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Fractional CMO & Authentic Growth® Guide Sue Rodeman

Fairport, NY

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In Sue’s Words

I believe great marketing is about relevance, clarity, and connection. It’s about helping teams and companies fully align around the customer: what they need, how they buy, and how to meet them with the right value at the right moment. I love the puzzle of turning insight into strategy, and strategy into performance. Whether launching complex global platforms or transforming legacy processes, I bring a builder’s mindset and a bias for action. It’s not just about ideas, it’s about impact.

CMO Experience Section

Sue’s Leadership Experience

Business Models

Business-to-Business
Channel Partnerships / Alliance
Partner / Provider-Led

Industries

Consumer Goods & Services
Education
Government
Manufacturing / Distribution
Professional Services / Consulting
Software / SaaS / High Tech

Scenarios

Mergers & Acquisitions
Privately Held Companies

CMO Specialties Section

Strategic Specialties

Product Marketing & Go-to-Market Strategy
Demand Generation & Revenue Growth
Brand Positioning & Messaging
Customer Journey & Voice of Customer Programs
Marketing Technology & Process Modernization
Sales Enablement & Cross-Functional Alignment
Data-Informed Decision Making

Stage & Scale Proficiency

Growth-Stage Mid-Market
Enterprise SaaS & Platform Businesses
Mature Global Brands
Marketing Org Transformation

Cultural Strengths

Cross-Functional Bridge Builder
Hands-On, Low-Ego Leadership Style
Strategic Thinker with Analytical Rigor
Operational Focus + Creativity in Execution
Passionate About Team Development & Continuous Improvement

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Featured Media from Sue

You’re Building a Business and AI Won’t Wait
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The Real Bottleneck in Marketing Isn’t Execution — It’s Clarity
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Authentic® Announces Strategic Leadership Expansion to Fuel Rapid Growth in 2026
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