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In Sue’s Words
I believe great marketing is about relevance, clarity, and connection. It’s about helping teams and companies fully align around the customer: what they need, how they buy, and how to meet them with the right value at the right moment. I love the puzzle of turning insight into strategy, and strategy into performance. Whether launching complex global platforms or transforming legacy processes, I bring a builder’s mindset and a bias for action. It’s not just about ideas, it’s about impact.
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Sue’s Leadership Experience
Business Models
- Business-to-Business
- Channel Partnerships / Alliance
- Partner / Provider-Led
Industries
- Consumer Goods & Services
- Education
- Government
- Manufacturing / Distribution
- Professional Services / Consulting
- Software / SaaS / High Tech
Scenarios
- Mergers & Acquisitions
- Privately Held Companies
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Strategic Specialties
- Product Marketing & Go-to-Market Strategy
- Demand Generation & Revenue Growth
- Brand Positioning & Messaging
- Customer Journey & Voice of Customer Programs
- Marketing Technology & Process Modernization
- Sales Enablement & Cross-Functional Alignment
- Data-Informed Decision Making
Stage & Scale Proficiency
- Growth-Stage Mid-Market
- Enterprise SaaS & Platform Businesses
- Mature Global Brands
- Marketing Org Transformation
Cultural Strengths
- Cross-Functional Bridge Builder
- Hands-On, Low-Ego Leadership Style
- Strategic Thinker with Analytical Rigor
- Operational Focus + Creativity in Execution
- Passionate About Team Development & Continuous Improvement
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Interested in Working With Sue?
Our CMOs’ availability is dynamic and based on current client engagements.
Contact Authentic to inquire about availability and explore a potential match.