Scaling Smart: When Strategy Meets Execution
“[Our CMO] helped us start viewing marketing from the top down – shifting from instinct to metrics, strategy, and sustainable growth. She brought structure without slowing us down, and kept us focused on the bigger picture.”
Cory Gallagher, CAO, Allure Aesthetics
Allure Aesthetics at a Glance
- Company size: ~10-15 employees
- Industry: Health / Medical / Pharmaceutical
- Business model: B2C, Brick-and-Mortar
- Headquarters: King of Prussia, Pennsylvania
- Authentic Growth® Drivers:
- Sharpen Market Focus and Value Proposition
- Expand Brand Awareness and Create Demand
- Make Tactical Marketing Execution More Strategic
The Problem
Allure Aesthetics is a luxury medical spa offering a wide range of bespoke aesthetic treatments, from injectables and facial rejuvenation to medical-grade skincare and weight loss programs. Based in King of Prussia, Pennsylvania, Allure has earned a loyal following by combining medical expertise, artistic precision, and a highly consultative approach to care.
Despite strong organic growth and a loyal client base, Allure was heavily reliant on a single marketing channel—Instagram—for new client acquisition. While that channel performed well, the business lacked a broader marketing strategy and foundational tools to support continued growth. Recognizing an opportunity to scale more strategically, Allure partnered with Authentic to bring in dedicated marketing leadership.
The Solution
Authentic paired Allure with a Fractional CMO who quickly became a strategic thought partner to the business. While Allure’s operations lead, Cory, had a strong marketing instinct and an impressive ability to execute, Authentic brought structure, rigor, and breadth to the marketing function. Together, they:
- Built foundational marketing strategy, including brand messaging, personas, and a go-to-market roadmap.
- Developed a client referral program and onboarded five referral partners.
- Brought in expert partners for SEO, content, and creative execution via Authentic’s Ally Network.
- Launched new services based on voice-of-customer insights.
- Established dashboards to measure and track performance.
- Designed a UGC (user-generated content) program to expand organic reach.
- Recognized and remedied the immediate need for a new CRM system to support more robust marketing metrics.
This highly collaborative engagement allowed Authentic to drive strategy while empowering Allure’s internal team to execute.
The Results
Through this partnership, Allure Aesthetics:
- Expanded its marketing beyond social media to include email, web, SEO, and referral-based growth.
- Increased Instagram followers by thousands in a single month during a UGC pilot campaign.
- Formalized brand messaging that reflects their elevated client experience and consultative approach.
- Launched multiple new service lines, including weight loss and skin care services.
- Finalized brand messaging and positioning through a completed brand book.
The team now operates with greater clarity, intention, and confidence—and is poised to bring on new marketing talent to keep the momentum going.
