Video Transcription
Hi, friends. How is building marketing muscle like strength training? Hi, I’m Jennifer Zick, founder and CEO of Authentic, and I’m here to share what this analogy means when it comes to building strong, modern marketing muscle for your organization. For the last two years, I’ve worked out with a personal trainer doing strength training. I’ve always exercised my entire adult life, but I never was making the kinds of consistent gains that helped me feel strong. Strong and certain of progress along the way. So I started working with a personal trainer, and the first thing they did was benchmark my abilities across a full body workout. They looked at my strength in every area of my body. Shoulders, quads, calves, triceps, biceps, you name it, they measured it.
And then quarterly, throughout my process of training, consistently, they would retake those measurements again and see how I was building strength over time. And. And even if I wasn’t feeling it day to day or necessarily seeing it in the mirror, those metrics showed me exactly where I was making gains across the board and helped me know that I wasn’t just building stronger biceps, but I was also building strength across my entire body. And that’s exactly what you need to build a strong, modern marketing engine. And this is why we measure the increase of strength in your organization when we work with you by bringing one of our Authentic fractional CMOs onto your team. This chart is an example of that progress.
This is actually two years worth of data surveying hundreds of our clients over time with their initial benchmark scores across 20 different full body health attributes in marketing and their progress over time. And what this chart shows you is that Authentic fractional CMOs are not just in the business of driving results on just one lever, but the entire body. You don’t want to be the company that’s strong on top and has missed every single leg day. You need to be moving all ships up to create sustainable and healthy growth. And that’s exactly what an Authentic fractional CMO does. And the longer we engage with your team, the stronger you become. Because not only are we exercising every single attribute in the marketing organization and your marketing practice, but we’re measuring those results so that you are getting to see that progress over time.
One very interesting component on this chart is the demonstrated growth between confidence in the marketing leader. Let me zoom in the marketing leader before you start with Authentic. And your confidence in your marketing leader being the right person in the right seat as you continue on this journey. That’s often one of the lowest markers when we first begin an engagement with Authentic. And it’s the reason that we’re often brought to the table because small businesses don’t always have the right person in the seat leading marketing and they reach a point where they can’t strategically scale without the been there, done that, true executive wisdom that knows how to integrate across all of these areas of strength to move the business forward.
And I’m very proud of the fact that from that initial survey score throughout the rest of the engagement, the strongest marker is that confidence in the marketing leadership role. And that’s because Authentic is the only fractional CMO firm in the world to employ all of our CMOs. They are truly tested and proven executives who have the ability to help small and mid sized growing businesses achieve next level growth. So I invite you to get to know Authentic if you’re wanting to build marketing muscle. We’re a team that has the proof in the results that our team drives. The proof is in the progress that your business makes and we’re here to come alongside you on that journey. So reach out.
We would love to have help you Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth and greater strength.
