Fractional CMO & Authentic Growth® Guide Tammy Ribaudo

I love helping companies find their voice and use it to grow revenue, reputation, and relationships. Over my career, I’ve led marketing for consulting firms, global alliances, and regulated industries where every message matters and trust is everything.  My experience is varied—B2B, B2C, multiple channels, different business models—giving me insight into what actually works and what’s just noise. 

I’m often brought in when leadership recognizes the random acts of marketing underway throughout their organization. They know that something needs to change but aren’t sure where to start. That’s where I thrive: building a strong marketing foundation from the ground up, often through team mentoring, realignment of activity, and brand refreshes that create clarity and focus.  

What sets me apart is my ability to work as a leader and team member across the organization. I can partner closely with sales to develop campaigns that align with the buyer journey and collaborate with HR and recruiting to strengthen their employer branding by highlighting what makes their culture special.

I combine strategic thinking with practical execution, always keeping an eye on measurable impact and financial results. Whether it’s determining which marketing activities best serve your business goals, mentoring team members to become stronger voices, or helping executives find clarity in their messaging, I work across the organization to build marketing muscle that lasts.

What drives me is turning marketing into a confident business partner that’s deeply aligned with the company’s vision and goals. Good marketing requires continuous learning, thoughtful listening, and doing the right thing. That’s how you build something that truly makes a difference.