CMO Peer Advisor Katie Mack

I’ve spent my career building brands and scaling businesses at the intersection of culture and commerce. I’m an expert at diagnosing growth constraints, clarifying positioning, and building marketing systems that drive both brand equity and revenue performance.

I’m passionate about helping companies define what makes them distinctive—and then bringing that to life across every customer touchpoint, from product and brand to digital, retail, and experience. The most effective marketing isn’t just seen—it’s felt, and it drives action.

I’m known for quickly aligning teams, modernizing marketing approaches, and translating consumer insight into campaigns and experiences that deliver measurable impact across digital, retail, and omnichannel environments.

What I bring is a balance of vision and execution. I’ve led global teams, scaled iconic consumer brands, and built strategies that connect brand, demand, and customer experience—turning marketing into a true engine for growth and long-term brand equity.