In Amy’s Words
I’ve spent my career helping organizations navigate change, embrace innovation, and use data to make smarter decisions. Whether I was building digital marketing capabilities at Fortune 100 companies, transforming customer experiences in healthcare, or leading global social media and eCommerce programs, I’ve always been focused on one thing: creating meaningful growth.
I love building things from the ground up—new capabilities, new teams, new customer experiences, and new ways of working. Some leaders see complexity as a barrier. I see it as an opportunity to connect the dots, uncover insights, and create clarity. My approach balances creativity with analytics, helping organizations make confident decisions rooted in both customer understanding and business performance.
What energizes me most is helping organizations modernize without losing sight of their purpose. Whether it’s digital transformation, customer experience strategy, marketing technology adoption, or building a high-performing marketing team, I enjoy helping leaders see what’s possible and then building the roadmap to get there.
If your organization is navigating growth, change, or transformation, I’d love to help you turn complexity into momentum.
Amy’s Leadership Experience
Business Models
- Business-to-Business
- Business-to-Consumer
- Channel Partnerships / Alliance
- Distribution / Network
- Ecommerce
- Partner / Provider-Led
- Regulated Industry
- Retail / Brick-and-Mortar
- SaaS / Subscription
Industries
- Consumer Goods & Services
- Finance / Banking / Insurance
- Health / Medical / Pharmaceutical
- Manufacturing / Distribution
- Non-Profit / Associations / Membership
- Professional Services / Consulting
- Software / SaaS / High Tech
Scenarios
- Mergers & Acquisitions
- Privately Held Companies
- Public Companies
Strategic Specialties
- Digital Transformation & Modernization
- Customer Experience & Journey Design
- Growth Strategy & Demand Generation
- Digital Marketing & Ecommerce
- Marketing Analytics & Performance Measurement
- MarTech Strategy & Adoption
- Brand Modernization & Consumer Engagement
- Social Media & Community Strategy
- Marketing Team Development & Capability Building
- Data-Driven Decision Making
- Change Management & Organizational Alignment
Stage & Scale Proficiency
- Fortune 100 & Global Enterprise Organizations
- Healthcare & Regulated Industries
- Consumer Brand Transformation
- Enterprise Marketing Operations
- Mid-Market Growth Companies
- Digital Capability Buildouts
- Marketing Organization Design
Cultural Strengths
- Strategic and Analytical Problem Solver
- Builder of High-Performing Teams
- Collaborative Cross-Functional Leader
- Calm Navigator of Change and Complexity
- Customer-Centric Growth Advocate
- Innovative, Data-Driven Decision Maker
- Trusted Advisor to Executive Leadership
- Passionate Mentor and Capability Builder
Interested in Working With Amy?
Our CMOs’ availability is dynamic and based on current client engagements.
Contact Authentic to inquire about availability and explore a potential match.