Random Acts of Marketing

Two professionals reviewing documents together at a laptop, featured in an Authentic® client story for a Commercial Lending Company.

Transforming Partnership Marketing to Drive Growth in Commercial Lending

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Podcast graphic for The Right-Fit Leader featuring the episode title "How Entrepreneurial Companies Can Escape Random Acts of Marketing" with guest Jennifer Zick, Founder & CEO of Authentic®.

How Entrepreneurial Companies Can Escape “Random Acts of Marketing”

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Podcast graphic reading “Stop Marketing, Start Strategizing” featuring guest Jennifer Zick, Founder & CEO of Authentic®, alongside the Leadership Matters podcast logo by The Bailey Group.

Stop Marketing, Start Strategizing

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Up Arrow Podcast episode graphic with the title “Random Acts of Marketing Are Killing Your Growth,” featuring guest Jennifer Zick, Founder and CEO of Authentic®. The design includes a podcast label, bold navy and teal branding, headshots of William Harris and Jennifer Zick, and podcast artwork labeled Episode 143.

Random Acts of Marketing Are Killing Your Growth

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Slide graphic with the text “Why Most Companies Get Branding Wrong — And how to fix it,” alongside a group of three women collaborating around a whiteboard in a bright office.

Why Most Companies Get Branding Wrong (And How to Fix It)

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You’re Building a Business and AI Won’t Wait

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Graphic with teal background and geometric pattern, featuring a smiling woman in glasses on the right and bold text reading, “The Real Bottleneck In Marketing Isn’t Execution. It’s Clarity.”

The Real Bottleneck in Marketing Isn’t Execution — It’s Clarity

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Podcast graphic for The Unscripted Leader: Revenue Over Random featuring host Steve Margerin and guest Jennifer Zick, Founder & CEO of Authentic.

The Unscripted Leader: Revenue Over Random

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Teal graphic with the text “Most Marketing Problems Aren’t Marketing Problems” over a photo of five business professionals leaning over a table in a meeting, with a red circular “A” logo in the corner.

Most Marketing Problems Aren’t Marketing Problems

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Podcast cover for RevOps Champions featuring the episode “Beyond Random Acts: Building a Scalable Marketing Operating System” with guest Jennifer Zick, Founder and CEO of Authentic.

Beyond Random Acts: Building a Scalable Marketing Operating System

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Graphic titled “Client Story” featuring Katie Michels, VP of Sales, Marketing, Client Services at Pet Poison Helpline. Includes Pet Poison Helpline logo with paw print, Katie’s headshot, and Authentic Brand logo on a teal patterned background.

The Best Is Yet to Come: How An Animal Poison Control Center Built a Strategic Marketing Foundation and Framework

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The “Little m” Marketing Dilemma: How to move your growing business from reactive tactics to revenue-driving results

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How to Make Your Marketing More Effective in Four Steps

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What does it mean to be a good buyer in 2025?

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Why EOS® Companies Struggle with Marketing: The “Little m Dilemma”

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The 16 Authentic Growth® Drivers Every CEO Should Understand

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Fractional CMO | Your leadership resource for next-level growth

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Overcome Random Acts of Marketing: Marketing Essentials for Small to Mid-Sized Businesses

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Overcome Random Acts of Marketing: Marketing Essentials for SMBs

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The Value of a Fractional CMO: Quick impact and low risk

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Buyer Beware: Is that fractional CMO really the executive they claim to be?

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Closing Time podcast featuring Jennifer Zick

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Healthcare marketing tips from experienced fractional CMOs

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Do Good Work podcast featuring Jennifer Zick

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Talent Talks podcast featuring Jennifer Zick

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Inbound Back Office podcast featuring Jennifer Zick

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Poised for Exit Podcast Featuring Jennifer Zick

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Buyer’s journey: From unscripted to an unmatched experience

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Brand: From a company with a name & logo to an unparalleled leader

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How marketers can harness the creative power of visionary leaders (and avoid reactivity)

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Professional development is key to building effective marketing teams

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B2B Mentors Podcast Featuring Jennifer Zick

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Stop The Noise Podcast Featuring Jennifer Zick

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What does a fractional CMO do?

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Does your business need fractional CMO services?

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How to become a fractional CMO

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How much does a fractional CMO cost?

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A Founder’s Five-Year Reflection

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Rediscovering Your Why: Jennifer Zick featured on System & Soul Podcast

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Trust and Flexibility: Jennifer Zick featured on Fractional C-Suite Retreat

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Authentic Growth Through Employment Brand and Culture with Mary Nutting

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Authentic Growth through Content & Digital Demand Generation with Scott Severson

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Podcast promotion graphic for Heart Centered Leadership featuring Peter Zaballos, CMO & Growth Guide at Authentic®, presented by MKG Marketing. The design includes Peter Zaballos’ portrait, the Authentic logo, and a quote emphasizing learning from mistakes and empowering others.

Heart Centered Leadership with Peter Zaballos

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Authentic Growth through Investment Mindset with Ryan Tansom

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Two business professionals in suits review marketing strategies on a smartphone, smiling as they collaborate in a modern office. Text overlay reads: What is Marketing’s Role in a Supply-Constrained Market?

What’s marketing’s role in a supply-constrained market?

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Jennifer Zick featured on The Female Entrepreneur Show with host Angela Pointon

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How do you know your long-term marketing strategy is working?

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Jennifer Zick featured on Intentional Growth Podcast with host Ryan Tansom

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Jennifer Zick featured on Agency Growth Mastermind Podcast

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Guide cover image illustrating a business guide titled Marketing Leadership Models, featuring teal background, bold white text about understanding differences between marketing leadership models, and an icon representing team leadership.

A business guide to marketing leadership models

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