Authentic® Welcomes Fractional CMO, Shawn Coyne
Minneapolis, Minnesota — August 18, 2026 — Authentic®, a national fractional CMO and marketing transformation firm, announced today the addition of new senior marketing talent as the company continues its growth in 2026. The firm has welcomed experienced fractional Chief Marketing Officer Shawn Coyne to its growing team of strategic marketing leaders.
These additions come at a time of significant momentum for Authentic as more founder-led, growth-stage, and private equity-backed companies seek senior-level marketing leadership to drive the growth of their company.
A Career Built on “Big M Marketing”
Shawn Coyne brings a career shaped by the belief that marketing is bigger than advertising or lead generation. It’s the discipline that aligns an entire business around creating value for customers and driving sustainable growth. His experience spans Fortune 500 companies including Procter & Gamble and McKinsey & Company, as well as entrepreneurial startups, consulting firms, and privately held businesses across more than a dozen industries, including manufacturing, distribution, software, and consumer goods.
Throughout his career, Shawn has partnered closely with CEOs and executive teams to clarify strategic direction, reposition brands, launch innovations, and build stronger marketing capabilities — always starting by solving the right business problem first.
“Shawn brings a rare combination of Fortune 500 rigor and hands-on, founder-level practicality,” said Meg Van Sloun, Chief Operating Officer. “His ability to connect strategy, brand, and execution into one growth engine is exactly the kind of thinking our clients need as they scale.”
“Everything I had read and heard about Authentic’s capabilities and culture turned out to be absolutely true – rarely have I met a team of marketers who are so smart and so experienced, yet so down-to-earth and so collaborative,” said Shawn Coyne. “Now I understand why Authentic has so many die-hard fans!”
Meeting Growing Demand for Fractional Marketing Leadership
Since its founding in 2017, Authentic has pioneered the fractional CMO model, providing organizations with senior-level marketing leadership, structured methodology, and a collaborative community of executives.
As demand for strategic marketing leadership continues to grow, Authentic’s investment in client leadership and senior marketing talent positions the firm to serve more organizations seeking to build mature marketing functions that drive measurable growth.
About Authentic®
Authentic® is a national fractional CMO and marketing transformation firm serving growth-stage, founder-led, and private equity-backed companies across the United States. Founded in 2017, the firm pioneered a scalable model for delivering senior-level marketing leadership without the risk, limitations, or overhead burden of a full-time executive hire.
Through its proprietary framework, Authentic helps organizations Overcome Random Acts of Marketing® by aligning strategy, leadership, and execution. Its model combines experienced fractional CMOs, structured marketing methodology, and a collaborative community of executives to build mature marketing functions that drive measurable growth and increase transferable enterprise value.
Authentic serves clients across diverse industries and is recognized for elevating marketing from a tactical function to a strategic growth engine.
Learn more at authenticbrand.com
