CPG, Retail & Commerce

We bring senior marketing leadership to brands that need structure, clarity, and measurable results—especially when they’ve outgrown founder-led marketing, agency-driven execution, or siloed team efforts.

Using our Authentic Growth® Marketing Operating System, we help you:

• Align your brand story, channels, and customer journey
• Optimize DTC, retail, and marketplace efforts for visibility and ROI
• Analyze Customer Acquisition Cost (CAC) and Lifetime Value (LTV) to guide smarter spend
• Turn disconnected tactics into an integrated marketing engine

Our first step is to diagnose where you are today through our comprehensive assessment—then create a focused, executable plan that aligns everyone on your team toward the next level of sustainable growth.

Most agencies are excellent at what they do—but they’re built for execution, not orchestration. And most consultants give advice, but don’t stay to lead.

Authentic gives you an embedded executive leader—an Authentic marketing executive—who joins your team to:

• Develop and guide the overall marketing strategy
• Lead internal and external contributors with clarity and accountability
• Build the systems and cadence that support growth across DTC, retail, and wholesale channels

We don’t sell creative, ad buys, or media—we lead with your business goals first, then connect you with the right resources (internal or through our Ally Network) as needed. We’re here to deliver strategy, structure, and traction—not dependency or fluff.

Most clients begin seeing tangible progress within the first 30–45 days.

We start with our structured Authentic Growth® Activation Discovery process, which includes:

• Internal interviews and team alignment
• A full Random Acts of Marketing Assessment™ (RAMS)
• Spend and performance audits across your active channels
• Review of your brand positioning, channel strategy, and measurement systems

From there, we deliver a 90-Day Quarterly Action Plan and Authentic Growth® Roadmap to move the business forward. Traction often starts with increased alignment, sharper messaging, clearer campaign priorities, and stronger coordination across DTC, retail, and eComm.

Absolutely. Many brands hit a wall when they scale DTC—because their marketing foundation can’t keep up with customer acquisition, fulfillment complexity, or content demands.

We help you:

• Install a repeatable marketing operating system that grows with your team
• Align your tech stack, agency partners, and internal roles
• Define your buyer journey across awareness, consideration, conversion, and retention
• Use data to optimize spend and build predictable performance
• Integrate AI tools and accelerators through our Authentic Intelligence™ approach to improve content velocity and campaign testing

With an Authentic marketing leader in place, you get a strategic executive who understands how to grow DTC revenue without burning out your team or budget.

Consistency and control across multiple sales channels is a major challenge for retail and CPG brands. Retailers want customization. Your DTC site needs differentiation. Amazon and marketplaces have their own demands.

We help you:

• Clarify your core brand message and build channel-specific adaptations
• Ensure alignment between creative, promotions, packaging, and content
• Collaborate with your teams and partners to ensure retail media, shopper marketing, and eComm all ladder up to the same strategy
• Establish a system of dashboards, planning cycles, and brand standards that keeps your entire go-to-market engine on track

The result is cohesive execution—internally and externally—driven by one unified brand story.

We partner with your internal team and your agencies—not replace them.

Our role is to:

• Provide senior marketing leadership that may be missing or overloaded internally
• Clarify roles and swim lanes so each player can operate at their best
• Help you define and hire new roles if needed
• Coordinate your internal resources with agency or freelance partners to reduce waste, confusion, and overlap

We also connect you to vetted executional partners through our Ally Network, if needed.

We work best when we’re leading a collaborative, high-performing team—with everyone aligned and accountable to a common plan.

In consumer businesses, silos between departments cause massive friction. Sales wants more foot traffic. Product wants more insights. Service wants fewer misaligned customers. And marketing’s stuck in the middle.

Authentic helps connect these dots by:

• Leading Quarterly Workshops to align goals and surface friction points
• Installing a shared Authentic Growth® Roadmap with cross-functional visibility
• Facilitating Weekly Marketing Cadence™ meetings to keep the team executing in sync
• Helping you create dashboards and KPIs that inspire shared accountability across roles

We help turn your teams into one unified growth engine, instead of disconnected departments pulling in different directions.

You’re not alone. Many consumer brands come to us after agency engagements left them with some great creative, but little alignment, accountability, or growth strategy.

But let’s be clear: We value agencies and specialist partners. They often bring outstanding strategic depth in their specific lanes—be it performance media, creative, shopper marketing, or Amazon optimization.

But here’s the truth: You don’t need more vendors. You need orchestration.

That’s why Authentic was built.

We embed an Authentic marketing leader into your team—not to replace your agency, but to:

• Lead your holistic marketing strategy tied to revenue, retention, and customer lifetime value
• Represent your best interests without selling services or favoring any one channel
• Coordinate and align your internal teams and agencies under one unified strategy through our Ally Network approach
• Create the systems that drive momentum: Quarterly Action Plans, Roadmaps, cadence meetings, and shared dashboards

In short: We help every contributor—internal or external—work better, together.

You get better outcomes from your marketing investments, because the whole engine is aligned, focused, and well-led.