Video Transcription
It’s a common scenario for growing businesses. You reach your first 10, 15 or $20 million in revenue through a focused sales effort. You’ve grown through referrals and by retaining and expanding your customer relationships. You’ve built a strong base, but eventually you reach a growth plateau. What worked in the past is no longer working. You know that if your business isn’t growing, it’s dying. Staying stuck isn’t an option.
To reach next level growth, you need to retain your current clients and reach buyers who don’t know you yet. You need more at bats for your sales reps, which means generating more leads than ever before. In the past, your marketing efforts have been occasional, tactical and nearly impossible to measure. You need to make marketing a strategic, sustained and trackable part of your business growth. But you’re not quite sure how to get there. You’re not ready to hire a full time CMO and build an entire marketing team, but you need experienced marketing leadership to help integrate and execute your programs.
It’s time to bring in a fractional CMO on a part time, flexible basis. You gain experienced marketing leadership to build strategy, programs and teams. Your fractional CMO will help your business build marketing muscle and create measurable revenue impact.
Your fractional CMO:
- Works closely with executives and sales leaders to build alignment, action and accountability
- Manages and coaches internal marketing team members
- Leads vendor and partner relationships to ensure strategic integration
- Evaluates and evolves your marketing systems, data, channels and content
- Creates accountability for marketing budgets, metrics and results
- Builds hiring plans and onboards new team members
- Usually stays with your business for 12 to 24 months, gaining marketing traction and paving the way for your future full time marketing leader.
Ready to explore fractional CMO support for your business? Getting started is easier than you might think. Connect with Authentic today.
