[Event Recap] Know What’s Next: 2027

On October 28, 2026, Authentic’s own Jennifer Zick attended the “Know What’s Next: 2027” as a member of the B2B Marketing panel moderated by Aaron Eggert of Coalition9, with panel peers Darin Lynch of Irish Titan, Elizabeth Fechter of Bridgewater Bank, and Joshua Parks of Ghostfit Apparel. During their 45 minutes, the panel covered insights on marketing budget trends, customer acquisition, client engagement, user experience, brand focus, and AI initiatives. The event featured an insightful keynote from Kurt Schmidt and dynamic panel conversations discussing Influencer Marketing, Retail Marketing, Sports Marketing, and of course, B2B Marketing.

Thank you to American Marketing Association Minnesota and Fab Four Labs for hosting the event at Mystic Lake Casino Hotel Hop House and Showroom!