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Fractional CMO & Authentic Growth® Guide Sue Rodeman

Fairport, NY

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In Sue’s Words

I believe great marketing is about relevance, clarity, and connection. It’s about helping teams and companies fully align around the customer: what they need, how they buy, and how to meet them with the right value at the right moment. I love the puzzle of turning insight into strategy, and strategy into performance. Whether launching complex global platforms or transforming legacy processes, I bring a builder’s mindset and a bias for action. It’s not just about ideas, it’s about impact.

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Sue’s Leadership Experience

Business Models

  • Business-to-Business
  • Channel Partnerships / Alliance
  • Partner / Provider-Led

Industries

  • Consumer Goods & Services
  • Education
  • Government
  • Manufacturing / Distribution
  • Professional Services / Consulting
  • Software / SaaS / High Tech

Scenarios

  • Mergers & Acquisitions
  • Privately Held Companies
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Strategic Specialties

  • Product Marketing & Go-to-Market Strategy
  • Demand Generation & Revenue Growth
  • Brand Positioning & Messaging
  • Customer Journey & Voice of Customer Programs
  • Marketing Technology & Process Modernization
  • Sales Enablement & Cross-Functional Alignment
  • Data-Informed Decision Making

Stage & Scale Proficiency

  • Growth-Stage Mid-Market
  • Enterprise SaaS & Platform Businesses
  • Mature Global Brands
  • Marketing Org Transformation

Cultural Strengths

  • Cross-Functional Bridge Builder
  • Hands-On, Low-Ego Leadership Style
  • Strategic Thinker with Analytical Rigor
  • Operational Focus + Creativity in Execution
  • Passionate About Team Development & Continuous Improvement
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Interested in Working With Sue?

Our CMOs’ availability is dynamic and based on current client engagements.

Contact Authentic to inquire about availability and explore a potential match.

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Inquire About Sue’s Availability