The Importance of Employer Branding: How to Attract and Retain Top Talent

The Importance of Employer Branding: How to Attract and Retain Top Talent

In an era where the quest for top talent has become more challenging than ever, businesses are increasingly recognizing the importance of employer branding as a strategic tool for attracting and retaining the best employees. With insights from a webinar featuring experts in the field, we’ll delve into the core aspects of employer branding and how organizations can leverage it to stand out in a competitive job market. Understanding Employer Branding Crafting Your Competitive Edge: The Power of Employer Branding The post-pandemic world has seen a significant shift in the job market, with industries grappling with recruitment and staffing challenges.…
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Crafting Your Competitive Edge: The Power of Employer Branding

Crafting Your Competitive Edge: The Power of Employer Branding

For many industries, recruiting and staffing remain the biggest barriers to growth following the pandemic. And for companies in highly competitive fields, finding and keeping the attention of qualified candidates is continuing to take more time, creativity and resources.  More than ever, the reputations of the company and its leadership matter during a candidate’s search. According to a recent survey conducted by Randstad, 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public. So, how do you attract candidates to your organization to help fuel…
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The Marketing Budget: Planning for Growth Amid a Shifting Economy

The Marketing Budget: Planning for Growth Amid a Shifting Economy

During the annual planning season, business leaders often want to know how much to allocate to their marketing budget. But there’s no easy answer.  At the same time, marketers are challenged to guarantee ROI for each dollar spent resulting in unrealistic expectations about the time and budget needed to develop a consistent ROI-yielding marketing engine.  These scenarios result in a recurring cycle of trial and error: invest → get frustrated by the unclear ROI → pull the plug (and abandon any progress) → pick a new tactic → start again.  This webinar features a panel of experienced sales and marketing…
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Healthcare marketing tips from experienced fractional CMOs

Healthcare marketing tips from experienced fractional CMOs

Healthcare has always been a challenging industry to market within. Competition is fierce with large investments being made into innovative startups, patient choice is largely based on factors you cannot control, margins are often slim, and regulation presents challenges for how you engage with your patients. Marketers must understand these unique challenges, keep up with developments in the industry, and know how to strategically allocate resources for impact. (more…)
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Digital paid media: Understanding trends, leading with strategy, and measuring impact

Digital paid media: Understanding trends, leading with strategy, and measuring impact

The landscape of paid digital media can be tricky for businesses to understand and navigate. It seems new trends emerge daily (ChatGPT, Google’s Performance Max campaigns, a cookieless world), making it difficult to stay on top of the best channels, tactics, and approaches. Plus, without a solid strategy, companies can quickly burn through money with little return. (more…)
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