this question before setting your budget
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Professional services marketing tips from experienced fractional CMOs
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Transforming Financial Services: Innovation, Trust, and Market Growth in the Digital Age
Read More »
Interested in Working With Sherry?
Our CMOs’ availability is dynamic and based on current client engagements.
Contact Authentic to inquire about availability and explore a potential match.