FAQs about Fractional CMOs

Two construction workers in hard hats and safety vests smiling at each other on a job site, with overlaid text reading “Why Hiring a Fractional CMO Is Like Hiring a General Contractor” and a red “A.” logo in the corner.

Why Hiring a Fractional CMO Is Like Hiring a General Contractor

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Podcast cover for RevOps Champions featuring the episode “Beyond Random Acts: Building a Scalable Marketing Operating System” with guest Jennifer Zick, Founder and CEO of Authentic.

Beyond Random Acts: Building a Scalable Marketing Operating System

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Three professional women reviewing documents together next to text reading “Fractional CMOs as a Leadership Diagnostic: What it reveals about your business.”

Fractional CMO as a Leadership Diagnostic: What It Reveals About Your Business

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Fractional Is Forever

Fractional Is Forever: Why the Future of Marketing Leadership Isn’t Full-Time

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Marketing Glossary

The Essential Marketing Glossary for Modern Business Leaders

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How Fast-Growing Companies Scale Their Marketing Without Hiring a Full-Time CMO

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The Science of Fractional Marketing and The Secret Sauce of a W-2 Talent Pool

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Fractional CMO | Your leadership resource for next-level growth

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The modern marketing team: An Authentic case study

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What do you think when you hear the word “Marketing”?

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How can you fill foundational marketing gaps?

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What Is A Virtual CMO? 8 Benefits Of Hiring A VCMO

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Can one person lead both sales and marketing?

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What Is An Outsourced CMO? What Does An Outsourced CMO Do?

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Part Time CMO, Full Marketing Accountability

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4 Fractional CMO Models: Which is best for you?

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How much does a fractional CMO cost? 

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How Authentic® matches our fractional CMOs to our clients

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Retaining Your Right-Fit Fractional CMO

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The Value of a Fractional CMO: Quick impact and low risk

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Buyer Beware: Is that fractional CMO really the executive they claim to be?

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Marketing team: From founder-led to fully-resourced

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Considering a Fractional CMO For Your Business?

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Talent is tricky in this economy: What to do about marketing leadership

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What does a fractional CMO do?

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Does your business need fractional CMO services?

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How to become a fractional CMO

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How much does a fractional CMO cost?

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What Is A Fractional CMO? What Fractional CMOs Do

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What is a Fractional CMO?

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Guide cover image illustrating a business guide titled Marketing Leadership Models, featuring teal background, bold white text about understanding differences between marketing leadership models, and an icon representing team leadership.

A business guide to marketing leadership models

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How to hire a marketing leader: A guide to discover what your business needs

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Professional woman sits thoughtfully at her desk with a laptop and coffee, reflecting on marketing strategies. Text overlay reads: In-House vs. Agency – Which is best for my business?

In-house marketing vs. agency or freelancer: What’s best for you?

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When to Hire a Marketer and Which Your Business Needs

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Person works remotely on a laptop at a wooden desk near a window, with glasses and a notebook beside them. Text overlay reads: How Remote Collaboration in Marketing Has Changed – Why it’s here to stay.

How remote collaboration in marketing has changed — and why it’s here to stay

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Professional woman sitting at a desk with a laptop, thoughtfully looking upward, alongside headline text reading Marketing Support vs. Marketing Leadership on a dark blue patterned background.

Marketing Support vs. Marketing Leadership. What does your business need to fuel growth?

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Marketing leadership graphic showing a diverse team in a conference room meeting while a woman leads the discussion, paired with text urging companies to step out of their comfort zone and elevate marketing to the leadership table.

Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table

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Marketing explainer graphic showing a professional reading documents in an office, paired with text asking What Is Marketing, Exactly? to highlight the importance of defining marketing’s purpose and value.

What Is Marketing, Exactly?

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Hiring an effective marketing leader: Why a two-pronged approach makes all the difference

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When is a Fractional CMO Right for Your Business?

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The Necessary Skills and Qualities of the Modern Fractional CMO

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What’s the Difference? Strategic Marketing Consultants and Agencies vs. Fractional CMOs

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Welcome to the Gig Economy: Talent strategies for today’s growing businesses

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Rethinking the CMO Role for Growing Businesses

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A senior marketing leader presents strategy at a whiteboard to a team, illustrating how a fractional CMO accelerates EOS® marketing strategy for growing businesses.

How a Fractional CMO Can Accelerate Your EOS® Marketing Strategy

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Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

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