Inbound Back Office podcast featuring Jennifer Zick

Why agencies need marketing leadership

Table of Contents

Our founder and CEO, Jennifer Zick, was recently the featured guest on the Inbound Back Office podcast with host Amy Foley.

Jennifer Zick discussed why growing businesses need marketing leadership, the different phases of business, and when you need a strategic marketing leader.

Additionally Jennifer discussed:

What happens when no one “owns” the marketing role in a business
How fractional CMOs can help you scale with lower risk
Benefits of working with a team of Fractional CMOs with differing skills and experience

Listen to the podcasts

Tags: Market Expansion, Marketing & Sales Alignment, Marketing Agencies

Author

Authentic

Authentic® is a fractional CMO and marketing transformation firm, built to help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth.

Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses increase maturity, growth, and transferrable value.

We are Authentic® Tested. Trusted. True Executives.