Redpath and Company: Client Story

One Accounting Firm’s Journey From Marketing Chaos to Clarity

“[Our Authentic CMO] felt like a member of our team from day one. She brought clarity, confidence, and structure to something that had felt really messy and undefined.”

Ryan Everhart, Managing Partner, Redpath and Company

Redpath at a Glance

• Company size: 250 employees
• Industry: Professional Services / Consulting
• Business Model: Privately held, EOS-run company, business-to-business
• Headquarters: Saint Paul, Minnesota
• Authentic Growth Drivers:
  • Build a Strong Marketing Team
  • Sharpen Market Focus and Value Proposition
  • Make Tactical Marketing Execution More Strategic

The Challenge

Redpath and Company, a CPA firm serving growth-focused businesses, found themselves at a common crossroads: They were growing fast but lacked confidence in their marketing approach, and they weren’t sure if they had the right person in the marketing seat. With no clear roadmap, defined budget, or consistent execution rhythm, leadership struggled to evaluate the impact, or even the direction, of marketing efforts. With the resignation of their marketing director, Redpath had a choice to make: rehire a role that they didn’t fully understand (and risk getting it wrong again) or bring in a strategic partner with expertise in building marketing teams from the ground up.

The Solution

Redpath’s Managing Partner had heard about Authentic® through several trusted connections, instilling confidence in the firm’s decision to engage expert help. Following an initial discovery call and intake process to understand Redpath’s needs, Authentic matched the firm with a CMO with deep expertise in financial services, regulated industry, and team development – and onboarded the CMO within days.

Over the first several weeks, the CMO built a strategic roadmap to align the marketing strategy with the company’s vision and growth plan. With prior marketing activities still ongoing, and several strategic initiatives now planned, the CMO recommended that the firm hire a full-time senior marketing coordinator. This full-time role would report to the CMO and support day-to-day execution, project management, and collaboration with agency partners – including the new agency partner recommended by the CMO from within Authentic’s Ally Network.

With new clarity in hiring requirements, roles, and responsibilities, Redpath was able to effectively build a “full stack” marketing team, including strategic leadership, daily project management, and specialist skills – creating the right balance of leadership, execution, and momentum.

Authentic’s CMO is now one year into the engagement, and the Redpath team is seeing the results of having the right leader in the seat:

• Marketing Foundation Build-Out: Led discovery and planning to develop an initial Marketing Action Plan and Roadmap to align the company’s EOS® structure and quarterly goals for short- and long-term strategic marketing focus.
• Staffing & Resourcing Plan: Brought clarity to the firm’s true marketing resource requirements and helped to staff and source against these roles.
• Brand Refresh: Led a brand enhancement initiative, resulting in clearer messaging and stronger visual identity.
• New Business Introduction: Supported the Redpath team in the launch of a new entity that included a brand identity and website.
• Go-to-Market Planning: Built marketing strategies to help launch and grow two new service offerings.
• LinkedIn Social Strategy: Created a social advocacy program that expanded thought leadership awareness and showcased culture, aiding in recruitment of top talent.
• Internal Collaboration: Partnered closely with Redpath’s leadership team to ensure alignment, remove roadblocks, and establish a marketing rhythm that fit seamlessly within the firm’s EOS framework.

“The best part was how easy it was. I didn’t want to be thinking about marketing all day. I wanted someone I could trust to take the reins and run with it. That’s exactly what [our Authentic CMO] did.”

Ryan Everhart, Managing Partner, Redpath and Company

The Results

Since engaging with Authentic®, Redpath has experienced a transformation not only in how they market, but in how they lead marketing. At the heart of Redpath’s transformation was a cultural fit grounded in trust, transparency, and Authentic’s ability to meet entrepreneurial companies exactly where they are.

As an EOS®-run organization, Redpath benefited from Authentic’s experience serving EOS clients. This alignment made it easy to implement structured quarterly goals, establish marketing rocks, and show tangible progress quickly.

• Executive Confidence: Leadership has clear visibility into marketing strategy and performance.
• Marketing Maturity: Strategic planning, brand alignment, marketing execution, and internal processes have all leveled up 20 survey points in under a year*! The results show marketing maturity moving from inconsistent and random to foundational: building a high-performing marketing team and program.
• Growth with New Services:  Each of the service lines and Pathway Talent are actively engaged with clients, growing revenue, and creating new opportunities for team members.
• Social Media Engagement: Participation among team members has increased dramatically and LinkedIn metrics have soared (Redpath followers have increased by 20%, impressions increased  by 60%, and reposts increased by over 2000%).
• Trusted Partnership: Redpath views Authentic as a true extension of their leadership team.

“It’s rare to find a partner who just gets it—and who feels like a true extension of your team. That’s what we found in Authentic.”

Ryan Everhart, Managing Partner, Redpath and Company

* Based on Authentic’s proprietary Random Acts of Marketing Assessment™ – a survey tool that is central to our Authentic Growth® Methodology.