Poised for Exit Podcast Featuring Jennifer Zick

By Authentic®On May 5, 2023February 25, 2025

Build a High Value Authentic Brand

Our founder and CEO, Jennifer Zick, was recently the featured guest on the #PoisedforExit podcast with host, Julie Keyes.

In this episode, Jennifer discussed the important role of the CMO for growing businesses and the fractional CMO model. Fractional CMOs work with the internal leadership team of companies to quarterback the marketing strategy and implementation, and provide resources and insights to build the company’s brand through measurable and effective marketing tactics.

Jennifer also discussed Authentic’s proprietary Authentic Growth® Methodology that is designed to help our clients stay focused on the right marketing strategies to drive results.

Listen to the podcast

Tags: Dealmaking, Exit Planning, Exit Preparedness, Profitability

Author

Authentic®

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence. Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value. We are Authentic Fractional CMOs™ Tested. Trusted. True Executives.
View all posts

Build a High Value Authentic Brand

Author

Related Posts

How Fast-Growing Companies Scale Their Marketing Without Hiring a Full-Time CMO

ConvHERsations with Kristie Clayton Featuring Jennifer Zick

The Science of Fractional Marketing and The Secret Sauce of a W-2 Talent Pool

Search