In Julie’s Words
I’ve spent my career working with organizations ranging from Fortune 500 companies to fast-growing startups, helping teams think differently about how they connect with customers and bring solutions to market. I’m naturally curious about what’s working, what isn’t, and where there’s an opportunity to do things better and drive revenue growth.
My work begins with understanding the customer, how they genuinely engage, what matters to them, and how they make decisions. These insights help shape clearer messaging, stronger positioning, and more targeted go-to-market strategies.
I dedicate a lot of time to helping teams align. When marketing, sales, product, and leadership share a common understanding of the customer and come together around one cohesive story rather than a collection of disconnected voices, organizations move faster and stand out in the market.
At the end of the day, my focus is simple: help organizations simplify the complex, align around the customer, and move forward with confidence.
Julie’s Leadership Experience
Business Models
- Business-to-Business
- Business-to-Consumer
- Channel Partnerships / Alliance
- Distribution / Network
- Regulated Industry
Industries
- Finance / Banking / Insurance
- Health / Medical / Pharmaceutical
- Professional Services / Consulting
- Software / SaaS / High Tech
Scenarios
- Mergers & Acquisitions
- Private Equity
- Privately Held Companies
- Publicly Held
- Start-ups
Strategic Specialties
- Brand Strategy & Market Positioning
- Channel Strategy & Sales Enablement
- Cross-Functional Growth Planning
- Data-Informed Decision Making
- Go-to-Market Planning & Execution
- M&A Change Management
- Marketing Team Buildout & Leadership
- Product Management & Strategy
Stage & Scale Proficiency
- Distribution & Channel Driven Models
- Growth-Stage & Mid-Market Companies
- Enterprise Business Units
- Post-Merger Integration
- Start-Up Divisions Inside Mature Firms
- Executive Team Leadership Across Matrixed Organizations
Cultural Strengths
- Builder of High-Trust, High-Performing Teams
- Comfortable With Ambiguity, Calm Under Pressure
- Insight-Driven, Data-Oriented Leader
- Strong Cross-Functional Collaborator
- Transparent, No-Nonsense Communicator
- Trusted Partner to Sales, Operations & Finance
Interested in Working With Julie?
Our CMOs’ availability is dynamic and based on current client engagements.
Contact Authentic to inquire about availability and explore a potential match.