The “Little m” Marketing Dilemma: How to move your growing business from reactive tactics to revenue-driving results [11.12.25]
An Authentic Growth® Webinar Event
Meet The Speaker
Jennifer Zick is the Founder and CEO of Authentic, and the visionary creator of Authentic Growth®: the Marketing Operating System for entrepreneurial businesses.
Jennifer is passionate about helping growing businesses to Overcome Random Acts of Marketing®, and confidently take the next right step toward healthy growth.
About This Webinar
Most entrepreneurial businesses share a frustrating pattern: Marketing exists in the organization, but it’s stuck in what we call “little m” mode — reactive, fragmented, overly focused on acquisition, and failing to demonstrate clear ROI or strategic value.
The root cause isn’t always about organizational structure. It’s about how marketing functions within your business. When marketing operates without strategic leadership, clear systems, or full lifecycle accountability, it remains tactical rather than transformational — regardless of where it sits on the org chart.
In this webinar, Jennifer Zick, Founder & CEO of Authentic, will unpack the “little m” dilemma and share how businesses can evolve to “Big M” marketing that drives measurable revenue impact across the entire customer journey.
What You’ll Learn
- How to recognize the signs of “little m” marketing in your organization — and why it limits growth
- The essential elements of strategic marketing leadership that transform results
- Building a marketing operating system that matches your business rigor and revenue goals
- Creating accountability across the full customer lifecycle — from acquisition to advocacy
- Practical pathways to marketing maturity, whether through internal development, coaching, or dedicated leadership
Whether marketing currently reports to sales, sits independently, or is managed by the founder, this session will help you understand what’s required to elevate marketing from a support function to a strategic growth driver.
Webinar Details
November 12, 2025
12pm – 1pm CST
Not available to join us live?
No worries! Register anyway and we will send you the recap.
