Fractional CMO & Authentic Growth® Guide Jessica Bartell

I’m energized by the moment when marketing stops being a collection of activities and starts functioning as a true growth engine. Throughout my career, I’ve been brought in to build, scale, and align marketing in organizations where growth expectations are high and execution matters.

I specialize in connecting brand, demand, and revenue—making sure marketing is tightly aligned with sales, product, and customer experience. Whether that means modernizing the tech stack, building a full-funnel strategy, or helping teams use data to make smarter decisions, my focus is always on measurable business impact.

I’ve led marketing through periods of transformation—rapid growth, brand consolidation, digital acceleration, and market disruption. What I’ve learned is that sustainable growth comes from clarity: clear positioning, clear priorities, and clear accountability across teams. I’m at my best partnering with leadership teams who want marketing to be a strategic driver, not just a support function.