Authentic® Welcomes Fractional CMO, Jon Louis

Minneapolis, Minnesota — August 18, 2026 — As more growth-stage companies struggle to turn strong products and real customer insight into revenue, Authentic®, a national fractional CMO and marketing transformation firm, announced today that it has added experienced fractional Chief Marketing Officer Jon Louis to its growing team of strategic marketing leaders.

The addition comes at a time of significant momentum for Authentic as more founder-led, growth-stage, and private equity-backed companies seek senior-level marketing leadership to close the gap between what they build and what the market sees.

Closing the Gap Between Product and Market

Jon Louis has spent his career helping organizations navigate complex growth challenges across healthcare, technology, professional services, and highly regulated industries — including leading marketing for a $1.5 billion healthcare practice at Deloitte. He treats marketing like an investment portfolio rather than a cost center, with every dollar tied to a clear path to revenue, measurable outcomes, and business value.

“I keep seeing the same gap in growing companies: strong products and real customer insight that never reach the people who make the buying decision,” said Jon Louis. “Authentic closes it by putting an experienced CMO in the room, backed by a roadmap and commitments clients can measure. I’m glad to join a team built to do exactly that.”

“Jon’s ability to connect marketing investment directly to revenue outcomes is precisely what growth-stage and regulated-industry clients are asking for right now,” said Meg Van Sloun, Chief Operating Officer. “He brings enterprise-level rigor and a builder’s mindset that will help our clients turn marketing into a true growth engine.”

A Model Built for This Moment

Since its founding in 2017, Authentic has pioneered the fractional CMO model, providing organizations with senior-level marketing leadership, structured methodology, and a collaborative community of executives — a model increasingly in demand as companies look to scale marketing without the risk or overhead of a full-time executive hire.

Jon’s addition strengthens Authentic’s ability to serve clients navigating venture-backed growth, private equity ownership, and regulated markets where strategic clarity and disciplined execution matter most.

About Authentic®

Authentic® is a national fractional CMO and marketing transformation firm serving growth-stage, founder-led, and private equity-backed companies across the United States. Founded in 2017, the firm pioneered a scalable model for delivering senior-level marketing leadership without the risk, limitations, or overhead burden of a full-time executive hire.

Through its proprietary framework, Authentic helps organizations Overcome Random Acts of Marketing® by aligning strategy, leadership, and execution. Its model combines experienced fractional CMOs, structured marketing methodology, and a collaborative community of executives to build mature marketing functions that drive measurable growth and increase transferable enterprise value.

Authentic serves clients across diverse industries and is recognized for elevating marketing from a tactical function to a strategic growth engine.

Learn more at authenticbrand.com